LLMO is here to stay. Here’s what you can do about it. -
Well, here’s 1 thing you can do about it today to see where you stand. Contentment by Tracey Wallace.| workweek.com
Archive for May 2025| workweek.com
The biggest leaps I feel I’ve made in my career in terms of learning and understanding more about content marketing and SEO have always come from analyzing competitor websites and asking: “Why would they do that?” It doesn’t have to be a competitor, either. Look at any of the major tech companies out there: Salesforce,… The post What your competitors know that you don’t appeared first on .|
Every marketing team has to figure out how to earn brand awareness and visibility, drive traffic, and convert that traffic into leads and ultimately customers. That’s it. That’s the game. How do you play that game? Well, you learn the rules. The below rules are not new. You’ve seen and heard them everywhere. AI changes… The post AI doesn’t change the rules. appeared first on .|
I’m still thinking a ton about information architecture, specifically because of how much search is changing. LLMs serve up answers very different from search engines. It’s not just what you content says that matters. It’s how it’s organized. Let’s take a look. OK, some data to ground us: So, people are using it. A lot.… The post What you need to know about agentic search appeared first on .|
Content teams can’t do it all. You can’t fulfill every ask. You can’t focus on every good tactic, or even good strategy. Content marketing requires hedging your bets, and then shifting your strategy based on what’s working and/or your company needs. Here are three types of content your brand needs to produce: Depending on the… The post How to determine your content mix appeared first on .|
A few important things happened to me this week that feel relevant to share with you. I used ChatGPT’s voice memo option for the first time and it worked––as everyone said it would––waaayyyyy better than when I typed things out. I used it specifically to help me visualize a process that I’ve had in my… The post Speaking to AI, thriving in chaos, and more appeared first on .|
Well, here’s 1 thing you can do about it today to see where you stand. Contentment by Tracey Wallace.| workweek.com
Workweek is a growing collective of industry experts who are changing the world of business by creating content you'll actually enjoy.| workweek.com
The Affordable Care Act celebrated its 13th birthday—mazel tov. It hasn’t been the easiest 13 years, though (my parents also said this to me when I turned 13). The ACA has battled countless lawsuits over the individual and contraception mandates and faced tremendous controversy regarding the actual “affordability” of ACA Marketplace insurance plans. Now, another controversial part of the…| workweek.com
Sure, there’s a lot changing in the content marketing world––but there’s also a lot staying the same. In fact, this LinkedIn post from Stewart Hillhouse caught my attention this week––primarily for reminding me of what I was first hired to do when I transitioned from journalist to content marketer, which was: A lot of content…| workweek.com
I’m a big Survivor fan and while there are so many reasons I love this game, one of them is just how many parallels I see within it to the professional world. The biggest one? Someone’s perception is their reality. In the game of Survivor, how your tribemates perceive you––your actions, your intentions, your explanation––often…| workweek.com
Content teams are notorious for having too much work. It’s ultimately a prioritization issue (often not even within the content team, but I digress). So, today, I wanted to talk through my content type/theme hierarchy and how I like to prioritize my work. This isn’t at all about strategy. Instead,you can apply strategy as the…| workweek.com
When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at. In fact, this is what had Verizon once send…| workweek.com
I have a lot of little content and career mantras I’ve developed over the years. I’m not always the best at abiding by them. I listened to a Hidden Brain podcast recently that talked about the importance of discipline to keep fighting the good fight. It said even Winston Churchill ignored his own advice after…| workweek.com
