There are plenty of boring articles we skim through when doing a Google search. We click on the first results and bounce back to search for a better fit. They are all comprehensive but eventually all look the same. Why is this happening and how to avoid it?| Norbert Hires
Here's why "it depends" is the only honest answer about SEO's future and why going all in on GEO is not a smart move yet.| Norbert Hires
Measuring the impact of your SEO work is a necessity regardless of the nature of the project you are working on. I share my thoughts on how to create predictions for SEO, what KPIs are worth tracking and how.| Norbert Hires
Dictionaries are a goldmine of SEO Patterns. They have insane amount of pages. Competition is fierce and the type of keywords they target are one of the biggest bucket of popular informational keywords. Plus they drive insane amount of traffic. We will investigate how.| Norbert Hires
Not everyone wants to be a top athlete, world-class musician, or scientist. But nowadays, when there are eight sub-disciplines of every field, it is legitimate to ask: When is it worth specializing? And when not?| Norbert Hires
The Core Web Vitals metrics became a ranking factor for mobile and desktop searches recently. Beforehand Google gave us tools to measure these elements, charts to analyse, but how important are these metrics in reality? How does core web vitals affect SEO?| Norbert Hires
Make better life decisions by applying a professional poker player's insights who combines her experience with decades of research on decision-making.| Norbert Hires
Have you ever felt stuck in your life? Have you ever felt the urge to change but didn't know where to start? The Art of Possibility gives you the tools to answer these questions.| Norbert Hires
We read on mobile screens. We skip the boring parts. We don't even click on the bullshit. Writing Without Bullshit is a book about how to write e-mails, messages and articles that are worth reading.| Norbert Hires
The Wind-Up Bird Chronicle is a Murakami Haruki novel, in which an everyday guy is dragged into strange situations. Enjoy the inappropriate phone calls, absurd dreams, and the cold of the old well in a magical world where everything has some real-life teachings.| Norbert Hires
Let’s learn from some of the biggest blogs on the internet running on Ghost. Check their themes, design and SEO performance while I expand the list with my favourite Ghost newsletters.| Norbert Hires
In the past, I have selected topics to write about only which had a popular keyword tied to them. This article doesn’t have a keyword but I bet it will be better than the others. Let me show you how.| Norbert Hires
We all do the same in SEO. We observe often used components of websites, patterns in traffic and in keywords a competitor is ranking for. Then we reverse engineer the observed patterns in order to grow.| Norbert Hires
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?| Norbert Hires
How to get advantage of Notion as a task manager, habit tracker and all-in-one problem solving software? Read the definitie guide for beginners.| Norbert Hires
Most diets strictly prescribe what foods you can eat, but intermittent fasting only determines the time of the day when you can eat.| Norbert Hires
A mix of insights on career paths, SEO benchmarks, AGI, and why silence might be the best life hack.| Norbert Hires
Reflections on audience behaviors, platform pitfalls, and what keeps writing online worth it.| Norbert Hires
Optimizing in the age of AI, problem-solving strategies, and why chaos isn’t the best economic policy.| Norbert Hires
How to Get What You Want by Saying What You Mean| Norbert Hires
Personal Strategies for Navigating Social and Political Constraints| Norbert Hires
Here’s a glimpse into what I’ve been up to —cooking up new ideas, baking fresh projects, and writing stuff that bring it all together.| Norbert Hires
After 3 years of doing SEO for a portfolio of marketplaces at Adevinta, today I am leaving my job. I sit down to write this article with the intent of saving my learnings and recording the insights I gained during this chapter of my SEO life.| Norbert Hires
We all have those conversations we are even avoiding or which usually get into an emotional debate with hurt feelings. The book, Crucial Conversations offers tools and practices to handle these dialogues better.| Norbert Hires
The world doesn’t need another article about ChatGPT. I don’t want to deal with AI. But it is here to stay with its opportunities and challenges. So why not discuss them?| Norbert Hires
Creating content online is not some strange hobby anymore. The number of creators skyrocketed, and platforms made it easier to share your thoughts. But should you create under your own name or create an umbrella for your project?| Norbert Hires
