Today is the day – it’s really happening. Today, June 30, 2023, as the sun sets, we say goodbye to Universal Analytics. There may be a fe| Digital Debrief
For everyone who has complained that conversions are counted differently in GA4 than Goals were in Universal Analytics… GA4 has just released an update you| Digital Debrief
Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons.&| Digital Debrief
In March of this year, Google announced that Google Analytics Universal Analytics (aka GA3) will be deprecated in 2023. For clients using the free version| Digital Debrief
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of th| Digital Debrief
There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels, and works differently from what| Digital Debrief
Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16,| Digital Debrief
Are you setting up a GA4 property for the first time? Here are my top 10 must-haves for getting your new GA4 property up and running fast and with settings| Digital Debrief
Google Analytics 4 (aka GA4) is so different (looking & acting) that it can be really overwhelming to start digging in. So here are 5 quick tips to hel| Digital Debrief
Secondary dimensions in GA4 (and in Universal Analytics as well) are a critical tool to help you get more insight from your data. They allow you to break d| Digital Debrief