A comedian loves his audience. He wants to make them laugh. For this reason, he is also afraid of them. If they’re displeased by, or worse—indifferent to—his routine, he may second guess himself. He might not just change his approach; he might take fewer risks. He knows that when that happens, he’s doomed. I remember […]| Herbert Lui
I write every day because it’s really fun. (That’s my competitive advantage!) Here are three moments that stuck out to me this week: While I was writing this post, there was a moment when I felt as if my brain was struck by a bolt of lightning, “There was something I read about this! It’s […]| Herbert Lui
If you want to fall asleep, the worst way to do it is to try to force yourself to sleep. Instead, conventional advice is to count sheep. I like to imagine a mashup of my favorite TV shows. The idea is to think about something else, and sleep naturally follows. You don’t pursue sleep directly, […] The post Stop chasing positive outcomes, allow them to find you with an indirect approach appeared first on Herbert Lui.| Herbert Lui
Do you like pineapples on your pizza? The style is known as a Hawaiian pizza, and it’s a polarizing topic. For example, the former president of Iceland joked that he’d ban pineapples on pizza if he could. When I lived in New York City, I searched far and wide before finding a half decent restaurant […]| Herbert Lui
There’s a TV trope called the Missing Steps Plan (it’s also an internet meme). Here’s an example from a South Park episode, which involves gnomes stealing underpants: We are all missing steps in our wishes and dreams. The question is to what degree. For example, someone who hasn’t cooked and wants to cook might have […]| Herbert Lui
You probably won’t feel proud of binge watching a TV show. You’ll almost certainly feel proud when you do one of these things: Make progress towards your goals. The greater the reluctance you feel before, the more pride you’ll feel after. Write or speak something from the heart. Put it out there. Take a small […] The post Do things that make you feel proud of yourself appeared first on Herbert Lui.| Herbert Lui
In a vaulted episode of New Material, I received public speaking advice from Hamza (and, in exchange, advised him on publicity). While I was very focused on speaking as a business opportunity, Hamza’s most powerful advice for me was to practice speaking as its own craft, exactly like I treated writing. With that intention, I’ve […] The post Three useful pieces of advice for public speaking appeared first on Herbert Lui.| Herbert Lui
What new music do you listen to when you travel? Because if it goes well together, there’s a good chance that your brain will naturally associate it with the place. You can tap into this by being open to what’s around you, as well. In one of our first weeks living in New York City, […]| Herbert Lui
Good friends, communities, and families do more than just support each other. They enjoy being around each other and getting to know each other more. Everyone knows they don’t have to be there. That’s what makes it more special. When someone is “bringing the energy,” they are deciding not just to support a project, they […]| Herbert Lui
“Only the paranoid survive,” is a great business book title. It also contains a kernel of truth for business leaders. Without paranoia, the people running a business will grow complacent, and lose to a more innovative competitor. The flip side is this: paranoia can kill too. The entrepreneur who deals with anxiety, fear, and insecurity […]| Herbert Lui
A smartphone—like an iPhone, or one that runs Android—is capable of many things. It can help you do your shopping. It can keep you in touch with thousands of people. It can notify you whenever someone is reaching out to you. Whatever your laptop computer can do, you can probably do it on your smartphone […]| Herbert Lui
Good things happen when you find the Overlap. Here’s an excerpt from a poem by Robert Frost (via Jim O’Shaughnessy) that describes the Overlap very well: My object in living is to uniteMy avocation and my vocationAs my two eyes make one in sight.Only where love and need are one,And the work is play for […]| Herbert Lui
DJ Khaled is an artist, and a very popular one at that. He doesn’t sing, rap, or make the beat. He makes songs by finding good instrumental tracks and hiring other artists to record over it. Some people—maybe a lot of them—take this to mean that he doesn’t make music. So what does he actually […]| Herbert Lui
If an author works with a traditional publisher, they’re using the publisher’s supply chain. They need their book proposal accepted by the publisher. The author needs to apply the publisher’s feedback, even if they don’t agree with it. The publisher will schedule the book’s launch, and the author will follow. The publisher will, hopefully, put […]| Herbert Lui
