Rated 4.5/5 with 337 Amazon reader reviewsRated 4.0/5 with 1,335 Goodreads reviewsWant to spend less, and sell more? Want to build a memorable brand? 95% of your customer's decision-making processes are non-conscious, but most marketers keep trying to persuade with logic and facts. Brainfluence shows you how to reach your customer's brain using simple, science-based techniques. 100 short chapters tell you how to optimize your pricing, write memorable content, deliver presentations and sales p...| Roger Dooley