Why treat your brand activation like a one-night stand when it can be the beginning of a long, meaningful story? When you build your experience around a clear, ownable idea, you’re setting yourself up with content that can fuel your marketing all year long. We connected with our content strategists to offer 10 ways to deliver content that continues to build the relationship beyond the activation.| Inspira Marketing
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In 2025, grabbing attention isn’t just the goal, it’s the starting line. Real growth happens when brands build relationships with their consumers that feel personal. And to do that, brands have to bring consumers into the conversation early AND keep that two-way communication going. Your real brand fans want in. They want to help shape the story, contribute to the moment, and feel like they belong in the experience a brand created. The post Blending Digital and Experiential: How Engagemen...| Inspira Marketing
Blame TikTok, GLP-1s, or just a smarter shopper, but protein has officially entered the chat. Everyone from busy parents to wellness enthusiasts is looking for high-protein options that fit their lifestyle. For CPG marketers, this is the green light to flex. Innovation is booming across animal, plant, and alternative proteins, and brands that can deliver functional benefits with craveable flavor and standout shelf appeal are winning.| Inspira Marketing
So Delicious Dairy Free recently shared insights with Event Marketer about their bold “Pint of No Return” pop-up at Lollapalooza—a sensory-packed activation built to deliver their “Dairy Free Your Mind” campaign live and in neon. The oversized, minimalist pint structure housed a walk-in freezer with samples, scratch-and-sniff wallpaper, a kaleidoscope selfie booth, merch giveaways, and... The post So Delicious Talks Multi-Sensory Sampling with Event Marketer appeared first on Inspir...| Inspira Marketing
American families are about to kick off another school year, but with less gear and gadgets than they may have had in the past. A shaky economy and increased prices due to tariffs have millions of parents trimming non-essentials, doubling down on deals, and shopping earlier to find them (and even using AI to sort through the noise!).| Inspira Marketing
Dairy-free ice cream brand So Delicious presented “The Pint of No Return,” an activation shaped like a giant ice cream pint, at Lollapalooza this year where inside the giant pint, the chilly activation offered an immersive elevator experience, product samples, photo ops, and more. Check out BizBash’s round up of top activations from this year’s... The post ‘The Pint of No Return’ Turns Up in BizBash’s Top Lollapalooza Activations for 2025 appeared first on Inspira Marketing.| Inspira Marketing
Last week, Campaign US covered how brands stole the spotlight at the four-day festival, including Inspira's very own immersive experience with So Delicious Dairy Free! The post Campaign US Covers ‘The Pint of No Return’ at Lollapalooza appeared first on Inspira Marketing.| Inspira Marketing
Chicago was hot. So Delicious was colder. For four days at Lollapalooza, the plant-based brand took over a corner of Grant Park with ‘The Pint of No Return,’ a multi-sensory experience designed to shift long-held perceptions about dairy-free and offer overheated festivalgoers a place to cool off.| Inspira Marketing
Experiential marketing is no longer just about moments; it’s about movements. In 2025, the brands that lead will be those that prioritize building real, lasting relationships with their audiences. Inspira's Creative Director Treasure Neal explores strategies for how brands can build connections through culture to connect with diverse audiences. The post Culture Meets Creative – Building Connections through Culture: Inspira’s Creative Director Treasure Neal appeared first on Inspira Mar...| Inspira Marketing
The line between social media apps and search engine platforms keeps getting blurrier. As of July 2025, Instagram now officially allows Google and other search engines (if people still use those…shoutout Bing?) to index public posts from professional accounts. This includes Reels, captions, and posts, making them searchable outside the app. Technically this has been happening for years, but now that its officially official, it means content will be pushed even more. The post Instagram and G...| Inspira Marketing
Experiential marketing is evolving into a sophisticated tool for building relationships that endure beyond the moment—relationships rooted in trust, emotion, and value. In our latest White Paper, Integrated Strategy Senior Director Regina Fiedel shares strategies for authentically connecting with audiences to build a community.| Inspira Marketing
At Inspira, we think about brand relationships the same way we think about human ones—through the lens of emotional connection and strength over time. To measure that, we use a composite brand equity score that reflects how the target audience feels about a brand. We call it the Relationship Score.| Inspira Marketing
