Last week, we looked at how AI is reshaping ecommerce strategies. This time, we’re zooming in on the…| Littledata Blog
Artificial intelligence is no longer a distant trend. It’s actively reshaping how ecommerce brands connect with customers, build…| Littledata Blog
AI is transforming how consumers discover products online. Search engines are no longer the sole gatekeepers of traffic; AI chatbots, answer engines, and new shopping assistants are increasingly delivering direct answers and personalized recommendations. For ecommerce brands, this shift fundamentally changes how visibility, customer acquisition, and attribution work.| Littledata Blog
AI| blog.littledata.io
Updated article based on the latest iteration of Web Pixel from Shopify in May 2023.| Littledata Blog
Popular Topics| blog.littledata.io
How AI is Reshaping Ecommerce: Three Strategies Every Brand Needs to Master| blog.littledata.io
Tracking and collection are the first steps.| Littledata Blog
Popular Topics| blog.littledata.io
What Brands Must Do Now to Stay Visible in the Age of AI The age of passive ecommerce…| Littledata Blog
Are you pouring most of your marketing budget into acquiring new shoppers, only to watch them disappear after a single purchase? If so, you’re not alone. | Littledata Blog
AI tools like ChatGPT have changed how your customers discover products. But how much traffic can they actually…| Littledata Blog
AI search tools such as ChatGPT are changing how consumers discover and purchase products. For Shopify stores, this opens up new opportunities, but only if you adapt to how these tools recommend products. | Littledata Blog
AI tools like ChatGPT, Perplexity, and Google Gemini are fundamentally changing how consumers discover and purchase products online. Instead of searching Google or scrolling Instagram, shoppers are now turning to AI agents for personalised recommendations. This evolution presents exciting opportunities, but it also breaks the traditional rules of marketing attribution.| Littledata Blog
Discover how Shopify Hydrogen and accurate server-side data tracking help scale headless ecommerce. Learn how reliable attribution ensures marketing ROI.| Littledata Blog
iOS 17, released last month, includes two different privacy initiatives: Link Tracking Protection and Advanced Tracking and Fingerprinting Protection. Overall the impact on marketing attribution is limited. It's link tracking which has fired up the analytics community so far, but the biggest impact is probably the collateral damage to Google…| Littledata Blog
Despite significant investments in personalization technology, Gartner research reveals a troubling statistic: personalization tools have only a 6.5% utilization rate, the lowest of any technology category. This disconnect between investment and implementation reveals a fundamental challenge for modern retailers. Most personalization approaches were designed for known customers with established profiles,…| Littledata Blog
Littledata just launched a no-code setup for Google Analytics for Shopify Hydrogen and other headless stores.| Littledata Blog
We're excited to announce a strategic partnership with Tydo to help Shopify merchants unlock the ultimate AI insights, segmentation and reporting. Data-driven growth is both an art and a science. To continuously exceed targets while keeping costs sustainable, you need the right combination of best-in-class tools to ensure data integrity…| Littledata Blog
Littledata recommends Sweet Analytics as a complementary data tool for brands looking to accelerate their growth. Both Littledata and Sweet Analytics have an approved Shopify app to make it super easy for Shopify brands to set up the data connections – but how does this help with growth? Google Analytics…| Littledata Blog
Email marketing continues to shine as one of the most powerful tools for DTC brands. Its ability to provide cost-effective, targeted, and scalable communication makes it a top choice for marketers. From automating campaigns to delivering personalized messages directly to inboxes, email marketing offers unique advantages that other channels simply…| Littledata Blog
For over a decade, digital marketers have relied heavily on pixel-based tracking to optimize their advertising efforts. Pixels, or tracking scripts, embedded in a user’s browser have been crucial in capturing engagement data such as add-to-cart actions and purchases, which are then fed back into marketing platforms to refine ad…| Littledata Blog
This week Littledata launched the first fully-automatic, server-side connection from Shopify to Google Ads, including Enhanced Conversions powered by first-party customer data. Brands spending on any of Google’s advertising channels – including Search Ads, Display Ads, and YouTube – should switch to Littledata’s connection to get a more reliable signal…| Littledata Blog
UCAN, a leading sports performance brand known for its innovative nutrition products, empowers athletes to achieve their best. With a commitment to science-backed ingredients and high-quality products, UCAN has become a trusted name in the sports industry. Challenge Abandoned carts are a common challenge for DTC brands, representing missed opportunities…| Littledata Blog
One of the great things about getting to look under the hood of top Shopify merchants at Littledata is that we also get to see what really accelerates growth. Klaviyo is the most widely adopted email marketing platform for our brands, but what are those merchants using to get consistent…| Littledata Blog
MOST people think email personalization is just using someone’s first name.| Littledata Blog
How to recover abandoned carts on Shopify. How to create a Klaviyo abandoned cart flow. When to send an abandoned cart email.| Littledata Blog
Cookies - or similar browser storage - are essential to modern web tracking. Some cookies (the bad kind) are being killed, but good first-party cookies are alive and well. Cookies are essential to what Littledata does, along with almost every web analytics tool.| Littledata Blog
