How to Think About the ROI of Generative Engine Optimization
Discover why traditional ROI frameworks fail for GEO and what metrics actually matter. Learn how to prove the value of AI search optimization to leadership.| Foundation Marketing
Welcome to Volume 262 👋 Happy Thursday! In this week’s newsletter, we cover: 👟 Gen Z Is Coming for B2B, And They Expect More Than Ads 🎧 How Top Brands Turn Every Podcast Into a Growth Engine 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across […] The post You’re Sitting on a 38% Growth Channel and Don’t Even Know It | Vol 262 first appeared on Foundation Marketing.| Foundation Marketing
Podcasts have become the new cornerstone of modern content marketing. Every week, millions of listeners tune in, and smart brands are turning that attention into measurable growth. The opportunity is massive. According to an Adobe survey of 903 business owners, companies that launched podcasts saw an average 38% increase in revenue, with 78% reporting their […] The post Podcast Repurposing: How to Expand the Reach and Impact of Each Episode first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 261 👋 Happy Thursday! In this week’s newsletter, we cover: 📈 How to Think About the ROI of Generative Engine Optimization 📰 AI Search Results Are Shaped By Recency Bias 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get […] The post How to Think About the ROI of Generative Engine Optimization | Vol 261 first appeared on Foundation Marketing.| Foundation Marketing
Discover why traditional ROI frameworks fail for GEO and what metrics actually matter. Learn how to prove the value of AI search optimization to leadership.| Foundation Marketing
Discover the top 9 content distribution agencies that specialize in amplifying SaaS reach. From SEO strategies to targeted campaigns, these agencies turn great content into measurable results.| Foundation Marketing
Welcome to Volume 260 👋 Happy Thursday! In this week’s newsletter, we cover: 🧱 Databricks Transformed a Private Subreddit Into a Powerful Community Engine 📉 ChatGPT Citations of Reddit and Wikipedia Plummet 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into […] The post Databricks Turned a Private Subreddit Into a Powerful Community Engine | Vol 260 first appeared on Foundation Marketing.| Foundation Marketing
Most enterprise brands shy away from Reddit. They either ignore their own subreddits or let anonymous moderators run them, missing out on unfiltered conversations from their most technical users and leaving their reputation to the whims of strangers. Databricks took a different path. Instead of leaving r/databricks locked behind closed doors, they reclaimed ownership, opened […] The post How Databricks Transformed a Private Subreddit Into a Powerful Community Engine first appeared on Foun...| Foundation Marketing
Welcome to Volume 259 👋 Happy Thursday! In this week’s newsletter, we cover: ⛓️ Content Supply Chain: Turning Marketing Chaos Into Measurable ROI 🤖 OpenAI Is Building Its Own Ad Platform 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 🤝 Foundation is hiring […] The post Content Supply Chain: Turning Marketing Chaos Into Measurable ROI | Vol 259 first appeared on Foundation Marketing.| Foundation Marketing
Learn how a content supply chain framework turns scattered marketing efforts into a systematic process that maximizes ROI and drives measurable business outcomes.| Foundation Marketing
We have curated a comprehensive list of all OpenAI partnerships below. This list will be regularly updated to provide an easy reference.| Foundation Marketing
Generative AI has been on the rise (thanks ChatGPT), and Google isn’t sitting on the sidelines.| Foundation Marketing
Discover how 1Password uses Reddit for customer retention by gathering user feedback, implementing requested features, and nurturing a community of product evangelists.| Foundation Marketing
Article's Content| Foundation Marketing
From enhancing brand reputation to engaging a diverse audience, we bring expertise in data-driven digital marketing tailored for the education sector.| Foundation Marketing
We deliver AI-driven marketing and growth strategies that optimize processes, deliver personalized experiences and maximize ROI.| Foundation Marketing
Welcome to Volume 258 👋 Happy Thursday! In this week’s newsletter, we cover: 📱 10 Proven Tactics to Increase Social Media Engagement 📉 SEO Rank Checkers Suffer as Google Cracks Down on SERP Scrapers 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web 🤝 […] The post 10 Engagement Tactics You’ll Wish You Tried Sooner | Vol 258 first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 257 👋 Happy Thursday! In this week’s newsletter, we cover: 👤 NinjaOne Published 900+ Blogs in 12 Months 📱 Google AI Mode’s Global Rollout and Default Controversy 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 👤 […] The post NinjaOne Published 900+ Blogs in 12 Months (And They’re Doubling Down Despite Dips) | Vol 257 first appeared on Foundation Marketing.| Foundation Marketing
