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Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to discuss this developing idea of a zero-click environment in online search. This isn’t […]| Bubblegumsearch
Pet ownership in the UK has never been higher, and spending on pets continues to grow year after year. But which brands are actually capturing that demand online? At Bubblegum Search, we analysed 20 leading UK pet brands to see who’s winning, and who’s missing out, in organic search and Google’s new AI Overviews. The […]| Bubblegumsearch
Matt: Welcome to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO manager here at Bubblegum. In today’s episode, we wanted to talk to you about siloed SEO. The basic idea is that your PR […]| Bubblegumsearch
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter, without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to dive into what we think is one of the most underrated and underappreciated […]| Bubblegumsearch
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO Manager here at Bubblegum. And off the back of last week, we wanted to dive into a topic we are very […]| Bubblegumsearch
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. And today we thought we’d jump into the topic of backlinks. Now we’re not talking about your typical […]| Bubblegumsearch
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. Today we wanted to dive into quite a common topic in the pet industry — and that is […]| Bubblegumsearch
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO manager here at Bubblegum. And today we wanted to take a bit of a dive into some of the buzzwords that we’re […]| Bubblegumsearch
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter—without relying on paid ads. I’m Matt, founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. Last week, we were covering trust and why it’s so important for pet parents. This week, we’re going to branch […]| Bubblegumsearch
Matt: Welcome to the very first episode of Growth Unleash, the podcast for pet brands that want to grow smarter—without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, an SEO Manager here at Bubblegum. And today, we want to talk about the number one reason your product or […]| Bubblegumsearch
You’ve probably heard of Digital PR. Maybe you’ve even dabbled in it, pitching campaigns to journalists, trying to land links in top-tier publications, or responding to media requests for a chance to be quoted. But there’s a new layer emerging in 2025: Digital Authority PR. And if you’re a founder building a brand or a […]| Bubblegumsearch
Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]| Bubblegumsearch
By Matt Cayless, Founder of Bubblegum Search Google’s search results have changed dramatically over the past year, with AI Overviews, Google Shopping Ads, and rich SERP features taking up more space than ever before. New data from AccuRanker’s latest white paper reveals how much this has impacted ecommerce brands, particularly those relying on organic search. […]| Bubblegumsearch
Maintaining a strong brand presence is crucial for any business looking to get noticed, and whether you are a small business fighting for clicks or a well-established brand going for world domination, utilising digital PR tactics is the single best way to get your brand’s voice heard. However, there still remains the question of whether you […]| Bubblegumsearch
Building your website’s reputation and authority is key to improving SEO and online marketing, helping your site rank higher in search results. Two of the most widely utilised strategies to build website authority are digital PR and link building. However, these two techniques are often discussed as interchangeable, causing quite a lot of confusion for […]| Bubblegumsearch
The worlds of marketing and PR have almost entirely moved over into the digital landscape, meaning businesses have had to adapt their approach to PR to remain relevant and visible to their audience and build their brand authority. Moreover, even the previous SEO strategies used to build authority online such as link-building are no longer […]| Bubblegumsearch
In today’s world, where we spend most of our time online rather than reading magazines and newspapers, the traditional PR (Public Relations) methods that rely on physical media are no longer as effective. Instead, we have seen the emergence of a new tactic—Digital Public Relations, or Digital PR for short. Digital PR aims to reach […]| Bubblegumsearch
Read predictions on influencer marketing trends & strategies with insights from experts James Brooks and Amanjit Heer and stay ahead in social media.| Bubblegumsearch
We help ambitious brands grow with brand authority-first SEO, Digital PR & Influencer outreach. Build trust, earn links, and drive lasting organic visibility.| Bubblegumsearch
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