Hotel Trends for Q2 are now available. You can find Q1 trends here. This data is powered by Bookassist Intelligence. Retrieve trends, insights, and data from key markets in Europe, including direct revenue, part of ad campaign performance, ROI achieved across the European market, and more for Spain, Ireland, Germany, Austria, Poland, Czech Republic, France, […] The post Hotel Trends in Europe Q2 2024 appeared first on Bookassist.| Bookassist
Booking.com is now a gatekeeper In a significant development for the hotel industry and online booking landscape, this week the European Commission has officially designated Booking.com as a gatekeeper under the Digital Markets Act (DMA). This decision is expected to have far-reaching implications for the company’s business practices and therefore the hotel industry and the […] The post Booking.com designated a DMA Gatekeeper appeared first on Bookassist.| Bookassist
Google Analytics 4 is the new tool to track and analyse your data. On July 1, 2023 new data will be available only on Google Analytics 4 (GA4). The post Google Analytics 4 appeared first on Bookassist.| Bookassist
Working with groups can be complex and so we’ve created a new multi property report on Bookassist Intelligence - just for hotel groups. The post Group reporting just got a whole lot easier! appeared first on Bookassist.| Bookassist
The historical 4 star Hotel Forum in Rome has increased direct booking revenue by 300% The post Direct revenue increases by 300% at Hotel Forum appeared first on Bookassist.| Bookassist
Ashford Castle also scooped Ireland's guest experience award and was voted overall supreme winner at this year's Gold Medal Awards.| Bookassist
Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast.| Bookassist
The best partners and players on the Italian hospitality scene will be present at 'Hotel Digital Brunch'.| Bookassist
Based on our international experience across Bookassist we know that direct guest acquisition via hotel websites must be at the core of any hotel’s strategy, not just an afterthought. But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets. It's a great opportunity for Polish hotels.| Bookassist
We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A member of HOTREC since 2015, the chamber represents and advocates for hotels and industry providers across Poland. Polish hotels that are IGHP members can now access the extensive expertise that Bookassist brings to help them […]| Bookassist