65% of digital media to be programmatic in 2019 – Zenith
Programmatic adspend to grow 19% next year, reaching US$84bn 65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. We predict […]| Zenith
