Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.| Search Engine Land
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.| Search Engine Land
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.| Search Engine Land
Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.| Search Engine Land
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.| Search Engine Land
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.| Search Engine Land
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.| Search Engine Land
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.| Search Engine Land
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.| Search Engine Land
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.| Search Engine Land
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.| Search Engine Land
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.| Search Engine Land
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.| Search Engine Land
You can now have AI Mode help you make reservations at restaurants.| Search Engine Land
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.| Search Engine Land
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.| Search Engine Land
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.| Search Engine Land
Customer reviews aren’t just trust signals for your potential customers — they can also be potential SEO ranking boosts when used effectively.| Search Engine Land
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.| Search Engine Land
Discover how AI is revolutionizing SEO—from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.| Search Engine Land
Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents.| Search Engine Land
We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.| Search Engine Land
Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new analysis shows.| Search Engine Land
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.| Search Engine Land
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.| Search Engine Land
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.| Search Engine Land
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.| Search Engine Land
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.| Search Engine Land
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.| Search Engine Land
Here is a complete history of all the major changes, updates, and refreshes to Google's search algorithm that have impacted SEO.| Search Engine Land
Learn all about on-page and off-page guideline violations, what Google's messaging means, and how to get a Google manual action removed.| Search Engine Land
Check out the all-new interactive SEO Periodic Table, featuring everything you need to know about maintaining a competitive edge with your SEO campaigns.| Search Engine Land
SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.| Search Engine Land
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.| Search Engine Land
Instead, you need to block SGE by blocking Googlebot completely.| Search Engine Land
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.| Search Engine Land
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.| Search Engine Land
Here's what SEOs need to know about large language models, natural language processing and everything in between.| Search Engine Land
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.| Search Engine Land
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.| Search Engine Land
Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search.| Search Engine Land
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.| Search Engine Land
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.| Search Engine Land
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.| Search Engine Land
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.| Search Engine Land
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.| Search Engine Land
Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.| Search Engine Land
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.| Search Engine Land
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.| Search Engine Land
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.| Search Engine Land
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.| Search Engine Land
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.| Search Engine Land
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.| Search Engine Land
On May 11, 2010, Google was granted a new patent that basically states that all links on a page do not have to carry (or pass) the same weight. The| Search Engine Land
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.| Search Engine Land
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.| Search Engine Land
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.| Search Engine Land
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.| Search Engine Land
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.| Search Engine Land
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.| Search Engine Land
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.| Search Engine Land
Amazon’s return abroad – one month after pulling out – follows data showing rivals gained clicks but lost efficiency in its absence.| Search Engine Land
Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.| Search Engine Land
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.| Search Engine Land
Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions.| Search Engine Land
The third country to get AI Mode in Google Search is the United Kingdom.| Search Engine Land
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.| Search Engine Land
Seven landing page conversion facts that make conventional Conversion Rate Optimization wisdom look silly.| Search Engine Land
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.| Search Engine Land
This is the fifth Google product reviews update that comes out about a month after the last update.| Search Engine Land
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.| Search Engine Land
The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results.| Search Engine Land
After several months of being live in the Google mobile results, Google has launched the new design on desktop.| Search Engine Land
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called| Search Engine Land
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.| Search Engine Land
Google said only one in every 7 million unique queries resulted in a Google policy violation.| Search Engine Land
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.| Search Engine Land
Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.| Search Engine Land
Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade.| Search Engine Land
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.| Search Engine Land
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.| Search Engine Land
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.| Search Engine Land
Zero-click searches hit an all-time high in June.| Search Engine Land
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.| Search Engine Land
Read the latest news and insights on Google's helpful content update. This update is meant to reward content created for humans and demote SEO content.| Search Engine Land
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.| Search Engine Land
Learn what type of content Google considers to be YMYL and where to focus your SEO efforts to improve E-A-T for those pages.| Search Engine Land
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.| Search Engine Land
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.| Search Engine Land
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.| Search Engine Land
Answering these questions will help you strategically create content that resonates with searchers and drives SEO results.| Search Engine Land
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.| Search Engine Land
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.| Search Engine Land
Search Console currently only allows 1000-URL exports of coverage reports. Here's why SEOs need more data from Google.| Search Engine Land
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.| Search Engine Land
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.| Search Engine Land
Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.| Search Engine Land
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.| Search Engine Land
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.| Search Engine Land
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?| Search Engine Land
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.| Search Engine Land
