The biggest referrer to your content might never show up in your Analytics platform. Let that sink in for a minute. It’s a problem for businesses who need| SALT.agency®
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Working out how to optimize your content for LLMs? Learn how SEOs use content chunking to their advantage in the future of search and content structure.| SALT.agency®
Google's 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it's official: we're now in the Gemini Era.| SALT.agency®
Catch up with all the latest industry news from the consultants at SALT.agency, and discover what we're talking about.| SALT.agency®
It’s been nearly a month since Google began rolling out AI Mode in the US., In typical Google fashion, a mix of curious screenshots has surfaced ranging from misinformation to completely random responses. I’ve been focused on compiling and analysing as much data as possible from r early observations, aiming to understand the output and […] The post Early testing of Google’s AI Mode appeared first on SALT.agency®.| SALT.agency®
In Google Analytics 4 (GA4), key events refer to specific user actions that closely align with business objectives. These may include conversions, form submissions, or engagement actions, such as playing a video or expanding a text box. Labelling certain events as “key,” better models conversions and generates insights that support meaningful decisions. Accurate event tracking […] The post How to avoid key event bloat in GA4 appeared first on SALT.agency®.| SALT.agency®
The travel industry is undergoing a dramatic shift with the rise of Large Language Models (LLMs) and generative AI. These technologies are transforming how travellers research, book, and experience trips, making it essential for businesses to adapt. From personalised recommendations to AI-powered travel search, understanding how to optimise for these systems can give your travel […] The post Optimising travel brands for LLM and AI platform visibility appeared first on SALT.agency®.| SALT.agency®
SEO is not an exact science, and neither is SEO forecasting. It is a complex task that you can approach from various angles and encompasses a range of factors.| SALT.agency®
Direct and organic traffic are two of the most frequently discussed sources when analyzing website visits. Their definitions are well established: Direct traffic: Visitors who land on a website by typing the URL directly into their browser or using a saved bookmark. Organic traffic: Visitors who arrive via a search engine after clicking a non-paid […] The post Direct vs Organic Traffic Explained appeared first on SALT.agency®.| SALT.agency®
Google’s reported move to bring the Discover feed to desktop signals more than a routine feature rollout — it marks a notable shift in how people encounter content online. This expansion reflects Google’s transition from being a pure search tool to a personalised content hub, and the ripple effects will touch publishers, marketers, and users […] The post How Google Discover’s desktop rollout could benefit publishers and content creators appeared first on SALT.agency®.| SALT.agency®
The way travellers connect with travel brands is changing fast. The travel sector has faced disruption from Google for a number of years. Special SERP features such as the Flights and Hotels modals, and more recently AI Overviews, have created upheaval for travel SEOs. When coupled with increased adoption of other LLMs and AI platforms, […] The post How AI Mode may affect Travel companies appeared first on SALT.agency®.| SALT.agency®
It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google's need to hold a completely separate event for all of its Android news, I| SALT.agency®
Google may still reign over traditional search, but artificial intelligence (AI) is quickly emerging as a formidable challenger. AI-powered search delivers| SALT.agency®
SALT, a leading SEO agency, is proud to announce that its campaign for Swaledale Butchers won silver at the European Search Awards in the Best Use of Search| SALT.agency®
Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent| SALT.agency®
As new US tariffs come into play, many businesses are bracing for the ripple effects across supply chains, product pricing, and consumer behavior.| SALT.agency®
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The growth framework focuses on understanding a site’s commercial structure, where full transparency of both strengths and weaknesses are attained at a| SALT.agency®
Need to get in touch with SALT.agency? Click here to find out our contact email address and telephone numbers.| SALT.agency®
This article has been co-written by Dan Taylor and Alireza Esmikhani.| SALT.agency®
Imitation is the ultimate form of flattery — unfortunately, not properly crediting inspiration could land you in hot water. Find out how to site and quote.| SALT.agency®
