Decades later, "Aren't you glad you use Dial?" remains one of the most recognisable taglines in advertising history| Point of View
By linking a simple sensory benefit—softness—with a memorable character and slogan, Charmin turned an ad into a cultural phenomenon.| Point of View
This campaign didn't just sell watches — it sold confidence. ur gear, your decisions, and your choices could withstand stress and still work The post Iconic Ads: Timex – It Takes a Licking and Keeps on Ticking appeared first on Point of View.| Point of View
Wheaties wasn’t just cereal — it was a dream of achievement, turning athletes into legends, sports into stories, and breakfast into history The post Iconic Ads: Wheaties – Breakfast of Champions appeared first on Point of View.| Point of View
The Campbell Kids became templates for advertising mascots, showing how a character could embody a brand’s values while sparking affection and loyalty. The post Iconic Ads: Campbell Soup – The Campbell Kids appeared first on Point of View.| Point of View
Discover why over-automating customer service hurts loyalty, and how blending tech with human care builds trust, empathy, and long-term retention. The post Automation and Loyalty: Striking the Right Balance in Customer Service appeared first on Point of View.| Point of View
Why simple, consistent marketing wins: lessons from Amul, Fevicol, Indigo & Royal Enfield on differentiation, coherent strategy and lasting brand focus. The post Marketing Isn’t Rocket Science: Why Fundamentals & Simplicity Win appeared first on Point of View.| Point of View
Discover how subtle brand nudges shape loyalty and influence consumer choices through real stories and Indian brand examples. The post The Subtle Art of Brand Nudges: When Loyalty Meets Influence appeared first on Point of View.| Point of View
Survival isn't about slashing prices or luck. It's about preparedness, adaptability, emotional connection, and purpose The post Brand Survival Techniques: Thriving Amid Change and Crisis appeared first on Point of View.| Point of View
Not all data creates great CX. Psychology, emotion, and human biases shape customer experience—and why brands must design for human nature. The post Is Your CX Strategy In Tune With Human Behaviour? appeared first on Point of View.| Point of View
Managing a brand portfolio takes discipline to prune, wisdom to differentiate, and foresight to adapt.| Point of View
Business & Marketing Thoughts| Point of View
Nutrine wasn't just a business. It was a belief that sweets could bring joy, that rural India could lead, and that success could be shared.| Point of View