Shopper Activation Framework
Explorer's Shopper Activation Framework is the next level of Trip Segmentation Let's Connect A framework, that helps you better target shopper and trip| Explorer Research
Explorer's Shopper Activation Framework is the next level of Trip Segmentation Let's Connect A framework, that helps you better target shopper and trip| Explorer Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts online, understanding and forecasting future shopper decisions is more important than ever. What sets us apart is our ability to link online behaviors to our robust behavioral database—delivering precise predictions of what shoppers will… Better Online Behavioral Shopper Research Read More » The post Better Online Behavioral Shopper Research appeared ...| Explorer Research
Today online grocery shopping represents between 8-15% of the market and is forecasted to be 20-30% of grocery sales by 2030. Grocery shopping is the next major retail sector to be disrupted. However, there are some myths about online grocery shopping that may need to be reconsidered. The first myth is that no one buys… Online Grocery Shopping is Misunderstood Read More » The post Online Grocery Shopping is Misunderstood appeared first on Explorer Research.| Explorer Research
E-commerce continues to play a pivotal role in the marketing mix. Since the pandemic-driven surge, online sales have stabilized at a much higher baseline—now representing a significant share of total retail sales across most categories. In 2025, consumers are more comfortable than ever blending online and in-store experiences, using digital channels not only to purchase… E-commerce Thumbnail Image Best Practices Read More » The post E-commerce Thumbnail Image Best Practices appeared firs...| Explorer Research
The Explorer customer activation framework uncovers new ways to keep impulse buying alive and well in the online shopping world.| Explorer Research
Explorer Research's Shopper Lab in Chicago closely replicates a real store environment to conduct shopper lab and packaging lab testing.| Explorer Research
Packaging needs to be your most effective communication. On average there are 5-7 elements on a package and most shoppers can only process 3 of them.| Explorer Research
Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are presented on shelves. New regulatory guidance is encouraging greater transparency on nutritional content, which can disrupt even the most established packaging architectures. For brands, this is more than a design challenge. It can influence product formulation,… Front-of-Pack Labels: Regulations and Shopper Impact Read More » The post Front-of-Pack Labels: ...| Explorer Research
Discover how state regulations on artificial and petroleum-based dyes are changing shopper behavior in the food industry.| Explorer Research
The Shopper Experts Driving growth for the world's leading brands Let's Connect ShopperInsights PackagingOptimization Path to Purchase E-Commerce| Explorer Research
Discover how health-conscious consumers are reshaping the CPG market, driving innovation in wellness, nutrition, and preventive health solutions.| Explorer Research
Despite supply chain shortages, there are merchandising strategies smart retailers are using to inspire shoppers and keep shelves looking chock-full.| Explorer Research
VR research can help maximize traffic flow efficiency, and operational efficiency, reduce labor costs, and drive basket growth for front-end impulse.| Explorer Research
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic year. Winning a coveted spot in the lunchbox requires understanding shopper trends, appealing to both parents and children, and aligning with the latest nutritional trends. Here’s a guide to help brands secure their place… Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025 Read More » The post Winning a Spot in the Lunchbox: Strategie...| Explorer Research
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and well-structured merchandise displays. This period is critical for retailers as parents, students, and teachers gear up for the new academic year. Let’s delve into some successful examples of what retailers are doing well and how they can… Back-to-School Trends: What Retailers are Doing Right Read More » The post Back-to-School Trends: What Retailers are Doing...| Explorer Research
How retailers can entice back to school shoppers using innovative strategies to make it a stress-free experience for parents and students.| Explorer Research
Visible from a greater distance than other elements such as copy or graphics, package color is one of the first things people notice.| Explorer Research
We like to think our purchase decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.| Explorer Research
Contact Explorer Research 1-855-251-5434. We have offices in Chicago and Toronto. info@explorerresearch.com We'd love to chat with you!| Explorer Research
What are shopper looking for this year? Let’s look at a few ways that savvy brands can help shoppers host events their guests will love.| Explorer Research
