We don't just optimise for search engines. We optimise for business growth.
At SALT, we help companies turn search visibility into a strategic revenue channel - not just traffic.| salt.agency
At SALT, we help companies turn search visibility into a strategic revenue channel - not just traffic.| salt.agency
The way people discover and buy products online is shifting. Until now, SEO has been about connecting human searchers with websites through keyword targeting, structured data and user experience. With the rise of AI agents, discovery and transactions are no longer limited to search engines or traditional eCommerce funnels. Agents such as ChatGPT can now […] The post Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs appeared first on SALT.agency®.| SALT.agency®
For years, technical SEO has focused on making websites understandable to search engine crawlers. The landscape has shifted. Large Language Models (LLMs) such as ChatGPT, Gemini, Claude and Perplexity now play a growing role in how users discover and consume information. This means technical SEO is no longer only about ranking in Google. It is […] The post Technical SEO for AI Search appeared first on SALT.agency®.| SALT.agency®
AI has transformed how people discover brands and make purchasing decisions. How your business adapts (or not) to this massive shift will largely depend on whether the C-suite views it as a temporary fad to be ignored, a disruption to be weathered, or an opportunity to be seized. Executive teams might like to talk about […] The post Winning Executive Buy-in for AI Search appeared first on SALT.agency®.| SALT.agency®
There’s enough boring content out there. How can you ensure your own content has a better chance of holding audience attention right to the end?| SALT.agency®
There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode. Some suggest that having certain Schema types in place could increase the chances of being cited. To test this theory, we analysed 107,352 websites that appeared as citations in AI Mode to see whether […] The post Does schema help you surface more in Google’s AI Mode? appeared first on SALT.agency®.| SALT.agency®
Crawl frequency refers to how often a website is visited by a web crawler like Googlebot.Its purpose is to visit websites, crawl them for new and updated| SALT.agency®
The biggest referrer to your content might never show up in your Analytics platform. Let that sink in for a minute. It’s a problem for businesses who need| SALT.agency®
Looking for a search engine optimisation agency, but don't want to speak to yet another SEO company salesman? Well done, you've found us!| SALT.agency®
Search engines have become increasingly capable of handling JavaScript-rendered websites, but there is still a gap between how users experience Single Page| SALT.agency®
Working out how to optimize your content for LLMs? Learn how SEOs use content chunking to their advantage in the future of search and content structure.| SALT.agency®
It’s been nearly a month since Google began rolling out AI Mode in the US., In typical Google fashion, a mix of curious screenshots has surfaced ranging from misinformation to completely random responses. I’ve been focused on compiling and analysing as much data as possible from r early observations, aiming to understand the output and […] The post Early testing of Google’s AI Mode appeared first on SALT.agency®.| SALT.agency®
The way travellers connect with travel brands is changing fast. The travel sector has faced disruption from Google for a number of years. Special SERP| SALT.agency®
It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google's need to hold a completely separate event for all of its Android news, I| SALT.agency®
Google may still reign over traditional search, but artificial intelligence (AI) is quickly emerging as a formidable challenger. AI-powered search delivers| SALT.agency®
Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent| SALT.agency®
We can help you maximise the potential reach of your website in organic search through technical excellence.| SALT.agency®
The growth framework focuses on understanding a site’s commercial structure, where full transparency of both strengths and weaknesses are attained at a| SALT.agency®
Need to get in touch with SALT.agency? Click here to find out our contact email address and telephone numbers.| SALT.agency®
This article has been co-written by Dan Taylor and Alireza Esmikhani.| SALT.agency®
Imitation is the ultimate form of flattery — unfortunately, not properly crediting inspiration could land you in hot water. Find out how to site and quote.| SALT.agency®
