New research from Wharton highlights that while generative AI like ChatGPT can enhance individual idea quality, it may reduce diversity among group ideas, which is crucial for innovation. Ensuring diversity in ideation processes involves changing prompts and incorporating multiple AI models or starting with human ideas, as suggested by the study's authors.…Read More The post Does AI Limit Our Creativity appeared first on Wharton Neuroscience Initiative.| Wharton Neuroscience Initiative
The article by Cornelia C. Walther, a visiting scholar at Wharton, discusses the importance of embedding accountability at every level in the development and deployment of AI systems, using a framework called M4-Matrix to assign responsibilities from micro to meta levels. It highlights the significance of integrating ethical values and systemic accountability in AI governance for achieving long-term competitive advantages and minimizing risks.…Read More The post Who’s Accountable When AI...| Wharton Neuroscience Initiative
The episode of Freakonomics Radio examines the potential risks and rewards of celebrity endorsements, focusing on the scandal involving Jared Fogle and Subway, and analyzes whether such endorsements significantly impact consumer behavior. Despite Fogle's arrest for repugnant crimes, Subway sales showed no significant decline, questioning the actual influence of celebrity endorsements on brand success as opposed to conventional beliefs held by marketing departments.| Wharton Neuroscience Initiative
In a podcast episode titled 'Visual Marketing: A Practical Guide to the Science of Branding and Retailing,' Barbara Kahn and Elizabeth (Zab) Johnson discuss the merger of marketing and neuroscience, focusing on visual marketing's increasing significance in today's digital and omnichannel environment. They highlight key principles such as attention and fluency, and the importance of interdisciplinary approaches that incorporate behavioral and neuroscience data to optimize marketing strategies....| Wharton Neuroscience Initiative
In an article for MSN, Emily Falk, Associate Professor at the Annenberg School for Communication at the University of Pennsylvania, unpacks how small talk can spark deeper social bonds. Backed by neuroscience research, Falk explains how brief, everyday conversations help establish brain synchrony—laying the groundwork for more meaningful exchanges. Using the “Fast Friends” protocol, a structured Q&A game, Falk and her collaborators found that even strangers could align neurologically th...| Wharton Neuroscience Initiative
The post Adaptation and Resilience in Business: The 2024 Wharton Neuroscience Summit appeared first on Wharton Neuroscience Initiative.| Wharton Neuroscience Initiative
In a study published in the Journal of Neuroscience, Penn psychologist Joseph Kable—Jean-Marie Kneeley President’s Distinguished Professor of Psychology—explores how different regions of the brain help us decide whether to stick with something or walk away. By examining patients with specific prefrontal cortex lesions, Kable and his collaborators uncovered how the brain weighs uncertainty and reward in real time. The findings have implications for decision-making, mental health, and our...| Wharton Neuroscience Initiative
In a study published in the Journal of Neuroscience, Penn psychologist Joseph Kable—Jean-Marie Kneeley President’s Distinguished Professor of Psychology—explores how different regions of the brain help us decide whether to stick with something or walk away. By examining patients with specific prefrontal cortex lesions, Kable and his collaborators uncovered how the brain weighs uncertainty and reward in real time. The findings have implications for decision-making, mental health, and our...| Wharton Neuroscience Initiative
In a study published in the Proceedings of the National Academy of Sciences, Penn clinical psychologist Philip Gehrman and colleagues investigated why a sleepless night can sometimes lift symptoms of depression. Brain imaging revealed that increased activity in the amygdala and anterior cingulate cortex—two regions tied to mood and emotion—was linked to improved mood in participants, regardless of depression status. The findings shed light on the brain mechanisms behind this effect and su...| Wharton Neuroscience Initiative
[vc_row martech_row_background_position=”None”][vc_column width=”2/3″][vc_column_text css=””] Written by WiNSS Scholar Sophia Feldman I’ve always been fascinated by the ways in which neuroscience can enhance workplace productivity and engagement. A little about me: I am a senior at the University of Pennsylvania majoring in cognitive science with a focus on decision-making. At Penn,…Read More| Wharton Neuroscience Initiative