Being happy is a skill. When you’re making a difficult decision, you can ask yourself this: In 1,000 parallel universes, which decision makes you happier in 999 of them? If the decision makes you only happier on the condition it turns out your way, then you need to consider what’s in your control, and the […]| Herbert Lui
If you want to drive one of London’s black cabs, you’ll need to pass a test called The Knowledge. It usually requires studying for 3 to 4 years. Nowadays, you have another option: an app like Waze or Google Maps can help guide you around London. Once an app like Uber onboards you as a […]| Herbert Lui
Over 2 million people have bought Tim Ferriss’s book, The 4 Hour Workweek. Let’s say the goal of the book was to set the reader up to create a lifestyle where they don’t need to find a job. While they might need to work more than four hours, success means they’ve designed their lives for […]| Herbert Lui
A sense of immediacy means doing something today, now. Not tomorrow, the day after, or someday. Not putting it on a to-do list or into a task management system. Not until you feel ready or confident. Today, now. Backlogs don’t exist. You can delete them. Clear your mind as well. Spontaneity is a driving force. […]| Herbert Lui
A recording artist had started writing a book about creative work. Not long after, he read The Creative Act by Rick Rubin. “Every page made me feel better about my own artistic pursuits,” the artist writes. Then, doubt came over him. Rick’s book was so good that the artist wondered if he needed to write […]| Herbert Lui
The more important a piece of work is to you, the more difficult it is to make progress on and release it. Obsessive creative energy builds up; your expectations rise endlessly. You envision what this work is going to be like after you’re done, as well as what this work will do for you and […]| Herbert Lui
In November 2020, I independently published my first book at Gumroad. I had spent four months or so full-time deliberately researching, writing, editing, proofreading, and designing a PDF of ~18,000 words. That doesn’t sound like a lot of time, but you could say I spent most of the 2010s researching it (starting with this piece […]| Herbert Lui
Blog on creativity, marketing, and the human condition.| Herbert Lui
In university, I attended a business school. It was good, with a decent reputation, nothing fancy enough to name drop. I picked it because I wasn’t entirely sure what I wanted to do after studying, and the skills seemed flexible enough to apply to all sorts of jobs. Worst case, maybe I would be able […]| Herbert Lui
If you tune into any type of media—traditional, social—you will receive the message that success will fix everything. Except it doesn’t work. Success promises to make you happy, but it can’t. You don’t need to look very far to see a successful person do something a happy person would not. The next time you crave […]| Herbert Lui
“Find” because it’s a verb. It requires intention. If you’ve been waiting a long time to be found, you can flip the script and start to find. “Things” because what you’re looking for could be anything. Keep an open mind. Activities, people, and places, are good starting points. Walking down a new street. Going to […]| Herbert Lui
If you’ve noticed something interesting, do it justice. Point it out, and give it a name. You can call it whatever you like. The fewer people who have figured out how to put it into words, the better. For example, someone decided to take the idea of naming, apply it to business branding, and name […]| Herbert Lui
My friend James recently shared a simple, useful, perspective, “Assume that if you’re not the person reaching out to keep the relationship alive, it’ll die.” Useful for a variety of reasons: It puts you in the driver’s seat of your relationship. Don’t wait for a text from your friends, be the one reaching out! Twice […]| Herbert Lui
In Greek mythology, The Odyssey tells the story of a man, Odysseus, making a decade-long journey to return home to his family. Along the way, he and his team come across many obstacles and come up with plans to get past them. For example, Odysseus and his team encounter sirens at sea—beings who sing beautifully. […]| Herbert Lui
A place is a tool. The library helps you focus and work. The gym helps you work out. Your home helps you relax and unwind. A nice restaurant is a tool for you to get together with friends and family, share a meal, and create a new experience. If you walked into a nice restaurant, […]| Herbert Lui
When he was 18 years old, Terry Fox was diagnosed with a rare, aggressive, form of bone cancer. In order to contain it, Terry’s doctors amputated his leg. While he was in the hospital recovering, Terry saw how little money was being allocated to cancer research. Terry wanted to make a change. When he saw […]| Herbert Lui
“Once you start making things, once you take that leap, you have the same status as any other artist,” Questlove writes in Creative Quest. “I’m not saying that you’re as good. I’m not saying that you’re as important. But all of a sudden it’s a difference of degree rather than a difference of kind.” If […]| Herbert Lui
