Underdog SEO: How to Beat Your Competition at Search
If you're going up against your biggest industry competitors in SEO, here's how to compete with them using the underdog SEO strategy.| Grow and Convert
If you're going up against your biggest industry competitors in SEO, here's how to compete with them using the underdog SEO strategy.| Grow and Convert
Finding keyword ideas for innovative products and services is tricky (but not impossible). We explain how to execute Pain Point SEO for new, modern solutions.| Grow and Convert
All of the articles Benji Hyam and Devesh Khanal have written about conversion rate optimization on Grow and Convert.| Grow and Convert
We share practical advice on how to drastically improve the conversion rates of your B2B SEO blog posts.| Grow and Convert
We built Wave Writer, an AI writing tool that actually understands your brand voice and creates tailored marketing content for your products, features, and value propositions.| Grow and Convert
We built Wave Writer, an AI writing tool that actually understands your brand voice and creates tailored marketing content for your products, features, and value propositions....| Grow and Convert
We explain why product-centric content on your site beats Reddit and PR for showing up in LLMs like ChatGPT and Perplexity.| Grow and Convert
Researching competitor keywords is a go-to SEO strategy — but finding the most valuable keywords to target is the key to seeing success here. Learn more.| Grow and Convert
We started Grow and Convert (G&C) as a content marketing agency to fix the problems we saw with traditional content and SEO strategies, namely, a massive overvaluing of traffic and undervaluing of conversion rate from content and organic traffic. The strategies we employ for clients have important differences compared to both traditional content agencies and […]| Grow and Convert
Learn what it takes (and how) to practically produce actual thought leadership content.| Grow and Convert
Forget typical trivialities like sentence length, grammar, and typos. How to write a good blog post is dependent on the Detail Principle, explained here.| Grow and Convert
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We share the strategy behind how we grew Cognitive FX through content marketing and outranked sites like WebMD, Healthline, and more.| Grow and Convert
Most companies try to outsource their blog writing to freelance writers. We explain why the 3 most commonly used methods don't make sense and what to do instead.| Grow and Convert
We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]| Grow and Convert
We cover a list of 7 content writing tips to help you improve your writing skills, from how to properly research a topic to how to edit your writing.| Grow and Convert
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Insights on how to understand the value of SEO, and a process to see if SEO is worth it for your business.| Grow and Convert
We uncover insights from our survey on how marketers are using AI for writing, its impact on speed, volume, content quality, and its potential going forward.| Grow and Convert
We share our exact step-by-step process to find and hire blog writers. Build teams of high quality blog writers in multiple industries. Steal our process.| Grow and Convert
You don't need previous domain expertise to write top-ranking BOFU articles if you follow this content creation process.| Grow and Convert
In this case study, we share how we scaled Circuit's SEO traffic from 920 to 14,577 in 6 months using pain point SEO and moving the blog to a subfolder.| Grow and Convert
While most people might think that engineering roles are the hardest to fill, I think marketing roles have become even harder to hire for. Here's why.| Grow and Convert
This article shares how we ask open-ended questions via surveys to learn about our customer base and derive growth ideas from them.| Grow and Convert
Here's the story of how conducting user research changed the growth path of a business I worked for. I share the questions I asked and the impact they had.| Grow and Convert
We’ve learned over the years that all content marketing goals can be boiled down to variations of the same two things: more traffic and more conversions.| Grow and Convert
We share how we used user research to unlock key information about our target audience. Learn your competitive advantage, motivations and information about your competition.| Grow and Convert
Your audience can smell the stench of your generic blog post ideas just from the title. Here's why you should use the specificity strategy.| Grow and Convert
How I grew organic traffic from 0-12,000 monthly organic visitors and brought in visitors that mapped to different stages in the sales funnel.| Grow and Convert
Most blog introductions sound like the start of a high school paper. Here, we dissect 2 example introductions on a topic and show what makes one better.| Grow and Convert
In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.| Grow and Convert
Our case study explains why updating even top-ranking content is worth it if conversions are low. We cover best practices and how to write for humans.| Grow and Convert
Learn the two key actions that, based on our experience, have the highest impact on improving blog conversion rates.| Grow and Convert
In this guide, we share our step-by-step process (with detailed examples) for creating a SEO content strategy that gives you the results you want.| Grow and Convert
Most articles about conversion content focus on “window dressing.” This post explains what actually converts.| Grow and Convert
Learn the 3 core elements of content marketing strategy, and our process for creating one that drives real business.| Grow and Convert
Most B2B content marketing strategies don't drive actual ROI. This strategy fixes that.| Grow and Convert
Most companies don't know where their leads are coming. Here we outline a simple way to solve this by using Google Analytics goals and a thank you page.| Grow and Convert
We deep-dive into the different types of jobs-to-be-done keywords, providing several examples that you can implement in your own content strategy.| Grow and Convert
Learn where to focus your efforts if you want to improve your SEO conversion rate.| Grow and Convert
Optimizing content for conversion is different than general CRO. Learn why and how to do it properly.| Grow and Convert
What kind of page should you produce to drive more rankings and conversions- a landing page or blog post? We answer the question with data.| Grow and Convert
In this post, we cover common mistakes we see writers make with product or sales copy that lowers the chances of converting visitors into customers.| Grow and Convert
Mini-volume keywords generate way more traffic and conversions than estimates predict and should be prioritized in your content marketing strategy.| Grow and Convert
