Matic Zagmajster is a developer at Friendly. He discovered his passion for programming as early as elementary school. He then honed his skills at the Electrotechnical Computer Vocational School in Slovenia's capital Ljubljana. In his free time, Matic likes to relax with a quiet evening walk.| Friendly
After a record-breaking June, we’re back to business as usual – with a solid profit.| Friendly
When the shelter in place order came in Budapest at the end of March, people were first pretty overwhelmed. People needed to acquire new skills in a matter…| Friendly
Have you ever thought about how you can best market your products, your services or yourself? For me the best way is an interested one-to-one conversation with your…| Friendly
For years we hear that email marketing is the tool with the most ROI for any company, no matter if you are large or small, if you are…| Friendly
Friendly Automate is released in the new version 4.0! This is the biggest upgrade in Friendly’s history so far. Background: Friendly Automate is based on Mautic, the most…| Friendly
After an exceptional month – back to normal business: Open Startup Report July 2025| Friendly
Our manifesto is not a call for revolution. Instead, it makes the web and the world a little bit better - for you, your customers, and everyone else.| Friendly
Welcome at Friendly! We are a small company and want to grow with you. Our goal is to become the friendliest software company in Switzerland. We offer you…| Friendly
We did it – without investors: For the first time, Friendly has a positive overall financial result. Welcome to our Open Startup Report for June 2025. Der Beitrag Record month and turning point – Friendly hits cumulative profit: Open Startup Report June 2025 erschien zuerst auf Friendly.| Friendly
Every year, we really look forward to our Friendly retreat. This year, we had a special reason to celebrate: 5 years of Friendly! 🥳| Friendly
At Friendly, we take data protection and information security seriously. We are committed to complying with the new Swiss Federal Act on Data Protection (nFADP) and the EU…| Friendly
This is the privacy policy of Friendly Automate, a product of Friendly LLC. Here you can find out how we process personal data with Friendly Automate on behalf…| Friendly
This is the privacy policy of Friendly Analytics, a product of Friendly LLC. Here you can find out how we process data with Friendly Analytics on behalf of our customers. If…| Friendly
Friendly is an offering of Friendly LLCWerkhofstrasse 56052 HergiswilSwitzerland Phone: +41 41 700 70 00Email address: hello@friendly.ch VAT ID: CHE-145.851.644 MWST Friendly®️ is a registered word mark of…| Friendly
The business decision we made last month is not without consequences: We record zero growth in software sales.| Friendly
Peter Boehlke is a freelance Analytics Consultant at Friendly. For over 10 years, he has been a contributor to the open source software Matomo, which is the foundation of Friendly Analytics. Peter has consulted with clients in over 30 countries on privacy-friendly web analytics.| Friendly
Lukas Sigel is COO and CCO at Friendly. As COO, he makes sure that the team works well together and coordinates important tasks and processes so that Friendly can grow sustainably. As CCO, he does everything in his power to make our customers successful with our software. The computer science graduate has been working in IT for over 10 years and completed a CAS as a frontend developer while working. In his spare time, Luke loves to travel, is always open to new culinary and cultural discoveri...| Friendly
Google Analytics is still the most widely used web analytics tool in Switzerland. But despite its popularity, there are compelling reasons to look for an alternative.| Friendly
Kathrin Schmid, PhD, is CMO and CISO at Friendly. As Chief Marketing Officer, she builds public trust in Friendly. At the same time, as Chief Information Security Officer, she is responsible for the security of our customers’ data. For her, both activities are compatible, as we see data protection as a competitive advantage. In her free time, Kathrin enjoys immersing herself in complex board games or implementing creative craft projects.| Friendly
We recently successfully gained certification for the internationally recognized ISO standards 27 001 and 9 001. But how did we manage this as a young start-up? And what does it cost?| Friendly
József "Joey" Keller is CTO and employee #1 at Friendly. He is an Assistant Team Lead on the product team of the open source software Mautic, on which Friendly Automate is based. Prior to Friendly, Joey worked for a US media company, the largest social network in Hungary and the national airline of Hungary.| Friendly
As early as 2020, we made a promise to donate 1% of our revenue. Now we can finally fulfill it in full.| Friendly
Major consulting projects are boosting our revenue and costs – at the same time, we made an important business decision. Welcome to our Open Startup Report for April 2025. Der Beitrag Record-high revenues and a drastic decision: Open Startup Report April 2025 erschien zuerst auf Friendly.| Friendly
In three new case studies, our customers Employers in Banking, ANAXAM, and bofrost*suisse share what they’ve achieved with Friendly Analytics and Friendly Automate.| Friendly
While things are generally looking good for us, our most important KPI has fallen this month: Welcome to our Open Startup Report for June 2024.| Friendly
We are expanding our team for the first time in two years – and salary costs are rising. Welcome to our Open Startup Report for March 2025.| Friendly
This is the privacy policy of Friendly LLC. Here you can find out what data we collect from you when you visit our website, contact us or become…| Friendly
