Sway Group: Influencer Marketing Agency
Sway Group connects brands like yours with the perfect storytellers from our diverse network of 50K+ creators for data-driven results you can count on.| Sway Group
Sway Group connects brands like yours with the perfect storytellers from our diverse network of 50K+ creators for data-driven results you can count on.| Sway Group
A new Gale report featured in Marketing Dive offers some really helpful data about what’s working for Gen Z and […] The post Building Something Real: How Influencers Can Transform Loyalty Programs appeared first on Sway Group.| Sway Group
Are brand collabs bringing creative magic or just cringeworthy stunts? Dissect PR-chasing mashups and explore what makes a cross-brand partnership clever.| Sway Group
I just got back late last night from an exhilarating couple of days at the AdAge Small Agency Conference in […] The post The AdAge Small Agency Conference: Community, Creativity, and Fresh Takeaways appeared first on Sway Group.| Sway Group
Buzz about lo-fi content is growing rapidly in the advertising space. Let’s look at the metrics that matter and why audiences prefer it.| Sway Group
If you’re still thinking of Instagram and TikTok as “walled gardens” that don’t impact your brand’s search visibility, it’s time […] The post Beyond SEO: Why Influencer Content Is Your Brand’s Secret Weapon in the Age of AI Search appeared first on Sway Group.| Sway Group
From Twitter Parties to TikTok activations, influencer marketing has come a long way in 14 years. We’re reflecting on the highs, lows, and lessons learned.| Sway Group
We are nearly at the halfway point of the year (yikes), so I thought it might be interesting to take […] The post Trends We’re Seeing Lately appeared first on Sway Group.| Sway Group
When it comes to influencer marketing, the right partner makes all the difference. Whether your goal is to build brand […] The post The Top Full-Service Influencer Marketing Agencies and Why Sway Group Leads the Way appeared first on Sway Group.| Sway Group
Transparent influencer marketing is ethical and effective, and research indicates that disclosure does not negatively impact performance.| Sway Group
In the spring of 2023, Meta started declaring that “creative is the new targeting”. This isn’t just a catchy phrase. […] The post So…. Creative is the New Targeting. Now What? appeared first on Sway Group.| Sway Group
A snapshot of some of our hottest influencer marketing requests this year.| Sway Group
