Short story long: Long-form content trends in tech B2B - Isoline Communications
Find out which long-form content trends are dominating the marketing mix of top 50 tech B2B brands| Isoline Communications
Your content is often the only thing your customers see before they decide whether you’re on that shortlist. Treat it with the respect it deserves: handle content like infrastructure. Here’s how. The post Tech B2B marketers must treat content like infrastructure appeared first on Isoline Communications.| Isoline Communications
There’s a good reason that newsletters still form such a pivotal part of the B2B content marketing toolkit. They work.| Isoline Communications
Find out which long-form content trends are dominating the marketing mix of top 50 tech B2B brands| Isoline Communications
Scrollytelling is the newest kid on the block when it comes to making content more engaging. Here’s an intro to it and our top 5 examples!| Isoline Communications
Get 18 proven LinkedIn InMail templates and real-world examples to improve your B2B outreach and lead generation. The post 18 best B2B LinkedIn InMail templates for sales appeared first on Isoline Communications.| Isoline Communications
The modern B2B marketing funnel isn’t a linear path. Learn how to build flexible, modular content stacks that meet your prospects where they are.| Isoline Communications
If you still think of content marketing as just clever headlines and blog posts, you’re missing the bigger picture. Today, strategic content marketing is at the heart of how brands build trust, influence buying decisions, and stand out in noisy markets. The post Everyone can write: The 5 superpowers every strategic content marketing team needs appeared first on Isoline Communications.| Isoline Communications
B2B content doesn’t have to be boring. Learn how you can inject some personality into your brand in our blog.| Isoline Communications
Not sure what the new pope and content marketing have in common? Find out the 3 marketing lessons you can learn from Pope Leo XIV.| Isoline Communications
Tech B2B brands need to be able to execute global content campaigns that address diverse audiences. Learn how to localize content to meet your ABM and lead gen goals.| Isoline Communications
Staying relevant today is all about timing. Here are the key dates for 2025 for your social media marketer calendar.| Isoline Communications
Find out what the 2024 B2B tech content marketing highlights were and look ahead to the trends you can expect in 2025.| Isoline Communications
Inspire yourself from the notorious so-bad-they’re-good holiday movies to make your B2B holiday marketing strategy a success.| Isoline Communications
Growing your social media audience can be hard work. Here’s how posting on Reddit can help you build your community.| Isoline Communications
How are search habits affecting your SEO? Should you start worrying about searchGPT? Answers to this & more inside.| Isoline Communications
Content marketing is here to stay.| Isoline Communications
What are the top design trends in content marketing? From motion graphics to minimalism, here’s what to watch.| Isoline Communications
B2B marketing storytelling is at the heart of content creation. Here are 5 basic storytelling elements to consider when creating content| Isoline Communications
Fed up with hearing about the same content marketing tools? Discover 59 of our favourite tools and implement them into your marketing mix| Isoline Communications
Stand out with sales collaterals that do the heavy lifting for you.| Isoline Communications
What makes an effective value proposition? Learn how to craft a perfect one, with tips and examples, and how to avoid common mistakes.| Isoline Communications
A LinkedIn ambassador programme can help your business grow its digital presence, increase brand visibility, and build credibility.| Isoline Communications
In our latest episode, we chat with Martina Honsová about how she grabbed the attention of the C-suite during Covid-19 with social media and longform content.| Isoline Communications
Customer success stories are the captivating narratives that build trust with prospective clients and make your company unforgettable.| Isoline Communications
AI writing tools: friend or foe for content marketers? We tried and tested four of these tools. Check out the results.| Isoline Communications
Use social media analytics to advance your channels and make them work towards your goals. Discover new topics to talk about or learn how to use data to figure out the most clickable and engaging content. Read now.| Isoline Communications
What do B2B tech decision-makers look for? What content speaks to them? Read our most recent B2B buyers’ report to find out.| Isoline Communications
Strategy.| Isoline Communications
Are you fed up with useless persona profiles? Here’s how to create an actually useful B2B ideal customer profile in three easy steps.| Isoline Communications
It's officially brat summer! Discover the marketing tactics behind the cultural phenomenon of brat, and what it means for B2B social media| Isoline Communications
Stop relying on repeat business and referrals from one or two clients for your OEM business. Here’s how digital marketing can help you| Isoline Communications
The rumours that gated assets are dead are wrong. Uncover the common mistakes you’re making with your gated content.| Isoline Communications
Paid social media can deliver significant value for B2B brands. Here are the do’s and don’ts to getting it right.| Isoline Communications
Video has great potential to elevate your B2B tech brand. Read our top tips and 5 examples to make your own explainer video a success.| Isoline Communications
Read the transcript of our interview with Marty Roberts from our latest podcast episode.| Isoline Communications
Will Gen AI ruin your SEO strategy? Do low-volume keywords still work? Find out all this and more in our interview with TrustMary’s Erica Ylimäki| Isoline Communications
A comprehensive SaaS SEO strategy is vital to making sure your organisation stands out in a competitive and quickly expanding market.| Isoline Communications