You start a project with clarity. Then, confusion creeps in. Divergences, dependencies, and distractions emerge—the results of good ideas, not bad ones. You’ll need to make many of these decisions, and they will be more difficult than you give them credit for. Sometimes, you lose focus of the goal, to the point that you might […]| Herbert Lui
If there was a recipe for making sure I don’t sleep well, a high dose of caffeine would be a key ingredient. The first hour is great—then stress, anxiety, and rumination surge, continuing through the night. The advantage is, I won’t stop working. The disadvantage is, I can’t stop or rest, even if I wanted […]| Herbert Lui
One of my friends is an entrepreneur with a wide ranging portfolio that spans real estate, franchises, ecommerce stores, and software. Some of these businesses have seen dramatic growth. Whenever we chat, he’ll describe a new business—often two or three—that he’s directly working on. I pay attention because I always learn something new. Sometimes, I […]| Herbert Lui
My former colleague at Figma, Claire Butler, recently wrote a really great post about what she learned working at Figma. The lesson that stood out to me most was this one, “When you’re stuck, commit to action. Strategy will follow.” In other words, if you’re making something new, planning too far ahead will likely just […]| Herbert Lui
Freddie Roach hated boxing. He’d enrolled in training since he was young, and got into hundreds of fights outside the gym as well. While he created momentum as a professional boxer, he suffered a string of defeats and was eventually diagnosed with symptoms of Parkinson’s disease. For a boxer who never quit a fight—in fact, […]| Herbert Lui
Dan Sullivan is a coach for entrepreneurs. He asks every prospective client a question, “If we were having this discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?” It’s a […]| Herbert Lui
Nobody gets to the Olympics without a coach, the saying goes. The concept clearly applies to business leaders and entrepreneurs, whose performance influences dozens, or even thousands, of people. Marshall Goldsmith is among the most prominent of these executive coaches. I knew him through his cleverly titled book, What Got You Here Won’t Get You […]| Herbert Lui
What’s the most important thing an executive coach can do to succeed? Choosing the right clients. More specifically, choosing to only work with leaders who demonstrate a high potential of success before the engagement. In order to do this, the coach needs to qualify potential clients very intentionally. They decline to work with anyone who […]| Herbert Lui
Raymond Carver, a writing professor and author of short stories, had friends who published their work and apologized for it not being very good. “It would have been better if I’d taken the time,” they would say. Raymond responded: I wanted to say to my friend, for heaven’s sake go do something else. There have […]| Herbert Lui
If you visited a grocery store in the 1800s, one of many clerks would do the shopping for you. It was only a century ago when you might choose an item from the shelf yourself, which is what many of us do today at a supermarket. The same thing has taken place with paying for […]| Herbert Lui
How does one go from being a recording artist’s trusted, and reliable, creative collaborator to being the menswear designer at Louis Vuitton? Some might say that such a journey would be practically impossible. That’s the journey that the late Virgil Abloh made, accomplishing in years what others take decades to; it all started with screen […]| Herbert Lui
A few days ago, I woke up to the word, “Restraint.” I like this phrase, “If ‘the essence of strategy is choosing what not to do,’ as Michael Porter famously wrote, then the essence of execution is truly not doing it.” One very tangible example comes from editing, where I learned to use rich words […]| Herbert Lui
In the late 1980s, an ad agency created a marketing campaign for Nike. The commercial featured an 80-year-old man running every morning, who says, “People ask me how I keep my teeth from chattering all the time. I leave them in my locker.” Then, a slogan flashed on the screen, “Just do it.” This phrase […]| Herbert Lui
A contemplative exercise: If writing was a person, what would it be like? What would your relationship with it be like? For example, are you in a relationship with writing only because you hope it will bring you success and wealth? Is writing more like a friend, a spouse, or an acquaintance? Or is it […]| Herbert Lui
A young man discusses his latest challenge with a philosopher. Whenever he sees another young person’s story of success in a newspaper, he feels a strong sense of envy and frustration. He feels inferior, like he’s less than the other person. He’s reminded of his social standing, his modest education, and even the pimples on […]| Herbert Lui
