When to Approach a Brand Refresh and How Video Marketing Can Help - Lemonlight
With its ability to combine narrative, visuals, and emotion in one format, video remains the most effective tool for a brand refresh.| Lemonlight
With its ability to combine narrative, visuals, and emotion in one format, video remains the most effective tool for a brand refresh.| Lemonlight
You check analytics in August and see traffic climbing. Competitors are already teasing “holiday preview” drops. It feels early, but the shift is real: shoppers aren’t waiting for Black Friday. According to Bankrate’s 2025 Early Holiday Shopping Survey, 49% of holiday shoppers have already started or plan to start before Halloween. For some, the season […] The post Holiday Shopping Starts Early. Here’s What That Means for Your Holiday Marketing Campaign appeared first on Lemonli...| Lemonlight
As a marketer, no doubt Q4 is probably your most important quarter. But does your plan leverage a strategy that will best engage your audiences and maximize revenue opportunities? If you’re unsure, we’ve created this guide for e-commerce and retail marketers as a north star for driving revenue. A solid marketing strategy will help your […] The post Maximize Sales in Q4 With a Strategic E-Commerce Marketing Plan appeared first on Lemonlight.| Lemonlight
The holidays are still a little ways away, but with those hints of pumpkin spice and creamy eggnog already in the air, you know it won’t be long before| Lemonlight
Need video marketing tips? We've got you covered. Our industry-leading resources cover the latest marketing and video production tips with actionable insights.| Lemonlight
Last Thursday night, Lemonlight teamed up with GR0 and Klaviyo to host CTRL-Alt-Create, a high-energy evening during LA Tech Week that brought together some of the brightest minds in advertising, marketing, and creative technology. From the moment guests arrived, the rooftop at Kassi buzzed with conversation, and the networking didn’t stop even after the panel […] The post CTRL-Alt-Create: Where Creativity and AI Collided at LA Tech Week appeared first on Lemonlight.| Lemonlight
To help combat the feeling that your content is now obsolete, we wanted to share some tips for how to update, pivot, and freshen up your content to maintain its relevance in this new landscape. Let’s get started! Written Content Make tweaks to adjust context In many cases, making your content publishable is just a […] The post What to Do With Pre-Planned Content That Feels Irrelevant Today appeared first on Lemonlight.| Lemonlight
Most of today’s businesses understand the value of testimonial content. They might have an automated survey where they capture feedback after a sale, or they might even conduct interviews with happy customers a few times a year. Those strategies are great, but one simple change makes them even better: turning those customer stories into videos. […] The post Using Video Testimonials to Boost Credibility and Trust appeared first on Lemonlight.| Lemonlight
It’s hard to imagine a time before e-commerce businesses dominated the scene. Today, the first interaction a customer has with a business often takes place online. Whether the company has a social media presence, an online store, an AI chat bot, or just an especially effective website, online touchpoints are more powerful than ever before. […] The post Trends in E-Commerce Video Marketing: Staying Ahead in a Dynamic Landscape appeared first on Lemonlight.| Lemonlight
You upload a sleek video ad to Amazon and get rapid traction. Then you upload the same content to Walmart’s ecosystem and crickets. Same creative, same copy, and totally different outcomes. So, what happened? In short: not all retail media networks are the same. Retail media networks might be the dominant force in digital advertising—powered […] The post How Video Advertising Differs Across the Top Retail Media Networks appeared first on Lemonlight.| Lemonlight
What Is Shoppable Video? Shoppable video is video content that is interactive, allowing the viewer to engage with product details or even add a product to the cart. The experience enables any product featured in a video to be clickable, which helps to capture purchase intent from the consumer at the moment of inspiration. By […] The post Shoppable Video 101: How to Convert Your Viewers Into Customers appeared first on Lemonlight.| Lemonlight
We’ve said it before, and we’ll say it again: video content reigns supreme when it comes to storytelling, branding, marketing, and driving sales. As a video hosting and sharing platform, Vimeo is no stranger to the power of video marketing. It’s been an industry icon since 2004, a few months before YouTube even entered the […] The post What is Vimeo Marketing and How Can It Help Your Business? appeared first on Lemonlight.| Lemonlight
Retail media has emerged as one of the fastest-growing segments in digital advertising. According to a November 2024 forecast by eMarketer, U.S. retail media ad spending is projected to increase by 88.5% from 2024 to 2028, reaching nearly $97.9 billion . Simultaneously, CTV advertising is experiencing significant growth. eMarketer reported earlier in the year that […] The post How CTV Advertising Is Transforming Retail Media appeared first on Lemonlight.| Lemonlight
Have you ever scrolled through social media on your phone while you watch TV? What about listening to a podcast while monitoring your work email on your laptop? Many of us are guilty of parsing our attention across many devices at any given time—so many of us, in fact, that this phenomenon has a name: […] The post Second Screen Media in Advertising: How to Engage Consumers When You Don’t Have Their Full Attention appeared first on Lemonlight.| Lemonlight
In today's competitive market, video has emerged as an indispensable tool for sales teams looking to maximize their success. Its dynamic and engaging| Lemonlight
Lemonlight offers award-winning video production services for brands and agencies, simplifying the process from strategy to delivery, all in-house.| Lemonlight
Explore the benefits of working with unprocessed footage, from flexibility in editing to preserving authenticity and maximizing creative potential.| Lemonlight
