7 Ways Persuasive Storytelling in Marketing Taps Into Our Brains (With Examples!) - Web Ascender
Stories capture attention and tap directly into psychology. Let’s see 7 ways persuasive storytelling in marketing works on our brains.| Web Ascender
Stories capture attention and tap directly into psychology. Let’s see 7 ways persuasive storytelling in marketing works on our brains.| Web Ascender
Search engines are smarter than ever and AI answers users’ queries. Now, we’re left with an important question; do keywords still matter?| Web Ascender
You can get a website anywhere. At Web Ascender, we grow businesses. Check out our work to see who we've helped.| Web Ascender
Our WordPress development team works with businesses of all sizes to improve or build new WordPress websites that help them achieve their online goals.| Web Ascender
Our experienced DNN developers, designers, and marketers have delivered over 200+ websites to countless organizations worldwide.| Web Ascender
We are experts in solving unique problems for businesses through custom web development right from our office in Lansing, MI. No offshoring, no outsourcing.| Web Ascender
Our digital marketing team specializes in inbound marketing strategies that attract the right audience, generate high-quality leads, and increase sales.| Web Ascender
Our website design team has helped a variety of businesses in Lansing, MI and surrounding areas amplify their web presence and meet their business goals.| Web Ascender
Our website design team has helped companies in Detroit and surrounding areas amplify their web presence and meet their business goals.| Web Ascender
With our Launch + Growth™ approach, we'll quickly get a working version of your product up then learn how people use it and continue to improve.| Web Ascender
Web Ascender is a digital marketing, web design, and development company dedicated to transforming businesses online with innovative digital services.| Web Ascender
Google’s MUM update uses artificial intelligence to give users better results. How does this affect your website and SEO?| Web Ascender
Have you ever received just the right information at just the right time? If you have, it probably got your attention. This is the goal of digital marketing; winning your leads over with just the information they need, right when they’re looking for it. Email is a key part of this strategy. In this blog post, we’ll discuss how you...| Web Ascender
Let’s take a trip down Nostalgia Lane really quick, shall we? You’re in the 4th grade, and one of your classmates is having a birthday party. Instead of modern invite mediums such as text message or Facebook Events, your classmate hands (or mails) you an actual invitation, complete with the date, time, and theme of the party. Okay, back to...| Web Ascender
Just about anyone can get leads online now, but not every knows how to properly engage and nurture those leads to achieve higher business goals such as building trust with new contacts, increasing new business sales, or increasing repeat purchases from past customers. The secret? A good lead nurturing strategy and campaign. If you’re ready, I’ll show you the steps...| Web Ascender
Think you can revolutionize an industry with your SaaS product? Maybe you can. To do it, first you need an effective SaaS product launch plan.| Web Ascender
Social proof is a piece of the marketing puzzle that has a growing amount of impact on the way people think. With the increasing number of social outlets that are used on a daily basis, consumers are taking the opinion of their peers with greater weight. Studies show that 90% of consumers take into consideration customer reviews before making a...| Web Ascender
When you are ready to set up an Adwords campaign to start promoting your product or service, it’s wise to understand the big picture of how Adwords works and the different levels within a campaign to optimize. Keep reading below to access the beginner’s guide to Adwords optimization. Adwords Campaign Setup The top level of Adwords organization is setting up...| Web Ascender
Developing a marketing plan for your software product doesn’t have to be as scary as it may seem. You have a software product that could benefit certain people and businesses, so the next step is to getting them excited about it. As the world of marketing has evolved over the last few years, however, an effective plan for marketing your...| Web Ascender
One of the best forms of advertising for your business is referrals from past and current customers.| Web Ascender
Jun| Web Ascender
Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’...| Web Ascender
Content creation is essential, but time-consuming. Try these content recycling ideas to get more value out of your current content.| Web Ascender
Today’s digital marketing strategies don’t just target consumers—they target consumers’ brains. From endless scrolls to irresistible headlines, so much modern content is designed to trigger dopamine, the chemical that fuels anticipation and habit. This creates powerful opportunities for engagement, but it also raises ethical concerns about overstimulation and consumer fatigue. While working within the dopamine economy, can marketers capture attention...| Web Ascender
Comparing on-page SEO vs off-page SEO means looking at your website’s search potential from all angles.| Web Ascender
These local SEO hacks can help you optimize your local SEO, get in front of your customers and bring them into your location.| Web Ascender
Web Ascender is the talent, diversity, and dedication you need, without the payroll. We function as an extension of your team in all things digital.| Web Ascender
Every website has to be hosted somewhere. However, there are hidden costs of cheap web hosting that businesses and individuals should know.| Web Ascender
