You’ve probably seen the chart from the recent Financial Times reporting on the decline of Conscientiousness (a personality trait measure of being organized, goal-oriented, and disciplined) among people age 16-39, and you might have come across the conflicting commentaries either amplifying the doom or stating that it’s dramatic, twisted stats of the reckless “damned lies” [...]| Quantic Foundry
Is Conscientiousness really in "freefall" or is this a case of "reckless" data distortion? We'll unpack the psychometrics and charts to help you understand what both sides are getting wrong, as well as connect this back to our own finding that the appeal of Strategy has declined among gamers.| Quantic Foundry
Over the past 10 years of running Quantic Foundry, we've noticed that clients tend to perceive survey panel samples as a sort of "cure all" and become less inquisitive with this part of the methodology. In this blog post, we describe some of the systemic issues plaguing survey panels, especially gen pop survey panels, and new challenges as AI seeps into user/market research data sets.| Quantic Foundry
Over lunch a while back, Nic Ducheneaut mentioned that he enjoys sci-fi movies and TV shows so much (and there’s so little sci-fi content these days) that he’ll watch any sci-fi content he comes across on streaming platforms regardless of the specific plot or subgenre (e.g., space travel, aliens, post-apocalyptic, dystopia). And that got us [...] The post Beam Me Up: The Demographic and Motivational Appeal of Sci-Fi appeared first on Quantic Foundry.| Quantic Foundry
Historically, any quantitative analysis of trans and non-binary gamers would run into the practical issue of small sample size. For example, in our own data set, we saw a stable 1-2.5% prevalence of trans and non-binary gamers in the Gamer Motivation Profile between 2015 and 2019. So even with a survey sample of 1,000 gamers [...] The post Playing Outside the Binary: 6 Things We Learned From 14,000 Transgender & Non-Binary Gamers appeared first on Quantic Foundry.| Quantic Foundry
Video games provide us with many different ways to view the game world and these vary both across genres and within the same game—whether this is top-down perspective in a 4X Strategy game or changing between first-person perspective (1PP) and third-person perspective (3PP) in an MMO. The preference for 1PP and 3PP is interesting to [...] The post A Matter of Perspective: Female Gamers and Older Gamers Prefer Third-Person Perspective appeared first on Quantic Foundry.| Quantic Foundry
The introduction of playable female characters into genres/franchises that historically only had playable male characters often elicits arguments in gamer forums around the low prevalence of female gamers in that particular genre/franchise and how adding female characters is pandering to a demographic that hardly plays the game to begin with. Apart from the “is-ought” fallacy, [...] The post About one out of three men prefer playing female characters. Rethinking the importance of female p...| Quantic Foundry
[This post is co-authored with Chris Karzmark, a mixed-methods UX & games researcher, and recent Ph.D. graduate from UCSC in Cognitive Psychology.] Many games ask players to pick a faction. Strategy games typically put this choice at the beginning of a match (e.g., Zerg, Terran, or Protoss in Starcraft) while RPGs might offer branching versions [...] The post Picking Sides: How Faction Choice Creates Cohorts with Different Motivation Profiles appeared first on Quantic Foundry.| Quantic Foundry
(This post is the second in a two-part series that recaps our GDC 2020 talk.) In the previous post, we presented a player segment model based on our entire data set of 500,000+ gamers who have taken the Gamer Motivation Profile. We explored both a 9-segment solution in depth and also surfaced what would happen [...] The post Civ VI Player Segments Based on Gamer Motivations appeared first on Quantic Foundry.| Quantic Foundry
(This post is the first in a two-part series that recaps our GDC 2020 talk.) While the underlying math can get complicated and there are many different algorithms for player segmentation, in the simplest terms, segment analysis identifies the distinct subgroups within an audience. So members of each segment share similar traits, but they are [...] The post Player Segments Based on Gaming Motivations appeared first on Quantic Foundry.| Quantic Foundry
Survey data from over 1.5 million gamers collected over the past 9 years shows that gamers' interest in strategic thinking has declined.| Quantic Foundry
