Are you worried customers abandon your site because of a frustrating CAPTCHA tool? We have compiled 5 alternatives to CAPTCHA that we wanted to share.| Experience UX
2025 has been quite a research (rather than testing) heavy year so far for Experience UX. Much of this has been helping clients to better understand their customers as users, with the objective often focused on User Personas. But as I write the word Persona, I want to write the word Profile. User Personas or... The post User Personas or User Profiles? Using them well is all that matters. appeared first on Experience UX.| Experience UX
“Sticks and stones may break my bones but words will never hurt me” But of course they do. And they also hurt our work. The words we choose to use can be the difference between understanding and confusion. Take ‘User Research’, for example: For me, User Research is a single term I can use to... The post The trouble with ‘User Research’ appeared first on Experience UX.| Experience UX
A website navigation is there to help a user to find their way to the content they need or want. However, this feature that is meant to play the role of map and compass, often creates confusion and frustration. This can occasionally be due to the design of the navigation feature itself, but more often... The post Website navigation is often a hindrance to user experience appeared first on Experience UX.| Experience UX
In the world of usability testing, one tool that has become essential is the tech checks - ensuring participants are ready ahead of research.| Experience UX
User research and usability testing cover much ground, but a common aspect that I refer to is the value of understanding the “why” behind the “what.” But what does this mean? Simply put, website analytics help owners to grasp what is happening on their site, but rarely do they understand why. This is where moderated... The post From data to insight – bridging the gap with user research appeared first on Experience UX.| Experience UX
Every day, research can be fraught with challenges; from logistical considerations to technical melt-downs. Added to that is the pressure. Many researchers struggle with the live uncertainty when working with a participant, with a client team watching, and a flexible test script. As an experienced researcher I like to think I can mitigate most risks,... The post Three important phrases for effective user research appeared first on Experience UX.| Experience UX
For UX Researchers, Zoom has become an indispensable tool for conducting moderated user research online. Its convenience has allowed us to observe respondents from the comfort of their homes, enabling a deeper understanding of their behaviours and preferences as well as reaching users around the country, broadening the scope of potential users we can gain... The post Remote research tech challenges, and what to do appeared first on Experience UX.| Experience UX
When we talk about usability testing and user research at Experience UX, we are referring to qualitative and moderated user research. Qualitative because we focus on small numbers of people in a study. Moderated because we sit with our respondents throughout each research session. Unlike traditional market research, which often relies on large sample sizes,... The post A moderated approach to user research appeared first on Experience UX.| Experience UX
Many people, who are new to usability testing, struggle with the idea of only testing with five, ten, or even fifteen people. It doesn’t seem like there’s enough people to be able to make some decisions on. But this is where usability testing and user research is different to regular research. And the key part... The post How many respondents do we need? appeared first on Experience UX.| Experience UX
Website navigation provides the map and compass for people using a website, but often they create confusion and frustration.| Experience UX
The "Convenient Customer", is the unintentional distortion of user personas to align more closely with your organisation or project goals.| Experience UX
Whatever the context, the underlying intention of User Personas (or Profiles) is to help organisations align to their customers.| Experience UX
Understanding user needs and behaviours is the primary goal of user research and usability testing, guiding the creation of intuitive and effective digital products. With the rapid advancement of Artificial Intelligence (AI), we ask, how has AI fundamentally changed our process? AI to replace the human being? AI hasn’t, and will never, supplant the core... The post AI & User Research: The human element appeared first on Experience UX.| Experience UX