Legacy intermediaries (e.g., middlemen such as traditional publishers, record labels, agents, etc.) are incentivized to make you think that you need them. This belief gives their businesses the best chance of continued survival and better advantages. The key is: whether you actually need them or not is entirely another matter; they only need you to […]| Herbert Lui
You can learn a lot about life from playing board games. Here are five lessons I’ve picked up from the past few years: The point is to have fun, not to win. If you want to play competitively, then join a tournament—don’t do that with your friends. The point is to enjoy each other’s company. […]| Herbert Lui
Beliefs guide the arcs of our lives, usually through stories. These can appear as simple phrases or statements. For example, “Life is a competition.” In this story, the belief might be that there is such an objective thing as winning or losing at life—otherwise it wouldn’t be a competition. Winning is good, and losing is […]| Herbert Lui
One of the best ways to eat less junk food is to make sure you don’t have any in the house. It generally works because you make eating junk food less convenient. If you really want it, you have to work for it. There’s an extension of the original rule: buy less of it, so […]| Herbert Lui
Every day, you have the opportunity to make choices. More often than not, these choices will sound something like: Do I choose the painful, gratifying path, or do I choose the easy, comfortable path? You want to make a change in your life, and you’re too tired after work. Will you wake up 15 minutes […]| Herbert Lui
Starting in the 1990s, Europe and the U.S. outsourced manufacturing to China for a variety of reasons (mostly because it was cheaper). MIT economist David Autor coined the term “China Shock” to describe this trend, which took place suddenly over seven years. While stuff got cheaper, and American companies’ margins got bigger, this disruption also […]| Herbert Lui
Pusha T and Malice’s GQ interview has been making the rounds on the internet. There has been a lot of noise particularly about Push describing why he can’t work with Ye anymore, “He knows I don’t think he’s a man.” While I found the phrasing surprising, the sentiment was understandable. Push has been one of […]| Herbert Lui
Hamza and I recently joined Emil Drud’s podcast Creative Odyssey as guests. It was our first appearance as New Material. I was describing how I thought about blogging, which I described as the trunk of my practice. Emil responded with a good question: what are the roots? Hamza, Emil, and I discussed it for a […]| Herbert Lui
In my 20s, I watched a lot of interviews with artists so I could understand how they found success. I believed I could reverse engineer these paths, and I appreciated this genre of media so much I started making my own by interviewing recording artists and authors. While I learned more than my fair share, […]| Herbert Lui
What makes a person entrepreneurial? Professor Saras D. Sarasvathy believes the distinguishing factor is in the reasoning process. She identifies two types of reasoning: When you think with causal reasoning, you focus on what you want to do—the desired end goal, or the destination—and then work backwards from that. Business leaders, managers, and strategists tend […]| Herbert Lui
For decades, people have used this four stage creative process to be more creative: Preparation, incubation, illumination, and verification.| Herbert Lui
I recently found out I’d sold over 3,000 copies of Creative Doing in under two years. My goal is to promote the book until I sell 10,000 copies, a number which represents the point where people are discussing it via word of mouth. I am well on my way towards it. I have been putting […]| Herbert Lui
A little over a year ago, my friend Michael asked me, “Are you a starter, a developer, or a finisher?” He explains the differences, which he learned from Kevin Kelley, in this issue of his newsletter: While I initially saw each of these elements in my work, it’s become much clearer to me that I […]| Herbert Lui
Patrick Dubroy writes: You see, warm-blooded animals — like humans or mice — have a stable body temperature that stays within a pretty narrow range. For humans, it’s around 37 degrees Celsius. A few degrees higher or lower and we’re in big trouble. Cold-blooded animals like the painted turtle can adapt their metabolism to the […]| Herbert Lui
If you want to learn, you need feedback. There’s a reason that Marshall Goldsmith’s method involves interviewing the people around his clients; because he interviews them and takes in their feedback about his client. Without someone like Marshall, it’s a bit more difficult to take in real feedback from people. Cate Hall suggests one way, […]| Herbert Lui
In Clear Thinking, Shane Parrish writes: Too often, the people we ask for feedback are kind but not nice. Kind people will tell you things a nice person will not. A kind person will tell you that you have spinach on your teeth. A nice person won’t because it’s uncomfortable. A kind person will tell […]| Herbert Lui