How UCF Brings in 140K+ Potential Online Students with Organic Search
Article's Content| Foundation Marketing
Welcome to Volume 255 👋 Happy Thursday! In this week’s newsletter, we cover: 🚨 Google Announces August 2025 Spam Update 📃 How to Write a GEO RFP 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🚨 Google Announces August […] The post Google Announces August 2025 Spam Update | Vol 255 first appeared on Foundation Marketing.| Foundation Marketing
If your brand isn’t showing up in AI-generated answers, it’s already disappearing from the buyer journey. Search is no longer defined by blue links and organic rankings. Instead, buyers are getting solutions directly from generative engines like ChatGPT, Perplexity, Gemini, and Claude. This fractured landscape is shifting influence away from traditional SERPs and into AI […] The post Generative Engine Optimization RFP: How To Make One first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 254 👋 Happy Thursday! In this week’s newsletter, we cover: 📚 UCF Captures 140K+ Students Through Smart Content Strategy 📉ChatGPT’s Traffic Shift: The Answer Economy Takes Hold 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 📚 […] The post UCF Captures 140K+ Students Through Smart Content Strategy | Vol. 254 first appeared on Foundation Marketing.| Foundation Marketing
Article's Content| Foundation Marketing
Every day, people turn to search engines like Google or TikTok to find alternatives for everyday problems. Whether it's to compare different available options, find a better deal, or simply explore what else is out there, the internet has made it extremely easy for individuals to turn those everyday problems into everyday solutions. For example,| Foundation Marketing
Get in touch with the Foundation team. We're a content marketing agency that collaborates with ambitious B2B brands looking to create & distribute content.| Foundation Marketing
Want a Reddit marketing agency to support your growth on the front page of the internet? Foundation has been supporting Reddit efforts since 2019.| Foundation Marketing
Welcome to Volume 253 👋 Happy Thursday! In this week’s newsletter, we cover: 🤖 GPT-5 Release: What’s New and What it Means for Search 📉 The Amplifying Power of Reddit on the GPT-5 Launch 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s […] The post GPT-5 Release: What’s New, What’s Gone, and What it Means for Search | Vol 253 first appeared on Foundation Marketing.| Foundation Marketing
If your brand depends on being found in search, GPT-5 should be on your radar. It’s faster, it can handle more complex reasoning, and it changes the way ChatGPT decides what content to show and who sees it. According to Sam Altman, more than 700 million people use ChatGPT every week. With GPT-5, they can […] The post GPT 5 Release: What’s New, What’s Gone, and What it Means for Search first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 252 👋 Happy Thursday! In this week’s newsletter, we cover: 🛡️ How (and When) Big Brands Respond to Negativity on Reddit 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🛡️ Playing Defense: How (and When) Big […] The post How (and When) Big Brands Respond to Negativity on Reddit | Vol 252 first appeared on Foundation Marketing.| Foundation Marketing
Reddit doesn’t wait for your PR team. When someone posts about a security flaw, a billing issue, or a bad experience, the reaction is fast. Comments roll in. Upvotes climb. And if your team isn’t paying attention, that post becomes the version of your brand people trust more than your website. Traditional playbooks don’t work […] The post Playing Defense: How (and When) Big Brands Respond to Negativity on Reddit first appeared on Foundation Marketing.| Foundation Marketing
AI assistants prefer fresher content, Foundation’s updated SaaS SEO playbook, the latest news in B2B marketing, and much, much more.| Foundation Marketing
Higher ed is facing one of the most dramatic shifts in its history. Between 2010 and 2021, US college enrollment dropped by nearly 15%. That’s 2.7 million fewer students over the last decade, and the decline is expected to continue. Fewer students are applying, and those who are look and behave nothing like the generations […] The post How the Discovery and Decision Process is Changing in Higher Ed first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 250 👋 Happy Thursday! In this week’s newsletter, we cover: 🎉 Celebrating 250 Weeks of B2B Marketing Insights 🏫 How the Discovery and Enrollment Process is Changing in Higher Ed 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get […] The post Celebrating 250 Weeks of B2B Marketing Insights | Vol 250 first appeared on Foundation Marketing.| Foundation Marketing
Conversions are happening in places your data can’t reach. While marketing teams fine-tune landing pages and debate the perfect button colour, critical buying decisions are unfolding in Reddit threads that remain invisible to their dashboards. These anonymous conversations are now quietly shaping high-stakes buying decisions. They’re redirecting attention away from branded touchpoints and dominating the […] The post Brands Are Losing Control of the BoFu Journey: Here’s How to Take It ...| Foundation Marketing
Why Bottom-Funnel Queries Are Moving Away From Your Website, Cloudflare’s pay-per-crawl AI strategy, the latest news in B2B Saas, and much, much more.| Foundation Marketing
It’s easy to overlook how brand perception shapes search. But when Meta invested $14.3 billion in Scale AI, the results were hard to ignore: 140% more traffic. 76,000 monthly branded searches. 93,000 backlinks. Suddenly, everyone wanted to know about the company that convinced Meta to write the biggest AI infrastructure check in history. In this […] The post Scale AI: How a $14B Brand Bump Impacts Organic Search Performance first appeared on Foundation Marketing.| Foundation Marketing
The AI Browser War is heating up, Scale’s $12B brand bump boosts, organic performance, the latest news in B2B Saas, and much, much more.| Foundation Marketing
Discover how comparison pages boost organic traffic in SaaS, offering a strategic edge in well-defined niches by focusing on specific search intents.| Foundation Marketing
Welcome to Volume 247 👋 Happy Thursday! In this week’s newsletter, we cover: 📣 Reddit Paid Marketing 2025: The Ultimate Guide to Paid Reddit 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🎤 Ross Takes the Stage at BrightonSEO […] The post Reddit Paid Marketing 2025: The Ultimate Guide to Paid Reddit | Vol 247 first appeared on Foundation Marketing.| Foundation Marketing
