Unwrapping Holiday Shopping 2024| Medill Spiegel Research Center
The Medill Spiegel Research Center (SRC) is part of Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. The mission of the center is to undertake evidence-based, data-driven quantitative, analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes.| Medill Spiegel Research Center
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples| Medill Spiegel Research Center
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples| Medill Spiegel Research Center
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples| Medill Spiegel Research Center
Gen-Z, Millennials, and Gen-X drive St. Patrick’s Day Spending| Medill Spiegel Research Center
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples| Medill Spiegel Research Center
Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues to hold a significant place in American culture, rivaling major holidays such as Father’s Day and Halloween in terms of participation. The 2025 survey by Prosper Insights & Analytics highlights […]| Medill Spiegel Research Center
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]| Medill Spiegel Research Center
Unwrapping Holiday Shopping 2024 By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council A recent survey provides insight into how prepared shoppers were by mid-December. Based on data from the 94.7% of people who shop for the holidays, the results reveal a mix of careful planning and last-minute scrambling. Here’s where consumers stood leading […]| Medill Spiegel Research Center
Executive Summary: This report explores consumer behavior and trends surrounding the Thanksgiving and Black Friday holiday shopping events based on the November 2024 Prosper Insights & Analytics survey (n=8,135). Key insights include: Shopping Participation: 3% of adults plan to shop during Thanksgiving weekend; 39.1% “definitely” and 35.2% “maybe.” Planning to shop has grown at an […]| Medill Spiegel Research Center
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior, and shopping trends for the winter season. The results highlight evolving consumer preferences, spending patterns, and economic influences as the holiday season approaches. Key Findings: Holiday Celebrations: 92.8% of respondents […]| Medill Spiegel Research Center
Executive Summary: Halloween remains a key retail event in the United States, attracting millions of consumers and generating significant economic activity through costume purchases, decorations, and seasonal festivities, even amidst varying participation rates and broader economic fluctuations. In 2024, 72.4% of adults plan to celebrate Halloween. The most common Halloween activities include handing out candy, […]| Medill Spiegel Research Center
Executive Summary: As the back-to-school and college shopping season unfolds, new survey data sheds light on consumer spending trends and behaviors for 2024. This year, spending continues to be a significant retail event, driven by both necessity and seasonal shopping patterns. • Average back-to-school spending is projected at $874 per family, while college spending averages […]| Medill Spiegel Research Center
Executive Summary: This article examines the impact of private labels and consumer brand preference on retail, utilizing data from Prosper Insights & Analytics across various product categories. The analysis spans from 2014 to 2024, providing insights into trends and shifts in consumer behavior. Private label shares vary across product categories, with categories like napkins and […]| Medill Spiegel Research Center
Executive Summary: The Hispanic population in the U.S. shows unique demographic trends and behaviors, significantly influencing household dynamics, spending habits, and media consumption, which are important for retailers to consider for targeted marketing strategies. The percentage of Americans identifying as Hispanic has increased to 17.0% in 2024 from 14.5% in 2020, with an average age […]| Medill Spiegel Research Center
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 87.2% of respondents celebrate the Fourth of July, the same as 2023. Over 68% of respondents have noticed higher prices, particularly in beverages and food. Celebrators are more likely to be male, married, have children, and […]| Medill Spiegel Research Center
Executive Summary: Father’s Day, observed on Sunday, June 16, 2024, is the sixth most popular American holiday, surpassing Halloween but trailing behind the Super Bowl. While participation in Father’s Day celebrations has remained steady, spending is down, particularly on physical gifts. Demographic factors such as marital status, presence of children, and income strongly influence celebration […]| Medill Spiegel Research Center
Evidence of the Power of Online Reviews to Shape Customer Behavior| Medill Spiegel Research Center
