Setupad blog shares adtech news for publishers. Learn about website monetization, ad revenue optimization, and header bidding technology, yield management.| Setupad.com
Bot traffic is non-human traffic to websites and apps. There are two kinds of bot traffic–the good and the bad. Learn how to detect it!| Setupad.com
Learn about 7 common types of ad fraud, including pixel stuffing and domain spoofing, and discover strategies to protect your ad revenue.| Setupad.com
First-party cookies became the buzzwords when Google announced the phase-out of third-party cookies by 2023. Find out what's the future of first-party data.| Setupad.com
Finding the best ad placement on your website isn't easy. Learn how to choose the best place for ads on your website and which ad formats and sizes to use!| Setupad.com
Google AdSense and Ad Exchange (AdX) are advertising platforms run by Google. Learn the differences and which is better for you.| Setupad.com
🚀 Negative SEO attacks can harm your Google rankings and destroy your domain authority. Here are the tips on how to prevent them! Read on!| Setupad.com
Antakalnio str. 17, "Vilnius Tech Park" - building Nr.12, LT-10312, Vilnius, Lithuania| Setupad.com
Discover how to estimate your website's ad revenue using Setupad's Yield Formula, focusing on key metrics like user engagement and eCPM.| Setupad.com
Digital advertising and programmatic trends for 2025. Stats, facts and graphs YOU CAN'T IGNORE. Keep an eye on our updated list and be ahead of the competition!| Setupad.com
Internal links and external links will play an improtant role for your SEO strategy in 2023. Learn about the differences and how you sould use them correctly.| Setupad.com
Many believe that more ads equal more ad revenue. Learn how many ads are good for your site and what's a good ratio between ads and content.| Setupad.com
Google Discover is a queryless mobile news feed personalized for each user. Consider these tips when optimizing your content for Google Discover.| Setupad.com
Learn about Google's Core Web Vitals, key metrics, tools to measure them, and strategies to improve your site's performance and rankings."| Setupad.com
Ad viewability measures opportunity to see an ad by real user. The position of ad influence viewability the most. Main goal is to increase viewability rate.| Setupad.com
For publishers seeking a hands-off monetization approach with top-tier results, Setupad’s suite of managed Prebid solutions will maximize your revenue.| Setupad.com
A price floor is a fixed CPM price from which the bids participate in the auction. Bids below that amount are automatically discarded.| Setupad.com
Speed up your website with these 11 killer tips for 2025. Learn how to increase website loading speed by detecting and fixing issues!| Setupad.com
Differences between Google core products Google Ad Manager, Google AdSense, and Google Ads. Learn which platform will benefit the most for your website.| Setupad.com
Publishers often ask: "What is an ad server and do I need one?" This guide will introduce you to all types of ad servers and their benefits.| Setupad.com
Ad discrepancy refers to the mismatch in ad impressions or ad requests between the publisher’s ad server and the demand partner's ad server.| Setupad.com
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Setupad helps publishers to find the way to join programmatic ecosystem without compromising the current revenue streams.| Setupad.com
Discover how topic clusters can boost your SEO strategy by organizing content and improving site structure for better search rankings.| Setupad.com
12 Most Important and Effective SEO Tips You Must Know for 2025. Tip 12 will help you to beat your competition! Learn how to rank higher on Google!| Setupad.com
Internal links help users and search engines understand your site's hierarchy. Learn how to build an effective internal linking strategy with this guide.| Setupad.com
Yes, Google rewrites some of your title tags but why? Here are 5 tips on how to avoid Google rewriting them. Read on to find out!| Setupad.com
Google Search Console Insights helps publishers track content performance. Learn how to use it to improve SEO and audience engagement.| Setupad.com
Proven solutions to increase your ad revenue. Discover how audience, loyalty, engagement, and ad inventory quality impact your revenue.| Setupad.com
Find out what's the difference between eCPM, rCPM and fill rate and which metric to look at when assessing your monetization performance.| Setupad.com
DSPs manage ad buying, SSPs handle ad selling, while DMPs organize & analyze data. Find out their roles in the advertising ecosystem.| Setupad.com
Antakalnio str. 17, "Vilnius Tech Park" - building Nr.12, LT-10312, Vilnius, Lithuania| Setupad.com
User experience has become the most important thing for digital publishers with Core Web Vitals update. Learn 7 tips how to improve UX when showing ads.| Setupad.com
Content personalization is a marketing strategy that delivers data-based content, such as browsing history, location, gender, interests, etc.| Setupad.com
Top 15 ad networks for publishers in 2025 to help you choose the most suitable partner and maximize your revenue potential.| Setupad.com
Here are 5 strategies on how to build brand loyalty. Learn what brand loyalty is, why it's important, and how to measure and maintain it.| Setupad.com
Learn about invalid traffic (IVT), its types—general and sophisticated—and effective strategies to detect and prevent it on your website.| Setupad.com
E-E-A-T stands for Expertise, Experience, Authoritativeness and Trustworthiness. Is it a Google ranking factor, how does it impact your SEO?| Setupad.com
Organic click-through rate (CTR) is the best SEO estimate to measure the relevance and appeal of your pages. Learn 8 actionable tips to improve it.| Setupad.com
Stay ahead in the ad tech world with programmatic advertising. Read our in-depth guide to understand how it works, its advantages, and best practices.| Setupad.com
eCPM and CPM are the most common monetization metrics for publishers. Learn about the differences between eCPM and CPM. Simple explanation in one video!| Setupad.com
The war in Ukraine and subsequent economic and political factors have impacted the advertising industry. Learn which trends contributed to eCPM drop this summer.| Setupad.com
Google Open Bidding (EBDA) is a server-side unified auction that allows you to invite third-party demand partners to bid in real-time. Here's how it works!| Setupad.com