Here’s the thing about technical product communities: they can either become your biggest support headache or your most valuable business asset. Most companies end up with the headache. Users flood in with complex questions, support tickets pile up, and Reddit becomes another channel to monitor rather than a place that actually drives value. Tailscale chose […] The post Tailscale Shows Technical SaaS Brands How to Do Reddit Right first appeared on Foundation Marketing.| Foundation Marketing
Reddit’s growth has accelerated into 2025. In Q1 2025 the platform reached 108.1 million daily active users (up 31% YoY) – equating to roughly 400 million people weekly – with total revenue climbing 61% YoY to $392.4 million. Ad revenues alone were $358.6 million (also +61%) that quarter. Major tech partnerships underscore this momentum. For example, Google […] The post Reddit Paid Marketing 2025: The Ultimate Guide To Paid Reddit first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 246 👋 Happy Thursday! In this week’s newsletter, we cover: 🏫 SNHU’s $5M+ High EEAT Strategy to Re-engage Students 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🏫 SNHU’s $5M+ High EEAT Strategy to Re-engage Students […] The post SNHU’s $5M+ High EEAT Strategy to Re-Engage Students | Vol 246 first appeared on Foundation Marketing.| Foundation Marketing
Discover how Southern New Hampshire University uses strategic content and EEAT tactics to capture 950K monthly visitors from the overlooked SCNC market segment.| Foundation Marketing
Discover how form-builder Tally turned ChatGPT into its #1 user-acquisition channel by mastering Generative Engine Optimization—brand mentions, UGC, Reddit and prompt tracking.| Foundation Marketing
If you're looking for eye-opening stats about Quora, this one's for you. How many users does Quora have, where do Quora users live—it's all in this post.| Foundation Marketing
Article's Content| Foundation Marketing
Cloudflare generates 86,000+ site visitors through Reddit by keeping it real – a helpful subreddit, open documentation, and always-on staff moderation. Their formula of transparency + community trust = serious traffic (and SEO wins). Dive in to see how they do it!| Foundation Marketing
How Bitdefender built a 7,000+ page global SEO campaign across 49 countries in under a year, increasing organic traffic by 313,000 monthly visits using one domain.| Foundation Marketing
Discover how Cloudflare generates 86,000+ monthly visitors from Reddit through trust, transparency, and community-driven support. Learn their proven strategy.| Foundation Marketing
Discover how European HR platform Personio drives 400,000+ monthly visits and $3.3M in annual traffic value using a strategic glossary approach that dominates the SERPs.| Foundation Marketing
Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.| Foundation Marketing
Discover the five landing pages every SaaS company should have, how to structure them, and what content to include for the best results.| Foundation Marketing
MasterClass’ success is unconventional—they’ve had the unique advantage of celebrity power to help them grow. But what we really have is backlinks, exceptional content, and intent-based marketing.| Foundation Marketing
In this SEO case study, we highlight how Canva used SEO, backlink outreach & content marketing to grow their business to a $6B valuation.| Foundation Marketing
In marketing, we overlook the fact that we have the ability to create and strengthen an organization's "Moat". Find out what they are and how to effectively use them.| Foundation Marketing
Article's Content| Foundation Marketing
Find out how hundreds of professionals feel about the state of artificial intelligence in marketing as we approach a new year in the era of AI.| Foundation Marketing
Much like how corner shops evolved into department stores and then into personalized online storefronts, GEO is the next step in SEO’s waltz with technology.| Foundation Marketing
Explore RingCentral’s marketing journey from telephony to a UCaaS giant, achieving $2.20B in revenue and 10.77% YoY growth.| Foundation Marketing
See how Slack used this non-traditional growth formula to become the fastest-growing tech company of all time.| Foundation Marketing
SaaS (Software as a Service) has become an integral part of many businesses. Most modern businesses use some form of SaaS product to run its day-to-day operations. Whether it’s a CRM software or a software that helps manage marketing – the economy runs on the back of SaaS. The SaaS market is projected to reach| Foundation Marketing
Learn how to succeed at all phases of enterprise content marketing — strategy, planning, production, distribution, and reporting.| Foundation Marketing
In today's fast-paced and highly competitive business landscape, Business-to-Business (B2B) SaaS companies must stay on top of their marketing efforts to ensure continued growth and success. A CMO survey from SaaSCapital finds that the average tech company spent 10% of their annual recurring revenue on marketing in 2022. This aligns with Gartner’s findings on businesses| Foundation Marketing
Check out The Lab for the latest knowledge, research, and insights shared by the team of experts at Foundation Marketing.| Foundation Marketing
Discover the top AI marketing tools and trends of 2024 that are transforming the digital landscape.| Foundation Marketing
How important is LinkedIn in 2023? These 58 LinkedIn statistics break down everything from lead generation to writing the perfect LinkedIn article.| Foundation Marketing
Discover 37 statistics that show how people are using Reddit and how it affects marketing today.| Foundation Marketing
The unbundling of Excel is just as important as the unbundling of Craigslist. Here's what you need to know about the Excel Economy and how SaaS companies can take advantage of different verticals and use cases that Excel has dominated.| Foundation Marketing
Learn everything you need to know about on-page SEO, including examples and tips to help you rank higher in the search results and drive more traffic.| Foundation Marketing
How can backlinks improve your website’s SEO ranking? We detail the importance of backlink analysis and how to identify and build high-quality backlinks| Foundation Marketing
See two of the SEO strategies Cloudinary used to gain the trust of millions of users and hit a $2 billion valuation| Foundation Marketing
