A plurality of U.S. adults (34%) identified YouTube as the most enjoyable social media platform, a result that held across nearly all demographics. The gap between YouTube and the next-most enjoyed platform — Facebook (23%) — was 11 percentage points.| Morning Consult Pro
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Wealthy consumers’ spending bolsters the economy. Morning Consult Audience data reveals their social media and brand consumption habits.| Morning Consult Pro
Our daily Index of Consumer Sentiment (ICS) is a real-time indicator of the economic impact of major events, capturing consumers’ views regarding personal finances and business conditions| Morning Consult Pro
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48% of Democratic voters say Biden should be replaced as nominee, while 43% disagree| Morning Consult Pro
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Harris’ nomination is backed by most Democratic voters, who think she has the best chance of beating Trump| Morning Consult Pro
59% of U.S. adults say they expect to watch the 2024 Paris Games, equal to the share who said the same ahead of the Tokyo Games in 2021.| Morning Consult Pro
Find out why Gen Z is so open to trying new brands and what brands can do to retain Gen Z loyalty and attention in 2023.| Morning Consult Pro
This report explores what categories of influencers social media users follow, how much they rely on them for advice and much more.| Morning Consult Pro
Gen Z social media use remains very high, sports viewership is still lagging and over half of the cohort is using generative AI tools.| Morning Consult Pro
Harris leads Trump by 2 points in the 2024 presidential election| Morning Consult Pro
Our Consumer Confidence Index measures views on personal finances & business conditions, providing a real-time analysis of consumer sentiment. We've now added line charts for all 43 countries.| Morning Consult Pro
More than half of Gen Zers spend four or more hours on social media every single day| Morning Consult Pro
This page is updated monthly with the latest global leader approval rating data, offering real-time insight into the shifting geopolitical landscape.| Morning Consult Pro
