Noticing and appreciating efforts – is known by social scientists as the "effort heuristic." The quality or worth of an object is determined from the perceived amount of effort that went into producing that object. And we humans love the feeling that someone, somewhere, was making an effort.| Just Looking
Knowing what we are doing – while actually doing it – is the basis of awareness, intention and agency. And sometimes that requires adding some annoying speed bumps along the way.| Just Looking
It's funny how often the more you understand, the more awe you feel. An artist friend of Nobel-winning physicist Richard Feynman once lamented how science makes things dull. Read the iconic rebuttal below.| Just Looking
Walking the streets in search of face pareidolia can help boost our creativity, and when we spot a face, it can also be a humbling reminder of how our eyes can be nudged and fooled.| Just Looking
Say hello to the Just Looking Press. We'll be creating tools and resources to help us slow down and stay curious in this digital age.| Just Looking
Because we can't control everything in this crazy world, but we can choose how to use our attention.| Just Looking
What is worth noticing? We have seemingly endless choices in our infinite scrolls and instant searches. But on closer examination, we find algorithms creating monocultures. Attentionally malnourished, we can easily start feeling disconnected.| Just Looking
We have so many allies in this world, including just the colour blue in the sky. It is amazing how simply noticing colours and paying attention can help bring you back to the moment and feel less alone in the world.| Just Looking
Keeping one's heart open is risky business. It means anything can stop by for a visit. Sadness, sorrow, grief and, yes, joy too. We can either keep ourselves open to everything, or nothing at all.| Just Looking
Wetware. Organic apparatus. Bio-processor. I have serious hesitations about each of these terms for the human body. I'm wary of conflating machines with humans. But there is at least one thing we have in common with machines: we rely on electricity to function.| Just Looking
As Doctor Who sums up: time isn't simply a linear progression. It's more like a big ball of wibbly wobbly, timey wimey stuff. So how do we actually slow it down?| Just Looking
Not all minutes are made equal. Some flash past in stealth mode, and others inch forward like an old man in a high-vis jacket. That's because there are (at least) two very different things we mean when we talk about time.| Just Looking
Rule of Thirds. Golden Ratio. Leading Lines. The conventional rules are geared to work well for a certain palette of stories. But what if you want to tell a different story?| Just Looking
Once we've been a person for a while, it's hard to stave off feelings of mundanity. But who's to say we can't start again?| Just Looking
Sometimes it's not clear if a shadow is part of the perfection or part of the imperfection in a photograph. Maybe life is like that too.| Just Looking
Newsletter, books, cards and experiments. A community-led project celebrating the slow, mindful and creative observation of everday life.| Just Looking
Register for October 5th Workshop How much of what you notice every day is decided by algorithms? Right now, as you read this, invisible forces are competing for your most precious resource: your attention. Tech companies have spent twenty years perfecting the art of capturing and holding your focus, essentially| Just Looking