Are clickbait headlines really bad? Discover how to make them work for you without annoying your audience!| Search Engine Journal
I love Twitter for putting me into contact with really outstanding people (well, since I don't have time for conferences, Twitter is my major source of| Search Engine Journal
Discover features coming to Google Analytics 4 in 2024 for first-party data, enhanced conversions, and durable ad performance measurement.| Search Engine Journal
Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility.| Search Engine Journal
Wix's new AI assistant enables users to improve SEO, stay focused on high-impact tasks, and make better use of built-in tools.| Search Engine Journal
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.| Search Engine Journal
The quality of your images can impact your products' visibility on Amazon. Follow these 11 image optimization tips for better Amazon rankings and sales.| Search Engine Journal
Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types.| Search Engine Journal
Google updates Search Quality Evaluator Guidelines with details and examples to identify untrustworthy websites.| Search Engine Journal
Google's John Mueller explained how Search Console handles sitemap uploads and said there's no guarantees about URL crawling timeline The post Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls appeared first on Search Engine Journal.| Search Engine Journal
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content. The post LinkedIn Study: Professionals Trust Their Networks Over AI & Search appeared first on Search Engine Journal.| Search Engine Journal
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads. The post Google Brings Loyalty Offerings To Merchant Retailers appeared first on Search Engine Journal.| Search Engine Journal
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP appeared first on Search Engine Journal.| Search Engine Journal
Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it. The post Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously appeared first on Search Engine Journal.| Search Engine Journal
Many see Perplexity's Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences. The post Perplexity’s Discover Pages Offer A Surprising SEO Insight appeared first on Search Engine Journal.| Search Engine Journal
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. The post Google Wants To Show More Links In AI Mode appeared first on Search Engine Journal.| Search Engine Journal
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The post Google Rolls Out August Spam Update Targeting Search Quality appeared first on Search Engine Journal.| Search Engine Journal
Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively. The post Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics appeared first on Search Engine Journal.| Search Engine Journal
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions. The post Perplexity Launches Comet Plus, Shares Revenue With Publishers appeared first on Search Engine Journal.| Search Engine Journal
Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics. The post ChatGPT Vs. Google At Every Stage Of The User Journey appeared first on Search Engine Journal.| Search Engine Journal
The cultural and emotional dynamics shaping how consumers trust AI marketing, and the strategies brands can use to earn it. The post Consumer Trust And Perception Of AI In Marketing appeared first on Search Engine Journal.| Search Engine Journal
Vulnerability in Perplexity's Comet AI browser enables attackers to access open browser tabs and gain access to sensitive data The post Perplexity Comet Browser Vulnerable To Prompt Injection Exploit appeared first on Search Engine Journal.| Search Engine Journal
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals. The post The 5-Step Process To Setting Crystal Clear PPC Goals appeared first on Search Engine Journal.| Search Engine Journal
Learn how AI is transforming B2B go-to-market strategies into scalable, intelligent systems that drive revenue, enable cross-team alignment, and adapt to buyer behavior. The post How To Leverage AI To Modernize B2B Go-To-Market appeared first on Search Engine Journal.| Search Engine Journal
A Cloudflare-backed non-profit is offering free domain names to help support a free and open Internet The post Non-Profit Organization Announces Free Domain Names appeared first on Search Engine Journal.| Search Engine Journal
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Competitor Campaigns In Paid Search appeared first on Search Engine Journal.| Search Engine Journal
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. The post Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) appeared first on Search Engine Journal.| Search Engine Journal
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. The post Google Confirms New Google Verified Badge for Local Services Ads appeared first on Search Engine Journal.| Search Engine Journal
Learning how to balance semantic density and semantic overlap is essential for machine retrieval and for readers| Search Engine Journal
Exploring the dark side of SEO: Learn about black hat techniques and the shortcuts some practitioners take to outsmart Google.| Search Engine Journal
Google will use rel=nofollow, sponsored, and ugc as hints about which links to consider or exclude for ranking. Here’s what the changes mean for you.| Search Engine Journal
Learn how to calculate the short-term and long-term ROI of your link building campaigns, as well as what tools and metrics to use.| Search Engine Journal
Discover how to become an independent SEO consultant. Get insights from a seasoned professional and achieve success in the world of SEO.| Search Engine Journal
Olga Zarr is an SEO consultant at SEOSLY. Olga Zarr is a technical SEO specialist and an SEO auditor with…| Search Engine Journal
Do you know how search engines work? Find out how Google discovers, indexes, and ranks web pages in this book for SEO pros and search users.| Search Engine Journal
Learn from four SEO experts about what impact user-facing AI features could have on SEO and how you can be prepared.| Search Engine Journal
Delve into the intricacies of Google SGE and the potential of AI in SEO. Uncover limitations and benefits of models like GPT, Bard, and Bing AI for content creation.| Search Engine Journal
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.| Search Engine Journal
Are you new to citations management? Citations are a key ranking factor for local search. Learn the ins and outs of how to manage and optimize citations.| Search Engine Journal
Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller.| Search Engine Journal
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.| Search Engine Journal
AI chatbots are reshaping SEO. Should you worry or adapt? This analysis unpacks their impact on search and what it means for your strategy.| Search Engine Journal
SEO pros play a crucial role in the overlap between SEO and accessibility. Here's how we can make a positive impact on accessibility through our work.| Search Engine Journal
Here's what you really need to know about dwell time, how search engines use it, how it impacts rankings, and how to influence it.| Search Engine Journal
Unlock the power of SEO without breaking the bank. Explore the best free tools to optimize your website for search engines.| Search Engine Journal