We discuss why category keywords are you highest converting keywords and how to find them.| Grow and Convert
Positioning is how you want your product/service to be perceived in the market and messaging is what you actually communicate to your audience.| Grow and Convert
If you're creating mirage content, you're losing potential customers and likely not generating traffic, comments, or any excitement from your blog.| Grow and Convert
Without content-customer fit, your content marketing operation isn’t going to “work”, which we define as driving useful leads or sales for your business.| Grow and Convert
We case study how we grew traffic from 0 to 32,977 unique visitors in 5 months using only content promotion via communities.| Grow and Convert
We share 5 content frameworks that we've seen drive tons of conversions from pain point SEO. Learn why we don't go after high volume keywords and what we do instead.| Grow and Convert
Here are some of the tactics we use to identify the content ideas that will drive leads and customers.| Grow and Convert
In this case study, we show you real data from our client engagements and cover how long it takes to see results from content marketing.| Grow and Convert
We explain the shift in thinking and SaaS content strategy for Leadfeeder that resulted in us scaling new signups directly from content to over 200/month.| Grow and Convert
The typical approach to B2C content marketing produces lackluster content, focuses exclusively on traffic and doesn't drive sales. Here's how to fix it.| Grow and Convert
Learn why targeting one keyword per page maximizes SEO results, backed by real client data and 6+ years of ranking experience.| Grow and Convert
Devesh Khanal is a Co-Founder of Grow and Convert and Wordable.io, and also is the Founder of the CRO agency GrowthRock.| Grow and Convert
An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms.In this guide, we break it down into four parts, discuss different approaches marketer...| Grow and Convert
Learn our agency's exact SEO content writing process that we've used to rank hundreds of keywords in the top 3 positions.| Grow and Convert
Most blog readers don't convert on their first visit, so we've utilized GA in specific ways to measure lead generation and conversion rates from content.| Grow and Convert
We started PPC services at Grow and Convert after seeing thousands of dollars of wasted spend in our client’s Google Ads accounts.| Grow and Convert
Many marketers blindly promote lead nurturing as a conversion strategy. Instead, we use data and to compare it with direct conversions.| Grow and Convert
We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content ...| Grow and Convert
Learn how to create an SEO keyword strategy that prioritizes keywords based on buying intent to drive conversions.| Grow and Convert
This post is a comprehensive, data driven analysis answering how long it takes for content marketing to work using real results from a variety of clients.| Grow and Convert
Our top content marketing articles on content strategy, promotion, hiring marketers, hiring writers, conversion rate optimization, blog analytics, and more.| Grow and Convert
In this case study we share how we identified the gap in content marketing agencies, how we came up with our service offering, pricing, and positioning.| Grow and Convert
We discuss how we use our Pain Point SEO strategy, among other things, to fix common mistakes in paid search advertising.| Grow and Convert
Our post analyzes the conversion rates of 95 posts, across several clients, to determine average SEO conversion rates for different keyword types. Read more.| Grow and Convert
We share how we scaled blog conversions by focusing on bottom of funnel content first, then moving up the funnel (for our client Geekbot).| Grow and Convert
Get a content marketing writing or strategy job with Grow and Convert. Learn to become a top content marketer and work remote from anywhere.| Grow and Convert
Latest articles on Grow and Convert blog.| Grow and Convert
A step-by-step tutorial of how to set up GA4 conversion events and reports to track them.| Grow and Convert
Learn the best channels to use for a bottom of the funnel marketing strategy, how we use them, and how to measure their success.| Grow and Convert
In this guide, we go in-depth into how we do SERP analysis with specific examples.| Grow and Convert
We share our framework for crafting disruption stories that effectively convey your brand’s value propositions, generating leads and driving engagement.| Grow and Convert
In this post, we share how to increase organic leads and back up our method with real data and examples.| Grow and Convert
Learn 4 key things that separate the best B2B content marketing agencies from the rest and compare 11 options.| Grow and Convert
In-depth advice on outsourcing content creation based on our experiences testing hundreds of writers.| Grow and Convert
Everything you need to know about how to convert blog traffic into customers using CTAs. We cover placements, average conversion rates, and best practices.| Grow and Convert
Most SaaS content strategies don't drive product signups. This article explains how to build a content strategy that drives trials and customers.| Grow and Convert
Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It).| Grow and Convert
Explore the ten best content marketing agencies and learn how to evaluate them before hiring one.| Grow and Convert
Learn why the typical content creation process produces lackluster content and how to fix it.| Grow and Convert
This article is a guide to producing thought leadership content that differentiates your business from the competition.| Grow and Convert
Learn why companies often fail to outrank their competition on Google (and how to fix this even with a low domain rating).| Grow and Convert
Our post explains how to rank for long-tail keywords and why you need to create dedicated content to hit the first page of search results.| Grow and Convert
We produce content that helps you rank for their highest value keywords and generate new customers.| Grow and Convert
All of the articles Benji Hyam and Devesh Khanal have written about content marketing on Grow and Convert.| Grow and Convert
This post shares conversion rate data and unique approaches for competitor comparison landing pages.| Grow and Convert
An in-depth guide to bottom of funnel keywords based on hundreds of blog posts.| Grow and Convert
There is no arbitrary rule for how often you should update website content — this is determined on a page-by-page basis by monitoring rankings. Learn more.| Grow and Convert
Grow and Convert's course and community aimed at helping marketers improve their skills around content marketing, writing, and acquisition.| Grow and Convert
