How is Wells Fargo doing with the rebuilding of its battered reputation? I’m glad you, and Financial Advisor IQ, asked! Reputation and branding consultant Andy Beal — who doesn’t have a professional relationship with Wells Fargo, but is a personal customer — agrees that the past scandals hit the bank hard, and crisis management experts Read More The post I explain to a Financial Times outlet how Wells Fargo can rebuild its reputation appeared first on Andy Beal .| Andy Beal
Fake 5-star reviews are everywhere but fake 1-star reviews are also a common tactic, as I explain to The Sunday Times: …it’s not just the overeffusive we should be wary of, warns Andy Beal, a reputation and branding consultant. “Competitors or ex-employees might leave fake one-star reviews or purchase a package of negative reviews in Read More The post The Sunday Times asks for my advice on weeding through fake travel reviews appeared first on Andy Beal .| Andy Beal
When you think of “reputation management,” you will likely picture one of two different scenarios. Traditional reputation management is often equated to crisis communications. Whereas online reputation management usually brings to mind cleaning up Google’s search results. Both are important, but reputation management—online or offline—is more than triage and clean-up. When you hire either a Read More The post Why a reputation manager is vital for your company’s brand appeared firs...| Andy Beal
I spoke with The Washington Post about the prevalence of fake reviews in the travel industry. Some are positive–from the business in question–others are negative–often left by competitors. The article has lots of great tips, but here is a selection of the ones I shared: Honest reviews are often in the 2-4 star range “Look Read More The post Helping The Washington Post spot fake travel reviews appeared first on Andy Beal .| Andy Beal
It’s never a good idea to talk trash about your competition. I share my reputation management advice with Dance Business Weekly, a trade publication for the dance industry. Their well-written piece is packed with great advice for all companies! Andy Beal, head of Reputation Refinery, a consultancy on building businesses’ online reputations, has even included Read More The post Why trash talking your competitors usually trashes your own reputation appeared first on Andy Beal .| Andy Beal
When a potential client reaches out to us for help repairing a damaged reputation, there is one important factor that we always have to measure in order to determine if we can truly help them: Have they demonstrated a contrite effort to change their character to better reflect the desired reputation? Whether that’s a change Read More The post The most important factor when repairing a client’s damaged online reputation appeared first on Andy Beal .| Andy Beal
While being stuck at home more than usual, you probably noticed that TV ads slowly migrated over from “buy me, buy me, buy me” to “we’re in this together!” This was not so much because brands gradually pulled back their advertising, but more likely because they simply didn’t have a plan in place, didn’t have Read More The post Just like communities, brands need to stage their COVID-19 exit plans appeared first on Andy Beal .| Andy Beal
For years, I have been telling clients my wheel analogy and its importance for their online reputation. Now, I know that there are dozens of different “wheel” analogies, so let me explain mine. I see many brands make the mistake of picking one social media platform and make that the hub for all their customer Read More The post This big strategy mistake could cause the wheels to fall off your online branding campaign appeared first on Andy Beal .| Andy Beal
The Coronavirus COVID-19 is now officially a pandemic. That means it’s an epidemic on a global scale. While we all hope & pray that it doesn’t continue to infect individuals, companies too face immense challenges from its spread. Airlines are empty. Cruise ships are diverting. Restaurants are thinning out. Events are being canceled. Employees of Read More The post The best way to protect your reputation from the Coronavirus COVID-19 is transparency appeared first on Andy Beal .| Andy Beal
I shared my thoughts with Adweek about the increase in searches for “Corona virus beer” and similar searches seemingly connecting the recent Coronavirus outbreak with the beverage. Online reputation expert Andy Beal, however, said the outbreak is not a threat to the beer brand, as it’s more likely consumers are confused about how the virusRead More| Andy Beal
Bestselling author & keynote speaker Andy Beal specializes in helping individuals, companies, and audiences to grow, manage, and repair their online brand.| Andy Beal
The shortest distance between an unhappy airline passenger and the airline is social media. Think about it. You’ve got a problem and you’re stuck on a plane or in an airport terminal. Your cell phone battery is dying and the WiFi is lousy. Instead of wasting time trying to find a customer service phone numberRead More| Andy Beal
