For the last decade, the capital-C Creator economy has boomed to over $250 billion, and we have watched as Creators parlay their success online into tangible political, cultural and financial influence. Being a capital-C, professional Creator has become the new American Dream. | Business Transformation Consultants | Prophet
The post Lower-case ‘c’ creators are Quietly Taking Over Brand Marketing appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
This Prophet guide for new CMOs offers actionable ideas and insights for the modern era of growth engine marketing. Learn how we can help you make an impact in your first 100 days.| Business Transformation Consultants | Prophet
Need help with a project, have a question about employment or our work with nonprofits? We’re here.| Business Transformation Consultants | Prophet
2024 was another year in which brands surprised, delighted, shocked and disappointed us. From major tech players making headlines to beloved brands stumbling, it’s been another year that shaped the landscape of business and culture. Whether it was Nvidia becoming synonymous with AI, Apple’s new AirPods destigmatizing hearing aids, Logan Paul bringing down Mike Tyson and Netflix simultaneously, or Coca-Cola ending the year mired in greenwashing and AI controversies, 2024 was a year to reme...| Business Transformation Consultants | Prophet
Every CMO we talk to these days knows two things: | Business Transformation Consultants | Prophet
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The post The New Rules of Search: Why AEO Is the Next Frontier in the Age of AI appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
Read the article to discover how CMOs can leap ahead with GenAI – boosting productivity, personalization and performance with Prophet’s marketing maturity model.| Business Transformation Consultants | Prophet
The post Uncommon Creativity for Uncommon Growth appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
Discover how resilient companies are turning global undervaluation into strategic opportunity as markets stabilize and fundamentals outpace perception.| Business Transformation Consultants | Prophet
The post How Shiseido Drives Uncommon Growth by Breaking Boundaries Through Customer-Centric Innovations appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
The post Human-Centered AI: Culture as the Catalyst for AI-enabled Growth appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
The post Designing Experiences for the Next Frontier in Commercial Banking appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
Discover actionable insights in Prophet's Making Culture Pop report—energize employees, drive growth, and navigate transformation with confidence.| Business Transformation Consultants | Prophet
Many businesses in Asia have achieved exponential growth through mergers and acquisitions (M&A) in recent years. However, success hinges not just on immediate financial gains, but also on how the new organization (“NewCo”) integrates both operational and brand equities. | Business Transformation Consultants | Prophet
The post Scaling AI Adoption from the Inside out appeared first on Business Transformation Consultants | Prophet.| Business Transformation Consultants | Prophet
Learn how companies can use AI to deepen brand strategy and drive growth in Asia’s fast-evolving markets.| Business Transformation Consultants | Prophet
Learn how GenAI is reshaping consumer behavior and driving business growth with actionable AI insights. Download our report for actionable insights.| Business Transformation Consultants | Prophet
Three Steps for Businesses to consider as they work on building a resilient marketing strategy using scenario planning. Read more about this modern approach.| Business Transformation Consultants | Prophet
In this new research, Prophet's brand and demand experts offer 6 ways to turn your marketing relationship from 'it's complicated' to ‘happily ever after’. Read more.| Business Transformation Consultants | Prophet