We are a michigan-based web design company focusing on delivering beautiful websites with a well-rounded online marketing strategy.| Web Ascender
We are experts in marketing automation and CRM, utilizing platforms like Hubspot, mailchimp and ActiveCampaign to achieve amazing results for our clients.| Web Ascender
Personalization creates a link between your brand and your customer, breaking through white noise filled with generic greetings and vague product statements. The best way to create a personalized customer experience is to get to know your customer, and then use this knowledge in a way that benefits them and your brand. This creates reciprocity, which is the foundation of...| Web Ascender
Whether they’ve stopped opening emails or abandoned a cart, these 9 re-engagement marketing strategies will help you bring customers back.| Web Ascender
Maybe you want to improve SEO, but you can't rewrite anything. Here are some of the best ways to improve your SEO without rewriting your content.| Web Ascender
Evergreen content is continually drives traffic. Here are some tips on how to find evergreen content topics for your website.| Web Ascender
Watching how someone navigates your website and how they make decisions can help you identify which areas of your site excel and which areas may need some adjustments. A simple usability testing approach will show you what users actually need, so you don't have to guess.| Web Ascender
Jan| Web Ascender
Jul| Web Ascender
Making effective B2B videos can be a challenge. Here are a few B2B video content strategy tips to turn technical content into great videos.| Web Ascender
When customers put effort into a product, they value it more. Let’s take a look at how the IKEA Effect applies to branding.| Web Ascender
Chaos theory can help us understand and harness the chaotic trends we often see today in digital marketing.| Web Ascender
Web Ascender worked with a mortgage lender to craft a website design that was cohesive, easy to navigate, and representative of their brand.| Web Ascender
Web Ascender works closely with a manufacturing company to provide website experience, SEO, and digital marketing strategy for each of their businesses.| Web Ascender
Credit card testing is when hackers check which credit cards they have are usable. Here's how to stop credit card testing on WordPress sites.| Web Ascender
We took a look at research from leading data analysis and consumer reporting groups to give you insights into what customers want in 2025.| Web Ascender
Let’s take a look at ways to reinvent your newsletter in 2025, as well as the benefits of a newsletter.| Web Ascender
There are many CRM systems to choose from to make your sales process more efficient. Find out the main benefits of CRM in manufacturing.| Web Ascender
Learn how to create a lead scoring model that will improve your marketing to sales team efficiency by identifying leads that are sales-ready.| Web Ascender
Building an interactive website feature on your website can help you get new, quality leads. Here are 13 examples of interactive website features that work.| Web Ascender
When deciding between in-house marketing vs agency, you must consider your skills, budget, resources, and control. See which type of marketing is right for your business.| Web Ascender
Google's introduction of the mobile-first index proves businesses can't afford to ignore mobile marketing. Mobile searches will get the spotlight in 2018.| Web Ascender
Our digital marketing team is experts in helping businesses grow by driving traffic, generating quality leads, and nurturing prospects and customers.| Web Ascender
Looking forward to 2025, blogging is still a great way to reach your customers. Let's take a look at the reasons to blog in 2025.| Web Ascender
Tips for improving your crawl budget can help Google crawl and index your site faster, so you benefit from new pages and SEO sooner.| Web Ascender
Keywords, links, meta descriptions—what really works for SEO? Lets take a look at SEO best practices in 2020 and why these strateiges work.| Web Ascender
Featured snippets provide quick answers that show up in a highlighted box at the top of search results. But how do featured snippets affect SERP position? How do you get these 'position 0 spots?' And is it worth it?| Web Ascender
Backlink building strategies can help you improve your Google rank, and get your high-quality content in front of your audience.| Web Ascender
Web design, digital marketing, and development blog for design inspiration, marketing trends, development tips, and all things digital.| Web Ascender
Knowing how users search helps marketers position content effectively. Let’s take a closer look at what search intent is, and how to use it| Web Ascender
Your website can be a powerful asset to connect with leads. Let’s take a look at a few ways to get more B2B leads online.| Web Ascender
As much as you may try to envision how your users interact with your website, you can never really know unless you conduct user research. You can know who uses your website by checking your website demographics, you can know how many people click on a certain page by setting up Google Analytics, but you can’t know why and how...| Web Ascender
Sales copy is designed to sell. But the question is how to write sales copy customers actually read? These sales copy writing strategies can help you get started.| Web Ascender
The right keywords help customers find your content. To know what keywords your customers are searching for, it helps to know how to use Google Adwords Keyword Planner tool. This tool, available to anyone with a Google Adwords account, gives you a long list of data to help find broad or long-tail keywords.| Web Ascender
Running Google search ads are a necessary part of promoting your product or service. Find out how to use Google ad extensions to boost your search ads.| Web Ascender
