So Delicious Dairy Free recently shared insights with Event Marketer about their bold “Pint of No Return” pop-up at Lollapalooza—a sensory-packed activation built to deliver their “Dairy Free Your Mind” campaign live and in neon. The oversized, minimalist pint structure housed a walk-in freezer with samples, scratch-and-sniff wallpaper, a kaleidoscope selfie booth, merch giveaways, and... The post So Delicious Talks Multi-Sensory Sampling with Event Marketer appeared first on Inspir...| Inspira Marketing
American families are about to kick off another school year, but with less gear and gadgets than they may have had in the past. A shaky economy and increased prices due to tariffs have millions of parents trimming non-essentials, doubling down on deals, and shopping earlier to find them (and even using AI to sort through the noise!).| Inspira Marketing
Dairy-free ice cream brand So Delicious presented “The Pint of No Return,” an activation shaped like a giant ice cream pint, at Lollapalooza this year where inside the giant pint, the chilly activation offered an immersive elevator experience, product samples, photo ops, and more. Check out BizBash’s round up of top activations from this year’s... The post ‘The Pint of No Return’ Turns Up in BizBash’s Top Lollapalooza Activations for 2025 appeared first on Inspira Marketing.| Inspira Marketing
Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free! The post Campaign US Covers ‘The Pint of No Return’ at Lollapalooza appeared first on Inspira Marketing.| Inspira Marketing
Chicago was hot. So Delicious was colder. For four days at Lollapalooza, the plant-based brand took over a corner of Grant Park with ‘The Pint of No Return,’ a multi-sensory experience designed to shift long-held perceptions about dairy-free and offer overheated festivalgoers a place to cool off.| Inspira Marketing
Experiential marketing is no longer just about moments; it’s about movements. In 2025, the brands that lead will be those that prioritize building real, lasting relationships with their audiences. Inspira's Creative Director Treasure Neal explores strategies for how brands can build connections through culture to connect with diverse audiences. The post Culture Meets Creative – Building Connections through Culture: Inspira’s Creative Director Treasure Neal appeared first on Inspira Mar...| Inspira Marketing
The line between social media apps and search engine platforms keeps getting blurrier. As of July 2025, Instagram now officially allows Google and other search engines (if people still use those…shoutout Bing?) to index public posts from professional accounts. This includes Reels, captions, and posts, making them searchable outside the app. Technically this has been happening for years, but now that its officially official, it means content will be pushed even more. The post Instagram and G...| Inspira Marketing
Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as fleeting as a thumb swipe, live brand experiences offer a rare opportunity to connect deeply, memorably and meaningfully. The post Inspira CEO Published in Advertising Week on Using Experiential to Power Integrated Campaigns appeared first on Inspira Marketing.| Inspira Marketing
We get it—as marketers, we’re all busy. But building better consumer relationships shouldn’t feel like another task on your to-do list. That’s why we took our proprietary Relationship Report, packed with juicy insights about what today’s consumers really want from brands, and turned it into a bite-sized, 20-minute podcast. The post TL;DR? The Relationship Report: Now a 20-Minute Listen appeared first on Inspira Marketing.| Inspira Marketing
Experiential marketing is an opportunity for brands to strengthen relationships with their audiences — rooted in trust, emotion, and value. In our latest White Paper, Inspira's Art Director Esteban Leyva discusses what Gen Z values and how brands can build relationships with this generation. The post Inspira’s Art Director Esteban Leyva Shares What Gen Z Values in Brand Relationships appeared first on Inspira Marketing.| Inspira Marketing
Experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Integrated Strategy Senior Director Regina Fiedel shares strategies for authentically connecting with audiences to build a community.| Inspira Marketing
At Inspira, we think about brand relationships the same way we think about human ones—through the lens of emotional connection and strength over time. To measure that, we use a composite brand equity score that reflects how the target audience feels about a brand. We call it the Relationship Score.| Inspira Marketing
INSPIRA: Ralph, what are the key elements that make experiential events effective for relationship building?RALPH: At the core of every successful experiential event is the emotional connection it creates between the consumer and the brand. It’s not just about the moment—it’s about building something broader and more tied to the consumer’s lifestyle. That’s what drives a longer-lasting memory and, ultimately, purchase intent.| Inspira Marketing
