There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is […]| ABM In Action
Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels. The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive […]| ABM In Action
LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights helps sales operations plan smarter while Sales Navigator seeks to help sales teams target, understand and engage the people and accounts needed to […]| ABM In Action
Quick Scoop: MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD Technologies. Rack joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients navigate complex and constantly […]| ABM In Action
Quick Scoop: People.ai, a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. This new feature seeks to help go-to-market (GTM) teams streamline the creation of strategic account plans by removing menial tasks and manual data entry. AccountGPT utilizes generative AI and large language models to auto-complete sections of account plans — such […]| ABM In Action
