Adnimation, an innovative Israeli SaaS-based monetization service and technology company, published a new study demonstrating the effectiveness of its proprietary hybrid header bidding technology.| MarTech Series
Motista – a pioneer in the development of Predictive Emotional Intelligence solutions announced the results of their intensive study. The study revolves around consumer behavior, how consumers spend, customer’s value in their lifecycle & their capacity to recommend brands within their network.| MarTech Series
If you’re a great lover of books, you may know that the Library of Congress is the most extensive public library in the world, with over 173 million physical items. Imagine the amount of time and research involved in categorizing and tracking each item in such a collection.| MarTech Series
The rise of the visual-first martech era doesn't eliminate the importance of analytics; it expands who gets to lead the conversation.| MarTech Series
Odeeo provides a user-centric audio-based monetization for game developers and an untapped, brand-safe environment for advertisers using the world's most advanced in-game audio advertising technologies.| MarTech Series
That model is no longer good enough. The modern marketer works in a world where attention spans are short, algorithms determine what is relevant, and customers have more influence.| MarTech Series
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, has announced the release of its MCP Server, a new open-source connector that allows AI assistants like Claude, GitHub Copilot Chat, and Windsurf to interact directly with your Treasure Data environment.| MarTech Series
A robust online presence is a must if you are seeking to deliver an ultimate digital customer experience. Nearly 65% of consumers stated that their online experience counts in case they have to recommend a brand to someone. So, casting a digital customer experience that is engaging and impressive is a must.| MarTech Series
Compliance with privacy is more than a legal requirement for your martech stack — it's a real competitive advantage. Consumers are more and more willing to vote with their wallets for brands that respect their data privacy.| MarTech Series
Freestar helps publishers increase revenue, decrease costs, and eliminate the complexity and stress of programmatic advertising.| MarTech Series
Cultural sensitivity in marketing refers to the awareness and consideration of the diverse cultural values, beliefs, and norms of different target audiences. This concept goes beyond language translation and requires a deep understanding of how various cultural elements can impact consumer behavior, perceptions, and responses to marketing messages.| MarTech Series
Imagine a world where every ad you see perfectly aligns with your needs, preferences, and even your current mood. It sounds like a dream come true, right? But there’s more to consider. As AI revolutionises advertising, we stand at a pivotal moment where the excitement of innovation meets the necessity of responsibility. AI-driven advertising hinges […]| MarTech Series
monday.com, the global software company that transforms how businesses run, announced Harris Beber’s appointment as Chief Marketing Officer (CMO), effective July 3, 2025.| MarTech Series
The integration of Artificial Intelligence (AI) and Machine Learning (ML) into the AdTech landscape heralds a new era of digital advertising, marked by enhanced efficiency and precision.| MarTech Series
The world of Marketing Technology (MarTech) is witnessing a major transition with the increasing popularity of voice search and smart speakers.| MarTech Series
Swivel provides no-code automation, AI, and machine learning, to support ad operations — enabling teams to focus on strategy, growth, and performance as opposed to repetitive tasks.| MarTech Series
CHAI, a leader in social AI, is betting big on compute—announcing aggressive infrastructure scaling to fuel its next-generation AI models. Since 2023, the company has made strategic investments in high-performance computing clusters that now compete with leading AI labs and startups.| MarTech Series
Performance marketing has become a popular tactic for businesses seeking measurable, outcome-driven results. Performance marketing is an active and outcome-focused strategy that provides businesses with tangible results.| MarTech Series
Martech is a key enabler of the creator economy, offering tools that streamline content creation, enhance distribution, and open new monetization avenues. As the creator economy continues to grow, Martech will play an increasingly vital role in helping creators build, scale, and sustain their brands.| MarTech Series
Hightouch, is a leading Composable CDP that helps businesses activate their data warehouse for marketing and advertising.| MarTech Series
Technical industries need not rely on dry data alone. By implementing story-driven strategies through their B2B martech solutions, companies can forge stronger bonds with buyers who desire more than product specs.| MarTech Series
MarTech Series, delivers the latest news, insights, and expert interviews from top B2B MarTech leaders around the globe, is on a mission to educate marketers about marketing technology.| MarTech Series
Editorial| MarTech Series
The streaming technology ecosystem is transforming the way we consume media, making content accessible at our fingertips anytime, anywhere.| MarTech Series
Globant bridges the gap between businesses and consumers through technology and creativity, leveraging their experience as an AI powerhouse.| MarTech Series
OpenX is an innovative independent supply-side platform| MarTech Series
First Party data strategies have been emerging throughout the industry for many years, as a response to the challenge of acquiring meaningful customer data in light of changing privacy landscapes.| MarTech Series
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win.| MarTech Series
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets.| MarTech Series
Stay updated on the latest Sales & Marketing strategies, trends, and technologies shaping growth and performance in the digital era.| MarTech Series
MGID, the global advertising platform, announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively.| MarTech Series
The Latest News about Content Marketing, Content Management, Content Syndication, Interactive Content and Content Discovery only at MarTech Series.| MarTech Series
Are you also the one to believe that a killer headline and persuasive email copy are enough to nail your email marketing? We believe you are forgoing one of the most important and underrated aspects of email marketing, i.e., the email deliverability rate.| MarTech Series
The latest news on Predictive & AI technologies in marketing, including AI-powered tools, predictive analytics, and innovations in Marketing Technology| MarTech Series
ProRata.ai unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending technology uses AI agents to understand a brand’s marketing objectives and the surrounding context in which an online ad appears.| MarTech Series
Acoustic, a global marketing and customer engagement provider for B2C brands, released its “2025 Marketing benchmark report: Measure how you stack up and learn tips to improve your strategy| MarTech Series
InMoment, is a leader in improving experiences and a highly recommended CX platform and services company in the world, renowned for helping clients collect and integrate customer experience data to uncover the insights that enable the smartest actions.| MarTech Series
AI is transforming content management by addressing the challenges of scalability and personalization. By automating content creation and management tasks, AI allows businesses to produce more content efficiently.| MarTech Series
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset| MarTech Series
Success in the always-changing field of marketing requires flexibility. You can build a solid strategy that benefits your company in the short and long term by carefully integrating the ideas of growth and performance marketing.| MarTech Series
Helsinki-based tech company Wolt enables customers to order from restaurants, grocery stores, and other local retailers in one app.| MarTech Series
Martech Insights is MarTech Series's section dedicated to expert insights, guest author blogs, thought leadership articles about marketing technology, penned by leaders and visionaries.| MarTech Series
Programmatic advertising personalizes ads at a granular level, which allows targeting consumers in highly specific ways different from traditional marketing.| MarTech Series
Lemma is a leading omni-channel platform for emerging formats, offering brands, advertisers, DSP’s and media owners unparalleled control, scale, efficiency, and flexibility for driving business growth through emerging media.| MarTech Series
HashiCorp is The Infrastructure Cloud™ company, helping organizations automate multi-cloud and hybrid environments with Infrastructure Lifecycle Management and Security Lifecycle Management.| MarTech Series
KS&R, is an industry-leading strategic consultancy and marketing research firm| MarTech Series
Despite economic challenges, increasing inflation and budgetary cutbacks this past year, marketers are turning up the notch when it comes to content creation.| MarTech Series
Martech and the Subscription Economy: Adapting to New Consumer Behaviors and Market Trends| MarTech Series
G&L Systemhaus, a leading systems integrator and managed service provider for streaming media, is excited to announce its partnership with Truepic, the enterprise solution for digital content authenticity.| MarTech Series