Mautic 5 is here – and brings powerful new features for even better marketing automation. It is faster, more stable and, above all, much more user-friendly. In this article, you can find out what has changed in Mautic 5 and who will benefit from the upgrade right now. Der Beitrag This is Mautic 5: New features, better usability erschien zuerst auf Friendly.| Friendly
Our total revenue generated since Friendly started is CHF 1 019 528. Welcome to our Open Startup Report for February 2025.| Friendly
Our CCO Lukas Sigel will support Stefan in the management of Friendly as COO from March 1, 2025. We congratulate Luke on this important step!| Friendly
2024 went so well for us that we’re raising the salaries of the whole team in January. Welcome to our Open Startup Report for January 2025.| Friendly
In Friendly’s fifth year, we tripled our profit and in small steps almost reached profitability. Welcome to our Open Startup Year in Review 2024.| Friendly
Once again, our costs have skyrocketed – but this time we can cover them. Welcome to our Open Startup Report for December 2024.| Friendly
"Transparency" is usually just a marketing catchphrase. Not for us. As the first and only Swiss Open Startup, we share our key figures. What do you want to know about us?| Friendly
Increase your revenues - without compromising your privacy. With the Swiss marketing automation software and HubSpot alternative.| Friendly
Friendly is a small Swiss company with a big goal: to make marketing software more friendly. We believe that privacy is a competitive advantage, do not want investors, and donate one percent of our revenue to charity.| Friendly
Stefan Vetter is the founder and CEO at Friendly. He is also the founder at Wortspiel, one of Switzerland's leading digital marketing agencies. His motto: "We have an exist strategy, not an exit strategy". Stefan likes traveling, U2 and ice baths.| Friendly
We recorded a profit* of almost 7 000 CHF, more than ever before: welcome to our Open Startup Report for September 2023.| Friendly
The Friendly newsletter has everything: words, numbers, pictures, everything. You will like it. Really. Please enter a valid email address. Subscribe to newsletter We will handle your data…| Friendly
We are growing slowly, but a mistake caused our costs to explode. Welcome to our Open Startup Report for January 2024.| Friendly
Our CTO Joey Keller has taken on the important role of Product Team Lead at Mautic, the open source project behind Friendly Automate, from November 2024.| Friendly
A month to celebrate: record revenue, record profit, record margin. Welcome to our Open Startup Report for November 2024.| Friendly
Our revenue is now high enough that we can give more to others. Welcome to our Open Startup Report for October 2024.| Friendly
We have been waiting a long time for this milestone, and now the time has come: our monthly software revenue exceeds CHF 20 000. Welcome to our Open Startup Report for September 2024.| Friendly
We are featured in the latest episode of the HR Briefing podcast from Personio – and host Susanne Schlossbauer says she “honestly doesn’t care” about our published employment contracts.| Friendly
This year, in August, we already managed to exceed the entire annual profit of 2023 - despite an increase in working percentages: Welcome to our Open Startup Report for August 2024.| Friendly
The summer slump is here. While our revenue has been falling for the third month in a row, we are experiencing an unexpected success: Welcome to our Open Startup Report for July 2024.| Friendly
Our Kathrin Schmid and Lukas Sigel are increasing their full-time equivalents at Friendly from 40% to 50% in August. I took this as an opportunity to share their new employment contracts on LinkedIn.| Friendly
We get asked time and again why we don’t want investors at Friendly as a tech startup. It’s not that we haven’t received any offers yet. But we…| Friendly
We experience a dip and just end the month with a minimal profit: Welcome to our Open Startup Report for May 2024. ContentsMay at Friendly in NumbersRevenues: Software…| Friendly
We have reason to celebrate on both the revenue and the cost side: our total revenue exceeds the CHF 30 000 mark and Stefan can pay himself a salary for the first time. Welcome to our Open Startup Report for April 2024.| Friendly
Things have been moving forward since we expanded our consulting services: this month was even better than the last. Welcome to our Open Startup Report for March 2024.…| Friendly
Things can continue like this: Almost all KPIs are developing positively and we are back in the black. Welcome to our Open Startup Report for February 2024.| Friendly
We are pleased to announce that we have successfully passed the certification for ISO 9 001 : 2015 at the same time as the certification for ISO 27 001.| Friendly
We recently successfully passed the initial certification according to ISO 27 001 : 2022. The certification covers our entire company and therefore applies to all our products.| Friendly
Finally in the black, and a lot of things have happened. Welcome to our Open Startup Year in Review 2023.| Friendly
The year ends on a quiet note: we didn’t set any records in December, but only just managed to achieve a small plus. Welcome to our Open Startup Report for December 2023.| Friendly
Hard work pays off: We achieved the second-best month in Friendly’s history and completely reversed last year’s pay cuts. Welcome to our Open Startup Report for November 2023.| Friendly
Analyze and optimize your website - without compromising on privacy. With the Swiss web analytics software and Google Analytics alternative.| Friendly
As you may already know, we don't want investors. We go the way of "bootstrapping", i.e. growing by our own efforts. Instead of getting bigger, we prefer to get better.| Friendly