SEO Speaker - Nikki Halliwell
Nikki Halliwell is an SEO speaker at conferences, on podcasts and webinars. See her events, episodes, presentations and more details.| Nikki Halliwell
Nikki Halliwell is an SEO speaker at conferences, on podcasts and webinars. See her events, episodes, presentations and more details.| Nikki Halliwell
Explore core updates in my SEO glossary. Understand how Google's algorithm changes impact search rankings and strategies to adapt.| Nikki Halliwell
A Google algorithm update can significantly impact rankings. How your agency or SEO consultant responds can be a crucial test of expertise.| Nikki Halliwell
There are many uses for AI in SEO, but it should never be used to replace insight and technical audits. There is no substitution for that.| Nikki Halliwell
Minification is a powerful technique for trimming the fat from code files, such as CSS and JavaScript, to improve page speed and loading times. While minification offers significant performance benefits, it requires precision and expertise to accomplish it effectively. This post will explore the concept of minification, how we can improve page performance, and considerations […] The post Streamlining Code with Minification appeared first on Nikki Halliwell.| Nikki Halliwell
Learn how to optimise indexable facets in eCommerce to improve SEO, enhance experience, and help store visibility and rankings.| Nikki Halliwell
The latest manual actions target "site reputation abuse" and highlight the importance of proactive measures in your content.| Nikki Halliwell
Product Detail Pages (PDPs) are where potential customers make decisions that can shape their entire shopping journey. Improving the user experience on these product pages goes beyond showcasing products; it involves addressing customer queries and concerns effectively. Improving Content on PDPs One simple yet powerful way I’ve achieved this with my clients is by incorporating […] The post Enhancing Product Pages with Q&As appeared first on Nikki Halliwell.| Nikki Halliwell
When faced with permanently out-of-stock products, we need to consider guiding both users and search engines toward relevant alternatives.| Nikki Halliwell
When you have an eCommerce store, it can be common for products to go out of stock, which isn’t always bad. Products may become temporarily out of stock, and as store owners, we need to know how to handle this. By adopting some of the practices we will discuss today, we can maintain customer satisfaction […] The post Managing Temporarily Out-of-Stock Products appeared first on Nikki Halliwell.| Nikki Halliwell
When optimising page speed, work on the page templates rather than individual pages. By focusing on the core templates, you can implement improvements at scale, ensuring a consistent boost in page speed across various pages. This approach enables easier collaboration and support from stakeholders who recognise the overarching impact on user satisfaction and business objectives. […] The post Scaling Page Speed Optimisation Through Templates appeared first on Nikki Halliwell.| Nikki Halliwell
HTTP Strict Transport Security (HSTS) is a web security policy that helps protect websites against man-in-the-middle attacks and more.| Nikki Halliwell
It's fair to say that the March 2024 Core Update and Spam Update have been a bit of a bloodbath. I discuss how to handle these.| Nikki Halliwell
There's quite a few HTTP status codes that you may encounter as an SEO, here's some of the more common ones and what they mean.| Nikki Halliwell
Tech SEO Tuesdays started as a way to share advice I wish I'd known when I first started in SEO. Free technical SEO advice.| Nikki Halliwell