How much do Facebook ads cost? Like all ad strategies, the total cost is ultimately up to you. But how these costs are derived and how much you need to spend to be effective is a different story.| Web Ascender
Are you getting your audience’s attention? Are your marketing efforts actually getting buyers? You can’t know the answers to these questions unless you know how to measure success. Lead conversion rate can help you do it.| Web Ascender
Changes to Google’s search algorithm and readers’ expectations have changed blogging. Here's how to write a great blog post in 2021 step by step.| Web Ascender
Google’s algorithm is always changing, so it’s important to stay up to date on the ways to improve your google rank in 2022.| Web Ascender
Online presence is a big component of your brand identity. Find out 5 design tips for building a strong brand identity.| Web Ascender
A wireframe helps you organize your site before you build it. Ask these 4 questions to wireframe your website like a pro.| Web Ascender
Go through this digital marketing data analysis strategy process step-by-step to get actionable digital marketing insights.| Web Ascender
Here’s a few tips to use your content calendar to its greatest effect, and an example content calendar template on Google Sheets to get you started.| Web Ascender
It may be unclear how social media creates leads. Try these 8 social media lead generation strategies.| Web Ascender
We’ve scoured the internet to bring you lead-converting landing page templates for the most common types of offers, and shown how you can duplicate them.| Web Ascender
B2B emails combine professionalism, personalization, and persuasion. Here are six B2B email templates that you can use to engage your clients| Web Ascender
Get creative with your lead magnets! Let’s take a look at creative lead magnets to win new customers in 2022.| Web Ascender
Find and use these key digital marketing KPIs to draw actionable conclusions, and accurately score your own digital marketing strategy.| Web Ascender
Use these organic search engine optimization techniques to target the right keywords, boost your content rank and get more clicks.| Web Ascender
For digital marketing to be effective, you need a plan. Let’s walk through how to design a killer digital marketing campaign, step by step.| Web Ascender
Knowing how to create buyer personas accurately will help to customize your digital marketing strategy to suit your customers.| Web Ascender
Color theory and color tools will help you choose colors for your website that add to your brand.| Web Ascender
Building a website wireframe using Google Docs allows you to work quickly and collaborate easily. See how it works.| Web Ascender
These 7 website conventions on 2024 will ensure that your website follows common standards while making room for creativity.| Web Ascender
A website content audit helps you take a closer look at your content in an organized way. Use these content audit templates to get started.| Web Ascender
Some SEO strategies that used to work no longer are. Let’s take a look at a few SEO strategies to bring traffic back after a slump.| Web Ascender
Explore 7 Digital Marketing Ebooks for Manufacturing to get the basics of inbound, including SEO, PPC, social media, and more| Web Ascender
Email marketing can produce enormous ROI, with some companies earning back as much as $44 for every $1 spent. The right email marketing strategy can make the difference between inbox clutter and impactful messaging. Whether you’re working to improve your strategy, you’re starting focused email marketing for the first time, or you’re not sure how to meet your goals, these...| Web Ascender
Throughout 2024, many users have noticed a decline in the quality of search results when they enter a Google search. This is likely due to a surge of low-quality content produced by artificial intelligence programs and content farms. Google has reacted to this content with a recent update. The update has considerably reorganized search results, reducing the appearance of unoriginal...| Web Ascender
If you're deciding between a landing page vs a website or a microsite, it's important to know understand what each one is used for and why.| Web Ascender
Does digital marketing work in manufacturing? Do you need a content marketing strategy? Let's take a look at specific examples.| Web Ascender
When writing content for the web, honing your brand's voice will help you create effective and powerful content for your unique target audiences.| Web Ascender
Downloadable content helps you start a relationship with a potential customer. Use this list of creative downloadables to engage your leads.| Web Ascender
Content marketing is a powerful tool to gain your audience’s attention, and turn them into customers. With the right content, you can show your potential customers the quality of your business, services, and products, while also helping them solve a problem. For this strategy to be effective, it’s important to organize your content in a way that makes sense with...| Web Ascender
Generative AI models like ChatGPT can answer questions and provide information fast. Does this mean AI will replace search engines?| Web Ascender
Customers trust Google reviews to choose where to eat, shop, visit, and more. See how to get more Google reviews and bring in more customers.| Web Ascender
Use this checklist to choose your best blog posts, understand traffic patterns to your blog, and update your old blog posts in 2024.| Web Ascender
Try these 37 tofu, mofu and bofu content types for every to align your content marketing strategy with your buyer's journey.| Web Ascender
In this guide, we'll explore A/B testing techniques that will help you fine-tune your landing page for ultimate success.| Web Ascender
Let's take a look at a few ways to refresh old content and get more value out of it.| Web Ascender
