67% skim vs. reading word-by-word How do people read news online? They don’t, according to the latest Harris Interactive poll. Instead, they skim. So stop writing solely for readers — a mere 19% if your audience, according to the Harris study.… Read the full article The post 81% of ‘readers’ don’t read appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Take a break and incubate Novelist Agatha Christie thought the best time to write was while washing the dishes. Harper Lee, author of To Kill a Mockingbird, did much of her creative thinking while golfing.… Read the full article The post No. 1 way to write faster appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Stop doing everything everywhere all at once Writing is hard because we weren’t taught how to write. Instead, we were taught how to edit: how to spell, punctuate and use the right grammar.… Read the full article The post How to save 100 hours a year appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Don’t let your head get cut off One quick way to write better headlines: Benchmark your headline length against your favorite media channels. The New York Times headlines, for instance, average 8.6 words.… Read the full article The post Is your headline too long? appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Not about the event Friends! I once helped an employee communicator edit an intranet article that started like this: On August 4, XYZ’s first-ever system-wide physician networking event was held on top of the parking structure at ABC La Jolla. … Read the full article The post Write about the impact appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write audience-focused messages — whether for media relations, marketing materials, internal comms, or other audiences or channels: 1. … Read the full article The post 3 ways to Think Like a Reporter appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week’s writing resolutions decisions. Here, thanks to popular demand, are three more: 1. … Read the full article The post 3 more writing resolutions for 2025 appeared first on Wylie Communications, Inc..| Wylie Communications, Inc.
Make these your New Year’s writing resolutions decisions| Wylie Communications, Inc.
Focus your messages on the WIIFM Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage| Wylie Communications, Inc.
Want to write engaging headlines that sell? Write about your target audience, not about “us and our stuff.”| Wylie Communications, Inc.
Because 57% of news audiences read little else| Wylie Communications, Inc.
Can they read you now? Half of Americans have basic or below-basic skills.| Wylie Communications, Inc.