Most of us know that while the search engines no longer consider the meta description in their ranking factors, this element of your page is still| Search Engine Journal
Google's Martin Splitt tweeted that meta descriptions offer Google a summary of what's important about a web page.| Search Engine Journal
Google ignore certain kinds of links that do not represent a true recommendation. Avoid wasting your resources on these 18 common link building tactics.| Search Engine Journal
What’s the difference between natural, quality, good, and bad links? This post walks you through everything you need to know.| Search Engine Journal
What makes a link relevant? Consider these three tips as a framework for thinking about what it truly means when we talk about quality links.| Search Engine Journal
Penguin is now running in real-time as a part of Google’s core algorithm. The update goes into effect today in all languages.| Search Engine Journal
Google's website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile.| Search Engine Journal
Blog comments, ratings and reviews, tagged social posts... do they really impact your site's search rankings? Here's what you need to know.| Search Engine Journal
Local SEO content helps your business get discovered by customers. Learn how to create effective local content.| Search Engine Journal
How can you get a knowledge panel result for yourself, a client, or another person? Learn how to show Google the Entity Home and more here.| Search Engine Journal
Don't let your suspended Google Business Profile listing cause worry for your business. Find out why and how to get it reinstated.| Search Engine Journal
Learn how to manage Google reviews for Business Profiles, how reviews impact local rankings, how to respond to bad reviews, and more.| Search Engine Journal
Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help.| Search Engine Journal
Let's get you up and running with this easy-to-follow beginners guide for setting up Google Analytics 4 using Google Tag Manager.| Search Engine Journal
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.| Search Engine Journal
Analytics experts including former Googler Krista Seiden answer your burning GA4 questions. Why is this happening? What do I need to do now?| Search Engine Journal
A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.| Search Engine Journal
ChatGPT can be a useful assistant to support everyday work tasks. Here, we list examples of how to use ChatGPT for SEO and digital marketing| Search Engine Journal
Reports are a key part of the SEO communication toolbox. Learn how to select the right metrics for your reports and use them well.| Search Engine Journal
You’ll find a range of tool comparisons and tips on what to look for in your software services within the second edition of our Agency SEO Tools Guide.| Search Engine Journal
How to do internal linking for SEO in a way that complements Google's semantic understanding of content| Search Engine Journal
Semantic keyword clustering can take your keyword research to the next level. Here's a Python script to help you do just that.| Search Engine Journal
Improve your PPC marketing program with these 10 best practices. Enhance performance, keep up with trends, and adjust your strategy for success.| Search Engine Journal
Keyword mapping is the process of assigning a keyword to each page. Pages and keywords are also arranged in groups of keyword clusters.| Search Engine Journal
Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.| Search Engine Journal
Did you know that proper site taxonomy structure is important for good SEO? Learn about how to work with site taxonomy in our latest guide.| Search Engine Journal
Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.| Search Engine Journal
A company founder shared how Google deindexed their site because of programmatic SEO, and what they did to recover from the mistake.| Search Engine Journal
Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.| Search Engine Journal
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.| Search Engine Journal
New data offers explanation why March 2019 Core Update feels like a rollback.| Search Engine Journal
Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes| Search Engine Journal
Discover median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter in the 2023 Social Media Benchmarks Report.| Search Engine Journal
A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings.| Search Engine Journal
YouTube upgrades Dream Screen with Google's Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips.| Search Engine Journal
Study finds AI web crawlers are gaining ground on traditional search engines, reshaping how websites need to optimize their content.| Search Engine Journal
How does Google Search use synonyms? Is it all automated, or humans help Google understand which words are related? Here's the answer.| Search Engine Journal
Google is updating mobile search in the US with the ability to continuously scroll as more results automatically load.| Search Engine Journal
Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer.| Search Engine Journal
Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.| Search Engine Journal
Learn about Largest Contentful Paint – what it is, how it's measured, and how to optimize for it to improve your Core Web Vitals score.| Search Engine Journal
Discover Google's new Core Web Vital metric and what a good INP score means, and how it can improve your overall SEO performance.| Search Engine Journal
Improve user experience and SEO rankings by optimizing for Cumulative Layout Shift (CLS). Learn how to minimize CLS issues and create a seamless web browsing experience.| Search Engine Journal
In-depth exploration and explanation of LCP, INP, and CLS. Google’s insights into how Core Web Vitals work.| Search Engine Journal
Your 404 page should show off your brand’s creativity and personality – while also helping users. Here are 40 awesome examples of 404 pages to inspire you.| Search Engine Journal
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.| Search Engine Journal
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.| Search Engine Journal
A recent message from Google's co-founder suggests that vibe coding may soon influence algorithm development, affecting SEO| Search Engine Journal
Google has released a new report illustrating the latest industry benchmarks for mobile page speed. How does your site stack up?| Search Engine Journal
DeepSeek is facing a potential ban from app stores in Germany due to illegal transfers of user data to China.| Search Engine Journal
Effective faceted navigation can support SEO – if implemented correctly. Learn how to avoid index bloat, crawl issues, and ranking setbacks.| Search Engine Journal
Looking for web directories to list your website? Learn about 20 directories that still attract traffic and offer value to websites and businesses.| Search Engine Journal
Google's extensive March 2024 Core Update tackles low-quality content and introduces new spam policies targeting manipulative practices.| Search Engine Journal
Anatomy of a Search Engine Crawler When you go to a search engine and perform a search many people don't understand how those results end up there. Some| Search Engine Journal
A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.| Search Engine Journal