Bend Marketing Blog Welcome to our blog, where you’ll find a wealth of valuable resources at your fingertips. From informative blog posts to helpful guides, this page is your go-to destination for all things related to marketing.| Bend Marketing Agency
LinkedIn Ads: Real Fixes From a Real Audit Running LinkedIn Ads? Great. Wasting money? Probably. We just audited a B2B LinkedIn Ads account and uncovered some killer insights that could apply to just about any campaign. Here’s a breakdown of the tips, tricks, and tactics we’re using to drive better results — without inflating budgets. […] The post LinkedIn Ads Tips & Tricks From a Real Audit That’ll Save You Thousands appeared first on Bend Marketing Agency.| Bend Marketing Agency
If you’re looking to build serious momentum with your paid marketing efforts, here’s a proven 6-month blueprint that combines short-term wins with long-term growth. Phase 1: Demand Capture (Start Here) Demand Capture is all about targeting existing demand—people already searching for what you offer. Focus on high-intent keywords and rapid iteration. Steps: Launch high-intent keywords […] The post How to Scale Your Paid Campaigns in 6 Months (Step-by-Step) appeared first on Bend Market...| Bend Marketing Agency
LinkedIn Conversation Ads are transforming how B2B companies generate high-quality leads. Unlike traditional message ads, conversation ads offer multiple call-to-action buttons and seamless lead generation forms, making them a powerful tool for reaching your ideal customer profile. What Are LinkedIn Conversation Ads? LinkedIn Conversation Ads are interactive ad formats delivered directly to users’ LinkedIn inboxes. […] The post LinkedIn Conversation Ads: The Ultimate Guide to B2B Lead Gen...| Bend Marketing Agency
What is a content calendar? A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, and updates to existing content. Why content calendars are important: Ensures that all of your content-related […] The post How to Build a Content Calendar That Actually Works (Templates + Strategy) appeared first on Bend Marke...| Bend Marketing Agency
What is Digital PR for SEO? Digital PR for SEO refers to the practice of using online public relations strategies and tactics to improve search engine optimization (SEO) efforts. It involves leveraging digital platforms, such as websites, blogs, social media, and online publications, to enhance a brand’s online visibility and reputation, ultimately driving organic traffic […] The post Press Release SEO Best Practices appeared first on Bend Marketing Agency.| Bend Marketing Agency
We’ve been hearing this a lot lately: “Our CEO/Owner asked us to look into LLM-optimization. What can we do?” If you’re in marketing or comms, you’ve probably felt this shift already. ChatGPT, Claude, Perplexity—they’re not just shiny toys anymore. They’re becoming gatekeepers for how potential customers learn about you. And that means it’s time to […] The post How to Audit Your Brand for AI and LLM Optimization appeared first on Bend Marketing Agency.| Bend Marketing Agency
If you’re confused about how to rank in ChatGPT, Grok, Claude, or Perplexity…you’re not alone. The buzz around LLM SEO is loud. Everyone’s promising hacks, quick wins, or declaring “Google is dead.” But let’s get real. At Bend, we’ve actually done the work. We run sites. We rank. And we’ve seen LLMs become the second-biggest […] The post LLM SEO: 8 Real Ways We Help Clients Show Up in AI Search appeared first on Bend Marketing Agency.| Bend Marketing Agency
AI is flooding the digital marketing world with hype and shortcuts. But if you’ve worked in the trenches—whether you run a faith-based nonprofit, a SaaS product, or a specialty clinic—you know this much is true: flashy tools don’t replace strong fundamentals. At Bend Marketing, we’ve helped clients navigate LLM search, SEO shifts, and digital campaigns […] The post What I’ve Learned About AI for Faith-based Nonprofits appeared first on Bend Marketing Agency.| Bend Marketing Agency
Share of SERP Walkthrough – SEO and PPC’s Hidden Tactic When most businesses think of SEO or paid media, they focus on individual keywords, rankings, and impressions. But in 2025, that approach is outdated. If you’re not thinking in terms of Share of SERP (Search Engine Results Page), you’re leaving massive visibility and conversion opportunities […] The post Share of SERP Walkthrough: The SEO + PPC Tactic You’re Probably Overlooking appeared first on Bend Marketing Agency.| Bend Marketing Agency
If your marketing data isn’t flowing where it needs to go, you’ve got a digital problem—and that means it’s time to talk about digital plumbing. Digital plumbing refers to the backend setup of conversion tracking, analytics, pixels, and tags across all your marketing channels and platforms. It’s the foundation for reliable, accurate performance data. Without […]| Bend Marketing Agency
The Bend Marketing Agency is a local website design and marketing firm that provides world class services to South Bend, Mishawaka, Granger, Elkhart and beyond.| Bend Marketing Agency
Navboost is a Google ranking factor that was uncovered during Google's antitrust trial with the U.S Department of Justice. Read more about it| Bend Marketing Agency
