The Virtual CMO PodcastSeason 9, Episode 1Marketing technical products effectively requires more than just showcasing technical specifications. Eric Dickmann, host of the Virtual CMO Podcast, presents an innovative approach to marketing, utilizing AI narration and a strategy known as the "wider net approach." This paradigm shift in marketing emphasizes the importance of storytelling and human […]| The Five Echelon Group
Why Fishing with a Net (Not Just a Pole) is the Key to Marketing Technical Products and ServicesAs a fractional CMO specializing in B2B companies, I often encounter a common misconception among businesses that sell technical products and services: the belief that their marketing content needs to be exclusively technical in nature. The rationale behind […]| The Five Echelon Group
As an experienced fractional CMO with years of industry experience, I want to share some insights on hiring a fractional CMO, which has become more challenging than ever. While the title "fractional CMO" may sound appealing, it's crucial to understand that not everyone donning this label possesses genuine leadership experience or has been in an […]| The Five Echelon Group
If you're a business owner or a leader in a small to medium-sized company, you know how challenging it can be to create and execute a marketing strategy that delivers results. You must have a clear vision of your goals, target audience, value proposition, and competitive advantage. You also need to have the right tools, […]| The Five Echelon Group
As your business grows, you face the challenge of building awareness in the marketplace for your products and services while generating leads for your sales team. This is where marketing fits into your overall business strategy. But frequently, companies assign marketing tasks to managers with other responsibilities and skills, which can leave the marketing strategy […]| The Five Echelon Group