During The Trade Desk's Q1 earnings call, CEO Jeff Green slipped in the phrase "premium Internet" five times. Nobody from The Trade Desk mentioned the premium Internet once during its previous Q4 2023 earnings call. A few weeks later, the company released its Seller's and Publisher's Report with an accompanying| Ad Tech Explained
If ChatGPT, Google Gemini, or other AI tools could eventually answer any ad tech question, many people will never discover this newsletter. Specialized AI answer engines already deliver users information ripped from Ad Tech Explained, as you’ll soon see below. If these tools directly answer any ad tech question,| Ad Tech Explained
For those who thought the conversation around third-party cookie deprecation couldn't get more complicated, in steps Microsoft Edge with their latest contribution: Ad Selection API. Ad Selection API is an alternative to Google's Protected Audience API, which is a proposal that facilitates retargeting and custom audience targeting without third-party cookies.| Ad Tech Explained
The availability of deterministic identity, emerging privacy-enhancing technologies, and contextual signals will determine a user's value for publishers and advertisers.| Ad Tech Explained
Speed is everything in programmatic advertising, and timeouts keep the ad platforms participating in a real-time auction on time. Publishers need to minimize the time between a user selecting content and receiving an ad. This seemingly simple task requires carefully coordinating and integrating disparate ad platforms, which must work together| Ad Tech Explained
Should publishers inform buyers about the video content their users watch or consider passing more information than they do today?| Ad Tech Explained
Should publishers, advertisers, and ad tech platforms worry about IPv6?| Ad Tech Explained
