In 2020, Priti Patnaik launched a newsletter to cover public health for professionals in the space. Here’s what she’s learned about building a newsletter.| Inbox Collective
There are plenty of reasons to be skeptical of email. But a few killer features still make newsletters something worth investing in.| Inbox Collective
A behind-the-scenes note to readers can be a surprisingly effective way to retain your paying audience.| Inbox Collective
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us. The post One Newsletter Mistake I Wish I Could Take Back appeared first on Inbox Collective.| Inbox Collective
From bot clicks to DMARC enforcement to accessibility, here's what to keep tabs on in 2025.| Inbox Collective
If you don’t have time, resources, or budget to grow your newsletter, that’s OK. Anyone can quickly implement these tactics.| Inbox Collective
Looking to build, grow, and monetize your newsletter? Inbox Collective offers both free resources and paid consulting services to help.| Inbox Collective
Here’s what you need to know about BIMI, which helps you display your logo next to your sender name in the inbox.| Inbox Collective
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.| Inbox Collective
Reactivation campaigns can be an invaluable tool in your email playbook. Here’s how to create a good one.| Inbox Collective
Here’s how to add your logo to Apple, Gmail, or Yahoo inboxes to boost engagement with your newsletters.| Inbox Collective
Two years ago, Fernando Caralt launched a daily newsletter covering news in Mexico. Now it reaches 140,000 readers.| Inbox Collective
You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. Try these tactics.| Inbox Collective
Not getting enough replies? You may want to leave a flank open. Simon Linde explains the secret strategy that changed the way readers engage with his newsletter.| Inbox Collective
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Try to insert both into your newsletter.| Inbox Collective
My newsletter list and client base took off thanks to courses. Here’s how you can use them to grow and monetize your list.| Inbox Collective
These six newsletters — from Help Scout, the Republic, Dense Discovery, the Financial Times, TextHacks, and Only In Your State — are innovating in remarkable ways. Here’s what you can learn from them about creating amazing experiences for the inbox.| Inbox Collective
There’s not just one type of newsletter format that works for newsrooms. Here’s what you should launch next.| Inbox Collective
Here’s how she did it — and how she’s expanded into new revenue streams, too.| Inbox Collective
Now’s your turn to pick which newsletters created the most innovative strategies.| Inbox Collective
Here are a few suggestions for ad formats, rates, and tools that can help.| Inbox Collective
It takes work to send an email every day — but it also opened new doors for my business. Here’s what I learned from the process.| Inbox Collective
From newsletters to transactional messages, here’s how to incorporate all eight into your email strategy.| Inbox Collective
One of the models might help you maximize the ad revenue in your newsletter.| Inbox Collective
Six newsletter writers, including Anne Helen Petersen and Jessica Wilen, explained how they handle reader engagement| Inbox Collective
The first 100 days after payment are crucial for building habits and driving engagement. Do that, and you might have a supporter for years to come.| Inbox Collective
From send-time optimization to newsletter growth to new launches, here’s what I’ve learned this year about sending great emails.| Inbox Collective
The Nigerian-based publisher has built a robust content and monetization strategy, with newsletters at the center of everything.| Inbox Collective
1-1 conversations with readers can lead to deep insights that help you improve your newsletter.| Inbox Collective
Here’s how to design your newsletter so a reader always can get value from it — even if they don’t have a lot of time that day.| Inbox Collective
Here’s how some of the best newsletters, from Big Salad to Tangle, got their name.| Inbox Collective
The future of newsletters is here, with the help of AI tools that will boost your newsletter game.| Inbox Collective
If your open rates or click rates drop, there might be a deliverability problem that needs fixing.| Inbox Collective
The answers you need for some of the most commonly asked newsletter questions.| Inbox Collective
The Common Mark Certificate can help you get your logo into both Gmail and Yahoo. Here’s what you need to know.| Inbox Collective
What’s the best piece of advice someone else gave you about newsletters? Here’s what 20+ newsletter operators told us.| Inbox Collective
Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.| Inbox Collective
Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.| Inbox Collective
A/B testing is one of the best ways to improve every part of your newsletter strategy. Here's a list of things you might want to test.| Inbox Collective
Here are 25 metrics you can use to better understand what’s working (and what isn’t) with your newsletter.| Inbox Collective
Category: Ask a Deliverability Expert| Inbox Collective
Everyone’s newsletter struggles are pretty similar. Here’s the advice I give to help solve your biggest problems.| Inbox Collective
Here are 11 questions you might want to ask your readers to help you build a better newsletter.| Inbox Collective
Inbox Collective is a consultancy that helps newsrooms, non-profits, and indie newsletters grow audiences and get results via email. Here’s how we can help you.| Inbox Collective
From landing pages to pop-ups to paid acquisition, here are 52 proven strategies to help you grow your email audience.| Inbox Collective
Here’s why you need a welcome series, what types of emails to include, and how many to send as part of your series.| Inbox Collective
The more you understand about the type of newsletter you’re building, the easier it is to understand how to monetize.| Inbox Collective
Accessible emails allow anyone to access and benefit from the content in their inbox. Here are best practices to follow for accessibility.| Inbox Collective
Dan Oshinsky runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email.| Inbox Collective
Author: Claire Zulkey and Dan Oshinsky| Inbox Collective
A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and great examples to borrow from.| Inbox Collective
Andy Borowitz has been writing a newsletter with satirical headlines since 2001. But now, he’s got a paid newsletter product — and it’s working.| Inbox Collective
Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.| Inbox Collective
Claire Zulkey of Evil Witches talked through a few paths forward for her newsletter — and then explained what happened after she made a change.| Inbox Collective
The fastest-growing newsletters are using owned, earned, algorithmic, and paid strategies to build their lists. Here’s how you can use these strategies, too.| Inbox Collective
Saul’s slowly grown Tangle, a daily newsletter about U.S. politics, into a list of 100,000 readers. Here’s how he did it.| Inbox Collective
Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.| Inbox Collective
A decade ago, Bergum pivoted from finance to food writing. Today, he’s got two successful newsletters with four revenue streams.| Inbox Collective
Let's dive into six email platforms: AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, and Substack. Which is right for your newsletter?| Inbox Collective
As the newsletter space evolves, so do the rules for creating a great newsletter. These are the 25 to follow.| Inbox Collective
Make sure you have the answer to two key questions: Who is your audience? And what are you sending them of value?| Inbox Collective
Baker bills $1.7 million per year, and said his newsletter is the most important part of his strategy. Here’s what he’s learned.| Inbox Collective
These bots are there to keep inboxes safe — but they might have a big effect on your metrics and ad strategy.| Inbox Collective