While the marketing world has been fixated on debates about AI search or the divergence between SERP impressions and clicks, the NinjaOne team has been going to work: Over the past 12 months, they’ve published over 900 new blog posts. The IT management company and Forbes Cloud 100 member has placed a big bet on […] The post Content Strategy Deep-Dive: A Closer Look at NinjaOne’s 900+ Blog Post Investment first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 256 👋 Happy Thursday! In this week’s newsletter, we cover: 📎 How to Use Reddit Pixel for Retargeting That Converts 📱 Apple Announces Entrance into AI Search Space 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. […] The post How to Use Reddit Pixel for Retargeting That Converts | Vol 256 first appeared on Foundation Marketing.| Foundation Marketing
Learn how we helped an HR company achieve 79% lower CPL and 36% of paid conversions through retargeting.| Foundation Marketing
Keyword research is the practice of discovering which organic search terms are commonly used in your industry & are valuable to your business.| Foundation Marketing
Backlinks are links from one webpage to another page on a different website. They are also called “incoming links”, “inbound links”, or “one-way links”.| Foundation Marketing
The last couple months have been absolute chaos for a lot of SEOs. | Foundation Marketing
There are a million articles breaking down the technical details of the Google leaks. This one is going to tell you what they actually mean for your SEO.| Foundation Marketing
Welcome to Volume 255 👋 Happy Thursday! In this week’s newsletter, we cover: 🚨 Google Announces August 2025 Spam Update 📃 How to Write a GEO RFP 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🚨 Google Announces August […] The post Google Announces August 2025 Spam Update | Vol 255 first appeared on Foundation Marketing.| Foundation Marketing
If your brand isn’t showing up in AI-generated answers, it’s already disappearing from the buyer journey. Search is no longer defined by blue links and organic rankings. Instead, buyers are getting solutions directly from generative engines like ChatGPT, Perplexity, Gemini, and Claude. This fractured landscape is shifting influence away from traditional SERPs and into AI […] The post Generative Engine Optimization RFP: How To Make One first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 254 👋 Happy Thursday! In this week’s newsletter, we cover: 📚 UCF Captures 140K+ Students Through Smart Content Strategy 📉ChatGPT’s Traffic Shift: The Answer Economy Takes Hold 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 📚 […] The post UCF Captures 140K+ Students Through Smart Content Strategy | Vol. 254 first appeared on Foundation Marketing.| Foundation Marketing
Article's Content| Foundation Marketing
Every day, people turn to search engines like Google or TikTok to find alternatives for everyday problems. Whether it's to compare different available options, find a better deal, or simply explore what else is out there, the internet has made it extremely easy for individuals to turn those everyday problems into everyday solutions. For example,| Foundation Marketing
Want a Reddit marketing agency to support your growth on the front page of the internet? Foundation has been supporting Reddit efforts since 2019.| Foundation Marketing
Welcome to Volume 253 👋 Happy Thursday! In this week’s newsletter, we cover: 🤖 GPT-5 Release: What’s New and What it Means for Search 📉 The Amplifying Power of Reddit on the GPT-5 Launch 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s […] The post GPT-5 Release: What’s New, What’s Gone, and What it Means for Search | Vol 253 first appeared on Foundation Marketing.| Foundation Marketing
If your brand depends on being found in search, GPT-5 should be on your radar. It’s faster, it can handle more complex reasoning, and it changes the way ChatGPT decides what content to show and who sees it. According to Sam Altman, more than 700 million people use ChatGPT every week. With GPT-5, they can […] The post GPT 5 Release: What’s New, What’s Gone, and What it Means for Search first appeared on Foundation Marketing.| Foundation Marketing
