2026: When AI Assistants Become the First Layer
ChatGPT reaches mass adoption in 4 years. Google took 9. Visibility is moving upstream.| duaneforresterdecodes.substack.com
ChatGPT reaches mass adoption in 4 years. Google took 9. Visibility is moving upstream.| duaneforresterdecodes.substack.com
Help me work better for you!| Duane Forrester Decodes
How clean chunks and embeddings decide if your content gets retrieved in AI answers.| Duane Forrester Decodes
How Agentic Systems Devalue Websites and Domains| Duane Forrester Decodes
LLMs don’t really verify the truth, and that opens the door for subtle reputational attacks marketers can’t afford to ignore.| Duane Forrester Decodes
You can’t eliminate bias in search, but you can manage its impact on your brand and reputation.| Duane Forrester Decodes
Modelling weights across lexical retrieval, semantic retrieval, re-ranking and clarity to help visualize how an AI-powered answer is chosen.| Duane Forrester Decodes
Calling SEO “strategic” was comfortable. AI strips that away and forces a truer alignment.| Duane Forrester Decodes
Retrieval isn’t about short or long. It’s about balance. Overlap gets you seen, density keeps you credible.| Duane Forrester Decodes
Is AI Content Automation Creating Legal Liability at Scale?| Duane Forrester Decodes
GenAI already forms cohorts from your prompts. The next step? A fully autonomous ad platform built to target them in real time.| Duane Forrester Decodes
AI is redrawing the line between what's strategic and what's becoming added overhead in SEO. Here's how to pivot, up-skill, or double down, based on where your role sits now.| Duane Forrester Decodes
Stop training people for a game that no longer exists.| Duane Forrester Decodes
The job has changed, but your job description hasn’t.| Duane Forrester Decodes
Query fan-out is a smart start — but real AI visibility demands testing, indexing, and authority work too.| Duane Forrester Decodes
What work are they doing, and can you believe the marketing?| Duane Forrester Decodes
Navigating Search and AI Model Updates - and yes, it's all happening much faster now| Duane Forrester Decodes
Google and Bing used rule books. GenAI just doesn’t need your content.| Duane Forrester Decodes
Doesn’t matter if the road to AGI ends in sentience. It’s being paved with systems that retrieve and complete — and quietly erode the ROI of traditional SEO.| Duane Forrester Decodes
Local SEO in an AI-first world of Meta Ray-Bans, TikTok Maps, and spatial discovery models.| Duane Forrester Decodes
Tactics for Visibility and Trust in AI-Driven Discovery| duaneforresterdecodes.substack.com
Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search. Click to read Duane Forrester Decodes, a Substack publication with thousands of subscribers.| duaneforresterdecodes.substack.com
We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?| duaneforresterdecodes.substack.com
