Let's Talk Ads with Norman Nielsen on Generative Engine Optimization (GEO). Learn GEO for 2025. Practical steps, schema, question first content, and tracking to make your brand the answer in AI search.| admiral.media
When Danil Ovechkin left his growth role at Revolut, a fintech giant known for aggressive acquisition tactics, to join Waking Up, a mindfulness app, many people questioned the move. Why shift from scaling financial products with cash-driven referral programs to growing a meditation app built on trust and credibility? Our CEO, Andre Kempe recently spoke […]| Admiral Media
Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating app requires more than just installs — it requires retention, community trust, and authentic marketing. In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sat down with […]| Admiral Media
App Store Optimization has evolved dramatically over the past few years, yet 90% of companies are still making fundamental mistakes that cost them millions in potential revenue. Whether you’re a startup founder launching your first app or a seasoned marketing manager looking to improve your ASO strategy, this comprehensive guide will reveal the harsh truths […]| Admiral Media
Why Meta Ads Are Still the Core Growth Engine for Apps Meta remains one of the most powerful acquisition channels for app marketers. Its machine learning capabilities, audience reach, and creative flexibility make it a staple in most UA strategies. But scaling profitably is harder than ever. At Admiral Media, we’ve run Meta campaigns for […]| Admiral Media
Who is Jessica Gotti Jessica Gotti is the Head of Performance Marketing at Paired, the top-ranked relationship app helping couples improve communication and connection. With a background in scaling subscription apps globally, Jessica specializes in channel diversification, multi-market growth, and data-driven decision-making. In this episode of Let’s Talk Ads, Jessica joins Admiral Media CEO Andre […]| Admiral Media
Who is Romain Torres Romain Torres is the co-founder of Arcads, an AI-powered creative production tool that has taken the marketing industry by storm. Launched in January 2024 with co-founder Dilan, Arcads reached $5M ARR in just one year. Before Arcads, the duo built and sold a successful health and fitness app with millions of […]| Admiral Media
Who is Drew Hampton Drew Hampton is the Head of Performance Marketing at Varo Bank, one of the largest neobanks in the United States. Varo has raised over $1 billion, serves millions of customers, and operates with a large, specialized marketing team. With extensive experience scaling fintech brands in a highly regulated environment, Drew brings […]| Admiral Media
Who is Thomas Petit Thomas Petit is a well-known growth and marketing expert with a decade of experience working on subscription apps and mobile growth. He specializes in acquisition, monetization, onboarding, retention, and advertising for high-growth companies. In this episode of Let’s Talk Ads, Thomas joins Admiral Media CEO Andre Kempe to discuss a term […]| Admiral Media
Who is Natasha Saviuk? Natasha Saviuk is the Growth Director at Wealthsimple, Canada’s largest fintech with over three million clients, a $5B valuation, and 1,500+ employees. She leads user acquisition, cross-sell, and retention, driving results that keep Wealthsimple ahead in a crowded market. Her journey to fintech wasn’t traditionalm Natasha holds a PhD in neuroscience, […]| Admiral Media
Discover how Atishay Jain, Director at SplashLearn, and his team, scaled to 50M+ users without creepy tracking or paid gimmicks. Growth lessons from 15 years of retention, privacy-first UX, and COPPA-compliant ASO. Listen to Let's Talk Ads now.| admiral.media
Experience real digital growth with Admiral Media. International Award Winning Agency specialized in growing ambitious brands. Our team consists of industry leaders. Specializing in advanced attribution, performance marketing, organic growth, and analytics, we drive results from first impression to lifetime value.| admiral.media
How Generative AI Can Change the Advertising Industry for Good? In this article we’ll take a closer look at generative AI and why it matters.| admiral.media