Welcome to Volume 252 👋 Happy Thursday! In this week’s newsletter, we cover: 🛡️ How (and When) Big Brands Respond to Negativity on Reddit 👀 The Latest in B2B SaaS This Week 🧠 This Week’s Brain Food ➕ The Best Content Across the Web Let’s get into it. 🛡️ Playing Defense: How (and When) Big […] The post How (and When) Big Brands Respond to Negativity on Reddit | Vol 252 first appeared on Foundation Marketing.| Foundation Marketing
Learn how brands like 1Password, Cloudflare, Tailscale, Ahrefs, and Mint Mobile play brand defense on Reddit when their audience sentiment turns sour.| Foundation Marketing
AI assistants prefer fresher content, Foundation’s updated SaaS SEO playbook, the latest news in B2B marketing, and much, much more.| Foundation Marketing
Article's Content| Foundation Marketing
Discover how Southern New Hampshire University uses strategic content and EEAT tactics to capture 950K monthly visitors from the overlooked SCNC market segment.| Foundation Marketing
If you're looking for eye-opening stats about Quora, this one's for you. How many users does Quora have, where do Quora users live—it's all in this post.| Foundation Marketing
Article's Content| Foundation Marketing
Discover how Cloudflare generates 86,000+ monthly visitors from Reddit through trust, transparency, and community-driven support. Learn their proven strategy.| Foundation Marketing
Discover the five landing pages every SaaS company should have, how to structure them, and what content to include for the best results.| Foundation Marketing
MasterClass’ success is unconventional—they’ve had the unique advantage of celebrity power to help them grow. But what we really have is backlinks, exceptional content, and intent-based marketing.| Foundation Marketing
In this SEO case study, we highlight how Canva used SEO, backlink outreach & content marketing to grow their business to a $6B valuation.| Foundation Marketing
In marketing, we overlook the fact that we have the ability to create and strengthen an organization's "Moat". Find out what they are and how to effectively use them.| Foundation Marketing
Much like how corner shops evolved into department stores and then into personalized online storefronts, GEO is the next step in SEO’s waltz with technology.| Foundation Marketing
Explore RingCentral’s marketing journey from telephony to a UCaaS giant, achieving $2.20B in revenue and 10.77% YoY growth.| Foundation Marketing
See how Slack used this non-traditional growth formula to become the fastest-growing tech company of all time.| Foundation Marketing
SaaS (Software as a Service) has become an integral part of many businesses. Most modern businesses use some form of SaaS product to run its day-to-day operations. Whether it’s a CRM software or a software that helps manage marketing – the economy runs on the back of SaaS. The SaaS market is projected to reach| Foundation Marketing
Learn how to succeed at all phases of enterprise content marketing — strategy, planning, production, distribution, and reporting.| Foundation Marketing
In today's fast-paced and highly competitive business landscape, Business-to-Business (B2B) SaaS companies must stay on top of their marketing efforts to ensure continued growth and success. A CMO survey from SaaSCapital finds that the average tech company spent 10% of their annual recurring revenue on marketing in 2022. This aligns with Gartner’s findings on businesses| Foundation Marketing
Check out The Lab for the latest knowledge, research, and insights shared by the team of experts at Foundation Marketing.| Foundation Marketing
Discover the top AI marketing tools and trends of 2024 that are transforming the digital landscape.| Foundation Marketing
How important is LinkedIn in 2023? These 58 LinkedIn statistics break down everything from lead generation to writing the perfect LinkedIn article.| Foundation Marketing
Discover 37 statistics that show how people are using Reddit and how it affects marketing today.| Foundation Marketing
The unbundling of Excel is just as important as the unbundling of Craigslist. Here's what you need to know about the Excel Economy and how SaaS companies can take advantage of different verticals and use cases that Excel has dominated.| Foundation Marketing
Learn everything you need to know about on-page SEO, including examples and tips to help you rank higher in the search results and drive more traffic.| Foundation Marketing
How can backlinks improve your website’s SEO ranking? We detail the importance of backlink analysis and how to identify and build high-quality backlinks| Foundation Marketing
See two of the SEO strategies Cloudinary used to gain the trust of millions of users and hit a $2 billion valuation| Foundation Marketing
