White Paper Writing Archives - That White Paper Guy
White Paper Writing| That White Paper Guy
That White Paper Guy is award-winning B2B white paper writer Gordon Graham. Get white paper writing, planning and marketing tips, tactics, best practices.| That White Paper Guy
Quick tip: How to turn off CoPilot in Word How to: In a problem/solution, cover what people already tried Slick or ick? Opinion from our design critique winner February book winner: Across two cultures with Rachel Lambert Read in 11 minutes. Listen in 17.5 minutes: Quick tip: How to turn off Copilot in Word 2-minute… The post White Paper World 56: March 12, 2025 appeared first on That White Paper Guy.| That White Paper Guy
Marketer or writer, you need to get text out of your mind and onto your screen every day. Most people do that by typing. If you’re fast, you might get 60 words a minute. But you can talk at something like 150 words a minute: 2.5 times that fast. That’s why I love dictation software:… The post Tips on using dictation software to write appeared first on That White Paper Guy.| That White Paper Guy
You haven’t said this, but you may be thinking it. “Why all this stuff on AI? I thought this site was supposed to be about white papers?” You’re right. It is. So please allow me to explain. I’ve written about software my entire career. In the 1980s I played with Eliza—the program that simulates a… The post Why are you always going on about AI? appeared first on That White Paper Guy.| That White Paper Guy
Quick tip: To create a strong white paper, take a position! This just in: AI stole my book, again Inside That White Paper Studio: The blueprint revealed Moving to Substack to support The Studio Quick tip: To create a strong white paper, take a position! 2-minute read. Great gobs of muck are piling up everywhere… The post White Paper World 58: April 10, 2025 appeared first on That White Paper Guy.| That White Paper Guy
Quick tip: Get to know your designer This just in: Help deciding when to use AI What I’m reading: Sh@dy Charac†ers by Ke!th H*uston Coming soon: That White Paper Studio™ Read in 9 minutes. Listen in 15:45 minutes: Quick tip: Get to know your designer 3-minute read. When you’re working with a designer, do… The post White Paper World 57: March 26, 2025 appeared first on That White Paper Guy.| That White Paper Guy
When you’re working with a designer, do you just “throw your text over the wall?” Do you ever talk to the designer? If not, how can you expect them to figure out what you want to see? Every time I’ve taken a few minutes to talk to the designer, things have gone well. But the… The post Quick tip: Get to know your designer appeared first on That White Paper Guy.| That White Paper Guy
I’ve spent 25 years writing 325+ white papers. Now I’m building an online home for B2B writers who want to do their best work. A place filled with tools, events, and support to help writers at every level save time and deliver great results. Whether you’re a seasoned pro with a dozen white papers under… The post Coming soon: The Studio that makes white papers easier appeared first on That White Paper Guy.| That White Paper Guy
What is a table? We all know a table when we see it. but how would you define it? I’d say a table is a set of data organized by vertical columns and horizontal rows. When to use a table How to write an effective table Some sample tables done in Word P.S.…| That White Paper Guy
If you ask B2B salespeople, many will say their toughest competitor is not another company. It’s the prospect not doing anything. They doesn’t make any decision They don’t take your solution to their boss They dither, delay, make excuses, or stop responding And your salesperson’s best efforts lead to nothing. That’s why your white paper…| That White Paper Guy
Using styles in Word can save writers time, make us look more professional, and help our reviewers and designers do their jobs better.| That White Paper Guy
Don't let poor design ruin your white paper. Use this checklist of 20 design tips to make your white paper readable, professional, and scannable.| That White Paper Guy
This quick-start guide to writing a white paper explains all the basics, and offers many tips and resources to help you avoid common pitfalls.| That White Paper Guy
Many writers just "throw their text over the wall" and let the designer try to figure out what they want. This can lead to awful results. Here are five easy steps to do better.| That White Paper Guy
