Google responds to leak: Documentation lacks context
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.| Search Engine Land
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.| Search Engine Land
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.| Search Engine Land
Google said its users want more frequent updates and this will result in that.| Search Engine Land
Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a Search Engine Land Award.| Search Engine Land
The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.| Search Engine Land
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.| Search Engine Land
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.| Search Engine Land
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.| Search Engine Land
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.| Search Engine Land
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.| Search Engine Land
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.| Search Engine Land
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.| Search Engine Land
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.| Search Engine Land
Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.| Search Engine Land
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.| Search Engine Land
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.| Search Engine Land
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.| Search Engine Land
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.| Search Engine Land
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.| Search Engine Land
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.| Search Engine Land
On May 11, 2010, Google was granted a new patent that basically states that all links on a page do not have to carry (or pass) the same weight. The| Search Engine Land
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.| Search Engine Land
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.| Search Engine Land
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.| Search Engine Land
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.| Search Engine Land
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.| Search Engine Land
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.| Search Engine Land
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.| Search Engine Land
Amazon’s return abroad – one month after pulling out – follows data showing rivals gained clicks but lost efficiency in its absence.| Search Engine Land
Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.| Search Engine Land
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.| Search Engine Land
Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions.| Search Engine Land
The third country to get AI Mode in Google Search is the United Kingdom.| Search Engine Land
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.| Search Engine Land
Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.| Search Engine Land
Seven landing page conversion facts that make conventional Conversion Rate Optimization wisdom look silly.| Search Engine Land
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.| Search Engine Land
This is the fifth Google product reviews update that comes out about a month after the last update.| Search Engine Land
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.| Search Engine Land
The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results.| Search Engine Land
After several months of being live in the Google mobile results, Google has launched the new design on desktop.| Search Engine Land
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called| Search Engine Land
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.| Search Engine Land
Google said only one in every 7 million unique queries resulted in a Google policy violation.| Search Engine Land
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.| Search Engine Land
Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.| Search Engine Land
Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade.| Search Engine Land
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.| Search Engine Land
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.| Search Engine Land
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.| Search Engine Land
Zero-click searches hit an all-time high in June.| Search Engine Land
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.| Search Engine Land
Read the latest news and insights on Google's helpful content update. This update is meant to reward content created for humans and demote SEO content.| Search Engine Land
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.| Search Engine Land
Learn what type of content Google considers to be YMYL and where to focus your SEO efforts to improve E-A-T for those pages.| Search Engine Land
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.| Search Engine Land
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.| Search Engine Land
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.| Search Engine Land
Answering these questions will help you strategically create content that resonates with searchers and drives SEO results.| Search Engine Land
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.| Search Engine Land
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.| Search Engine Land
Search Console currently only allows 1000-URL exports of coverage reports. Here's why SEOs need more data from Google.| Search Engine Land
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.| Search Engine Land
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.| Search Engine Land
Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.| Search Engine Land
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.| Search Engine Land
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.| Search Engine Land
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?| Search Engine Land
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.| Search Engine Land
Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.| Search Engine Land
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.| Search Engine Land
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately| Search Engine Land
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.| Search Engine Land
Learn how online reviews influence consumer opinions and purchase of local business services. See how attitudes have changed since 2012 and how local businesses can't ignore bad reviews.| Search Engine Land
Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips to maximize value while minimizing risks.| Search Engine Land
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.| Search Engine Land
Google's Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.| Search Engine Land
Here's why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.| Search Engine Land
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Sign up for daily emails filled with news, trends, and search marketing tactics in paid (PPC) and organic (SEO), local, and more!| Search Engine Land
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?| Search Engine Land
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.| Search Engine Land
It wasn't as dramatic a drop as first reported, but Google has consistently lost U.S. search market share since August 2023.| Search Engine Land
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.| Search Engine Land
Someone's trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent| Search Engine Land
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.| Search Engine Land
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.| Search Engine Land
See how online reviews influence the purchase of local business services in BrightLocal's 2014 local consumer review survey.| Search Engine Land
The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.| Search Engine Land
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.| Search Engine Land
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.| Search Engine Land
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.| Search Engine Land
Here's what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior.| Search Engine Land
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.| Search Engine Land
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.| Search Engine Land
Now that Google has released the September 2023 helpful content update, let's dig in to see what is new.| Search Engine Land
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.| Search Engine Land
Here’s how to identify your business's strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.| Search Engine Land
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.| Search Engine Land
Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.| Search Engine Land
