Who knew… a photo sharing social app would turn into an e-commerce website’s best friend. Over the years, Instagram has evolved into one of the most powerful social media channels and most importantly for brands, one of the most impactful marketing and advertising median. ...| ivvi
When influencer marketing first started out, it’s was viewed as a type of gorilla marketing tactic. It came with a sort of anything goes “strategic’ mentality. Because it was a newer tactic in the overall marketing mix, brands that jumped on the influencer bandwagon early...| ivvi
How people shop for products is continuously changing. From brick and mortar shops to online-only retailers, the landscape of how to research, find and consume products we love is becoming profoundly impacted by influencer marketing and influencers themselves. YouTubers creating shopping haul videos and Instagramers...| ivvi
First off, some of you may be wondering, what is a micro-influencer? Unlike how celebrities or traditional (macro-influencers) use social media, micro-influencers are typically those who specialize in a certain vertical of content creation or even industry and share social media posts about these core...| ivvi
As new influencer marketing technologies continue to appear, as brands (small and large) shift marketing budgets, there’s still an ROI elephant in the online chat room. Yes, influencer marketing done right can push sales (by the millions), but outside the dollar signs, it’s important for...| ivvi
We’re so excited and we just can’t hide it – We’re teaming up with VidCon Connect, a multi-genre online video conference, for its Canadian debut in Toronto. The VidCon event is for those who create online video and for those who love to watch online...| ivvi
Women lead, women empowered, and women related content is a much more than an internet movement. Recently, we’ve seen a push for gender equality that’s taking the world by (a long overdue) storm. YouTube has been a major vehicle for driving equality messaging...| ivvi
As influencer marketing becomes a more mainstream tactic in the overall marketing mix, brands have come a long way in the vetting and selecting process. Though no standardized approach exists, marketers are starting to create more repurposable guidelines to simplify the once non-systematic process. ...| ivvi
Influencer marketing strategies for a lot of marketers focus on more millennial type demographics. What about generation X-ers? People born between the mid-1960s and late 1970s! A generation that remembers the times without the internet but has adapted quickly to changes in our fast-growing technology-based...| ivvi
If you’re reading this, there is a good chance you’ve read the following stat (in some rendition), X% of millennials relate more to YouTube influencers than traditional celebrities. Though we know from experience that this stat is true, we think there’s only one way to bring this ever popul| ivvi
