Every event marketing strategy should use them, in my opinion.… Continue reading 5 classic strategic models that every event marketing strategy should include→| B2B Event Marketing Blog
Analysis which highlights the influence that plain text emails have on open rates, compared to HTML emails, over an 18 month period… Continue reading Plain text beats HTML emails on open rates→| B2B Event Marketing Blog
Essential points to cover when performing situational analysis ... and why each is so important.… Continue reading Actionable analytics→| B2B Event Marketing Blog
The basic elements of an effective event marketing plan, in a handy acronym.| B2B Event Marketing Blog
If you're in the business of promoting B2B events, this is the blog for you!| B2B Event Marketing Blog
A template that you can download and customize to plan marketing activities for your event/s| B2B Event Marketing Blog