As Baby Boomers pass on their assets to Millennials and Gen Z, an estimated $68 trillion will change hands over the next 25 years1. This monumental shift presents a unique and unprecedented opportunity for nonprofits to secure a brighter future. As this change occurs, recognizing generational differences will be key in building relationships with donors […] The post The Great Wealth Transfer: An Opportunity for Nonprofits appeared first on BCG Connect | Direct Mail Marketing for Nonprofit O...| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
Finding creative ways to stand out and engage donors can be a constant struggle for fundraising teams. While everyone is trying hard to ‘think outside the Let's explore 10 unique direct mail donor stewardship ideas.| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
BCG Connect Designers collaborate with academic institutions and nonprofit organizations from all over the country, creating a wide range of print and digital communications. We asked our Design Team to share some tips and suggestions for producing powerful content.| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach. So, is an ugly betty ugly? No! An ugly […] The post The Truth About Ugly Betty Campaigns appeared first on BCG Connect | Direct Mail Marketing for Nonprofit Organizations.| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
Take a closer look at how a cohesive direct marketing program for advancement communications comes together.| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
Creative design is a key factor in building brand and enhancing the sense of community at one independent K-12 school.| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
BCG Connect was an attendee and sponsor at the CASE District 1 annual conference in Boston. Here are three things we learned from academic thought leaders:| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
BCG Connect expands operations to further accommodate the creative design and direct marketing needs of academic and nonprofit organizations.| BCG Connect | Creative Marketing for Fundraisers
Building partnerships with trusted organizations can help nonprofits go further. Our partner Friends of the Children - Boston helps explain.| BCG Connect | Creative Marketing for Fundraisers
We give you 11 reasons why direct mail works for your nonprofit. Here is the case for direct mail you can use to prove it's value...| BCG Connect | Creative Marketing for Fundraisers
Always having to defend direct mail for your nonprofit communications? We list our top 5 direct mail statistics to help you in your efforts...| BCG Connect | Direct Mail Marketing for Nonprofit Organizations
