Whilte the PhiMatrix grids do not rotate, these simple workarounds allow you to find and apply golden ratios with rotated images.| PhiMatrix
The redesign of an existing logo using the golden ratio grid lines provided by PhiMatrix. The result is more consistent and aesthetically pleasing.| PhiMatrix
Design and composition using the Golden Ratio| PhiMatrix
Golden ratios can be applied to achieve a sense of natural balance and proportion that applies to any kind of graphic design. As explained in more detail in the “Design and Composition” post, the PhiMatrix grid can be applied both horizontally and vertically at the same time as a tool in composition. The examples below, […]| PhiMatrix
Phi is also used to achieve excellence in the aesthetics of product design, and in more places than you might imagine. Consumer product applications One PhiMatrix user works for a company that designs plastic bottles for the soft drink industry. Note how the indents to the narrow section of the bottle are at golden ratio […]| PhiMatrix
From Renaissance artists of the 1500’s to graphic artists of today, phi is recognized for its ability to give a sense of aesthetic appeal in balance and harmony of design. Product logos represent an image that must make a positive and memorable impact on the conscious and subconscious minds of consumers, so it is no […]| PhiMatrix
The Golden Ratio recently swept the awards in an international photo contest. When you see an attractive face or body your mind is subconsciously recognizing the golden ratio proportions that appear throughout the human form and nature. Our minds are wired to perceive this proportion as natural, balanced, beautiful and aesthetically pleasing. It should be […]| PhiMatrix
PhiMatrix can be used to crop a photo to highlight key elements with golden ratio proportions to give a better sense of balance and composition. This is illustrated in the two tutorials below. Cropping using the Phi grid Start with the original photo sailboat.jpg below: If the Border Size is greater than zero, reduce it to zero […]| PhiMatrix
PhiMatrix user quote: “The feature to use Phi for matting is also very useful for photographers like me. It has happened several times that customers, looking in a gallery at a matted and mounted print said: “The layout of this print has something special, but I don’t know what.” “That’s Phi, the natural balance, that’s […]| PhiMatrix
If Leonardo Da Vinci had a laptop, PhiMatrix might have been his favorite app. See all the golden ratios that appear in “The Last Supper,” both in key features of the room as well as positioning of Jesus and the Disciples in the composition of this great work of art. The Golden Ratio vs. the […]| PhiMatrix