Any Google Analytics user can answer how many users visited my site from Facebook or Google. Right? This post is going to highlight how it’s not so simple. Personal Aside: I fell in love with Google Analytics 10+ years ago. I realized I could answer simple questions quickly and still apply advanced features, and go […]| Charles Farina's Blog
Google Analytics has always supported conversions that are easily defined when a user views a certain page (www.charlesfarina.com/thank-you) or triggers a specific event (event action = video_play). What if you wanted more complex conversions such as: Content Examples Users who viewed your blog post AND watched over 5 minutes of the video within that post […]| Charles Farina's Blog
Filters have been one of the most requested features for Google Analytics 4 (GA4) properties. Google just started to roll out filter components and has other complementary features to improve your data quality. One of these new features is the new “Modify Events.” Modify events allows you to fix tagging issues by renaming or event […]| Charles Farina's Blog
Conversion tracking is one of the biggest updates Google Analytics 4 properties have compared to the Universal Analytics model. Gone are the days of thinking about destination URLs and defining the event category, event action, and event labels. Now we have a brand new model that incorporates automatic conversion tracking, reusable slots, and a new […]| Charles Farina's Blog
Google Analytics has long been one of the most widely used analytics platforms because of the number of powerful capabilities it provides. With Google Analytics 4 properties, Google Analytics is quickly rolling out numerous new features that have never been available before in the 15+ years since it was first released. With this post, we […]| Charles Farina's Blog
The California Consumer Privacy Act is a powerful piece of legislation, which is designed to help California residents get more transparency and control over their personal data. Recently, I came across an article about TransUnion, which is most widely known and associated as a credit reporting agency. This article from AdExchanger surprised me because in […]| Charles Farina's Blog
One of the first questions many users have as they are getting started with the new Google Analytics 4 properties in Google Analytics is if sampling still happens similar to how it does in the current version of Google Analytics. In addition to covering sampling in Google Analytics 4, I will also touch on cardinality […]| Charles Farina's Blog
I’ve been working on creating some Data Studio reports using the Enhanced E-Commerce reports for Google Analytics and was unable to find anything that closely replicated the funnels. I found some great posts from Michelle Kiss and Doug Hall that provided some innovative ways of approaching this, but what I could not find was a […]| Charles Farina's Blog
For Google Analytics to drive actionable insights your data has to be directionally accurate and clean. There are any number of resources available to help you audit or perform health checks on your Google Analytics data. However, most of these resources involve either agreeing to share your data with a third party tool (through the […]| Charles Farina's Blog