Meet llms.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.| Search Engine Land
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.| Search Engine Land
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.| Search Engine Land
Learn what the Google Local Pack is, why it matters for local SEO, and proven tactics to rank your business in the 3-Pack and boost local search visibility.| Search Engine Land
Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.| Search Engine Land
Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.| Search Engine Land
This may be the first and only patent Google has related to SGE.| Search Engine Land
Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.| Search Engine Land
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-en| Search Engine Land
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.| Search Engine Land
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.| Search Engine Land
Hitwise examined hundreds of millions of queries across 11 key categories.| Search Engine Land
Ad network Chitika has just released some new data -- you're seeing it here first -- that compares local search volumes on Google, Yahoo and Bing. The| Search Engine Land
SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts.| Search Engine Land
Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.| Search Engine Land
Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.| Search Engine Land
ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.| Search Engine Land
Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.| Search Engine Land
Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.| Search Engine Land
AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.| Search Engine Land
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.| Search Engine Land
Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.| Search Engine Land
Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.| Search Engine Land
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.| Search Engine Land
When you block GoogleBot, Google's web crawler, the page that is blocked can still show up in the Google search results because of links pointing to the| Search Engine Land
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?| Search Engine Land
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.| Search Engine Land
Use the tool to recover lost information and glean insights into the direction of competitor strategies.| Search Engine Land
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.| Search Engine Land
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.| Search Engine Land
Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.| Search Engine Land
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.| Search Engine Land
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.| Search Engine Land
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.| Search Engine Land
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.| Search Engine Land
Customer reviews aren’t just trust signals for your potential customers — they can also be potential SEO ranking boosts when used effectively.| Search Engine Land
Discover how AI is revolutionizing SEO—from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.| Search Engine Land
Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents.| Search Engine Land
The removal of the num=100 parameter triggered sharp drops in Google Search Console impressions, rankings, and keyword visibility.| Search Engine Land
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.| Search Engine Land
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.| Search Engine Land
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.| Search Engine Land
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.| Search Engine Land
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.| Search Engine Land
Learn all about on-page and off-page guideline violations, what Google's messaging means, and how to get a Google manual action removed.| Search Engine Land
Check out the all-new interactive SEO Periodic Table, featuring everything you need to know about maintaining a competitive edge with your SEO campaigns.| Search Engine Land
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.| Search Engine Land
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.| Search Engine Land
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.| Search Engine Land
Here's what SEOs need to know about large language models, natural language processing and everything in between.| Search Engine Land
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.| Search Engine Land
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.| Search Engine Land
Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search.| Search Engine Land
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.| Search Engine Land
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.| Search Engine Land
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.| Search Engine Land
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.| Search Engine Land
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.| Search Engine Land
Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.| Search Engine Land
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.| Search Engine Land
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.| Search Engine Land
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.| Search Engine Land
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.| Search Engine Land
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.| Search Engine Land
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.| Search Engine Land
On May 11, 2010, Google was granted a new patent that basically states that all links on a page do not have to carry (or pass) the same weight. The| Search Engine Land
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.| Search Engine Land
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.| Search Engine Land
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.| Search Engine Land
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.| Search Engine Land
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.| Search Engine Land
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.| Search Engine Land
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.| Search Engine Land
Amazon’s return abroad – one month after pulling out – follows data showing rivals gained clicks but lost efficiency in its absence.| Search Engine Land
Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.| Search Engine Land
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.| Search Engine Land
Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions.| Search Engine Land
The third country to get AI Mode in Google Search is the United Kingdom.| Search Engine Land
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.| Search Engine Land
Seven landing page conversion facts that make conventional Conversion Rate Optimization wisdom look silly.| Search Engine Land
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.| Search Engine Land
This is the fifth Google product reviews update that comes out about a month after the last update.| Search Engine Land
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.| Search Engine Land
The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results.| Search Engine Land
After several months of being live in the Google mobile results, Google has launched the new design on desktop.| Search Engine Land
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called| Search Engine Land
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.| Search Engine Land
Google said only one in every 7 million unique queries resulted in a Google policy violation.| Search Engine Land
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.| Search Engine Land
Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.| Search Engine Land
Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade.| Search Engine Land
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.| Search Engine Land
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.| Search Engine Land
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.| Search Engine Land
Zero-click searches hit an all-time high in June.| Search Engine Land
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.| Search Engine Land
Read the latest news and insights on Google's helpful content update. This update is meant to reward content created for humans and demote SEO content.| Search Engine Land
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.| Search Engine Land
Learn what type of content Google considers to be YMYL and where to focus your SEO efforts to improve E-A-T for those pages.| Search Engine Land
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.| Search Engine Land
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.| Search Engine Land