A new survey shows most UK executives think big consulting firms are useless. B2B writers can't assume that every white paper writer has a lot of respect for these firms.| That White Paper Guy
Bullets make a list easier to scan. But are your bulleted lists as sharp as they could be?Here are four tips to help make every bullet count.| That White Paper Guy
Sometimes you need one white paper to speak to multiple audiences. Here are 6 tips how to do that.| That White Paper Guy
A quick roundup of six easy ways to get better results from ChatGPT.| That White Paper Guy
Just finished a white paper? Now tell the world about it. Use our checklist of 18 must-do promotions for any white paper.| That White Paper Guy
Here’s where you can find podcasts from That White Paper Guy This free audio newsletter helps B2B writers and marketers get better results from your white papers. To make sure you don’t miss a single issue, visit: www.thatwhitepaperguy.com/subscribe Issue 49: October 10, 2024 Coming soon! Issue 48: September 27, 2024 Quick tip: Think outside…| That White Paper Guy
I was recently invited to guest on a podcast for entrepreneurs. 1.5 minute read And I almost agreed… until I saw their Terms & Conditions. They asked to own and make unrestricted use of my voice and likeness, real or edited, for all time, in any medium, for no money. Check out this clause in…| That White Paper Guy
All marketers should go mobile-first, right? For long-form content like white papers? I don't think so. And here's why not.| That White Paper Guy
Make your next white paper a smash hit, with this free special report.| That White Paper Guy
A good topic can make the difference between a white paper that works well, and one that falls flat. Read on for tips on choosing a good white paper topic.| That White Paper Guy
A white paper needs an idea that's not too big, not too small. Just like Goldilocks, you need an idea that's just the right size. Here's how to find one.| That White Paper Guy
The tendency to add IZE to nouns has been going on for centuries. But writers should really avoid it, and use IZE words sparingly. Guest post by Bob Bly.| That White Paper Guy
And when it isn’t, do less of it. That’s a pretty good rule of thumb for how to promote your white papers. People often ask me, “How do I get anyone to notice my white paper?” Well, you have to promote it. Here’s my checklist of the 18 must-do promotions. Beyond those, you can start…| That White Paper Guy
Quick tip: When a promotion works, do more of it | This just in: Don't tell us you're honest | I told you so: B2B prospects are distracted | Book Giveaway Extended| That White Paper Guy
That’s a great question. Here’s my answer, some lively comments, and some updated comments I posted after musing on this some more. I was fortunate to learn my craft writing for traditional magazines. From 1985 to today, I wrote close to 1,000 magazine articles, mainly about technology, for everyone from accountants to woodworkers. One thing…| That White Paper Guy
Why your executive summary should be like Mini-Me: a pint-sized version of the full-sized original.| That White Paper Guy
Quick tip: Make your exec summary a Mini-Me | This just in: AI took their jobs. Now they get paid to make it sound human | What I'm Reading: The Three-Body Problem | June Book Giveaway| That White Paper Guy
Quick tip: Use AI for tech support | Big idea: How to de-position the competition [case studies] | Just for fun: All the papers of the rainbow| That White Paper Guy
Many white papers try to attack the competition. But how? Here are four steps on how to de-position any competitor, with case studies and quick tips.| That White Paper Guy
I've worked on 321 white papers for clients all over the world. Get my help to avoid common pitfalls and publish a white paper that gets results.| That White Paper Guy
Quick tip: Shun the "tions" | Still relevant: My 2014 interview in Huffington Post [with samples] | Still irrelevant: some poor advice | April Book Giveaway| That White Paper Guy
You can add "tion" to any verb to turn it into a noun. But in my book, that's the wrong way to go. Here's what to do instead.| That White Paper Guy
Guest tip: Excise the IZEs | Netline 2024 report on B2B Content | April Book Giveaway extended| That White Paper Guy
This list of recommended books on copywriting, content marketing, and B2B marketing will serve as a quick reference and offer some inspiration.| That White Paper Guy
Quick tip: Build your own list of experts | This just in: AI is enshittifying the web! | Another book winner from the AI survey | Don't miss checklist: 12 ways to humanize your content| That White Paper Guy
