There is no single solution to IAP pricing, but localized models can help publishers find the optimal price for each player.| wappier
The power of personalized marketing: To stay ahead of the competition, businesses must predict consumer behavior and offer personalized product suggestions.| wappier
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from the previous year. While most mobile game studios have a solid understanding that free-to-play can drive major revenue through in-app purchases, in-app pricing isn’t something you can set and […] The post IAP Pricing Is Not a ‘Once and Done’ Proposition first appeared on wappier.| wappier