Timepieces to Timeless Living - The Evolution of Titan
Titan transformed into one of India’s most trusted lifestyle brands — blending design, technology, and emotion to define modern Indian aspirations.| Point of View
Pet companionship is transforming India’s consumer culture—bringing calm, connection, and compassion to a stressed, digital generation. The post The Rise of Pet Companionship in India: How Love, Loyalty, and Loneliness Are Reshaping Consumer Behaviour appeared first on Point of View.| Point of View
Unpack the hidden role of psychology and design in the trust economy. See the surprising aspects that built Airbnb. The post Trust by Design: How Airbnb Invited Strangers Home appeared first on Point of View.| Point of View
Titan transformed into one of India’s most trusted lifestyle brands — blending design, technology, and emotion to define modern Indian aspirations.| Point of View
Bob Brooks and Benton & Bowles turned Crest’s fluoride science into emotion with the iconic “Look Mom, No Cavities!” ad of 1958 The post Iconic Ads: Crest – Look Mom – No Cavities appeared first on Point of View.| Point of View
That universal truth gave “Be All You Can Be” its longevity. It wasn’t only about the Army. It was about life. The post Iconic Ads: US Army – Be All You Can Be appeared first on Point of View.| Point of View
Marketers still hail Joe Isuzu as proof that a small brand can punch above its weight—with a big idea that told the truth through a lie. The post Iconic Ads: Isuzu- Lying Joe Isuzu appeared first on Point of View.| Point of View
The Saturn campaign is remembered not for power or design, but for its humanity—showing that emotion builds trust, and trust sells cars. The post Iconic Ads: Saturn – A Different Kind of Company. A Different Kind of Car. appeared first on Point of View.| Point of View
“Bo Knows” wasn’t just a campaign. It was a modern American fable — about genius, chance, and the fleeting brilliance of a man The post Iconic Ads: Nike – Bo Knows appeared first on Point of View.| Point of View
Rethink how India’s Gen Z engages with brands. They don’t hate ads—they crave authenticity, community, and culturally relevant storytelling. The post Rethinking Gen Z: Why India’s Young Consumers Don’t Hate Advertising — They Just Demand Better appeared first on Point of View.| Point of View
For over sixty years, Lucky Charms and Lucky the Leprechaun have represented more than a cereal — it’s a symbol of creativity, nostalgia, and joy| Point of View
Tony the Tiger turned Kellogg’s Frosted Flakes from a simple cereal into a timeless brand icon through storytelling, personality, and emotional connection.| Point of View
Decades later, "Aren't you glad you use Dial?" remains one of the most recognisable taglines in advertising history| Point of View
By linking a simple sensory benefit—softness—with a memorable character and slogan, Charmin turned an ad into a cultural phenomenon.| Point of View
Managing a brand portfolio takes discipline to prune, wisdom to differentiate, and foresight to adapt.| Point of View
Business & Marketing Thoughts| Point of View
Nutrine wasn't just a business. It was a belief that sweets could bring joy, that rural India could lead, and that success could be shared.| Point of View
