It is 2025 and the search engine result pages (SERPs for the cool kids) are a long, long way from the simple 10 blue links of yesteryear. Search results now often have a variety of page features (SERP Features for the really, really cool kids) giving us a much more dynamic set of page results. […]| Bowler Hat
The team at Bowler Hat have written their predictions for how AI might change SEO in 2025. If you have any questions, get in touch.| Bowler Hat
Learn about Spam Leads caused by PMAX, then learn how to prevent them to improve your conversion tracking| Bowler Hat
Contents What Are Enhanced Conversions? What Can We Track With Enhanced Conversions Who Is This Guide For? Google Tag Manager (GTM) or Google Tag (gtag) The Ultimate Step By Step Guide Preparation Configuration Inside Google Ads Configuration Inside Google Tag Manager Testing Common Problems And How To Fix Them Summary What The Hell Are Enhanced […] The post Google Ads Enhanced Conversions – The Ultimate Guide appeared first on Bowler Hat.| Bowler Hat
30 small business SEO Tips for small businesses covering keyword research, on-page, local, authority & more. By Marcus Miller of Bowler Hat.| Bowler Hat
Learn how to improve your SEO by adopting a clear, value orientated SEO Philosophy - Give and you shall receive. By Marcus Miller, Bowler Hat.| Bowler Hat
Digital Marketing has a problem. Should you work on digital tactics like SEO or PPC first? Or should you hone your strategy before you dive into the tactics? Surely, the answer here is obvious: hone your strategy, then deliver it with tactics. However, the rapid evolution of the digital marketing environment, from search engines to […]| Bowler Hat
There are many SEO tools out there but do you need to use them? Do they help? Or do they create SEO busy work? By Marcus Miller, Bowler Hat.| Bowler Hat
Marketing is complicated and difficult. When presented with a complex system, humans tend to try and oversimplify – which, in many aspects of life, can help us – but in marketing, it often leads to a problem I like to call The Magical Marketing Bullet. In this post, I want to try to describe this […]| Bowler Hat
How will ChatGPT and AI content impact SEO and content marketing? This article looks at the true SEO opportunity in the age of AI content.| Bowler Hat