The MRI-Simmons blog features deep insights into consumer attitudes, behaviors, intent and psychographics| www.mrisimmons.com
Discover how U.S. consumers feel about cannabis legalization, health benefits, and economic impact. Explore what cannabis products and experiences people want, and what brands need to know about shifting public perceptions.| www.mrisimmons.com
Discover how everyday Americans are using AI in their lives, what they expect from brands, and how attitudes are shifting. Download the 2025 MRI-Simmons Digital Life Report to explore the latest consumer insights| www.mrisimmons.com
Explore key insights on early bird shoppers, Black Friday buyers, and last-minute gifters this holiday season, and learn how to activate each audience with tailored strategies.| Blog - MRI-Simmons
Discover why AI users are a high-value audience for advertisers. With 62% of U.S. adults using AI tools, learn how to activate this tech-savvy, influential, and spend-ready consumer segment in your next campaign.| www.mrisimmons.com
Discover how 56 million Americans are preparing to watch the 2026 Winter Olympics. Explore key viewership trends, top sports, media habits, and why this affluent, engaged audience is a prime target for advertisers and media planners.| www.mrisimmons.com
Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.| Blog - MRI-Simmons
Choosing the right research partner is a strategic decision. Discover the 6 critical questions every...| Blog - MRI-Simmons
If your research data looks representative by being balanced across age, gender, and region, you might assume it’s reliable. But looks can be deceiving. | www.mrisimmons.com
In a world where marketers are flooded with data, the real challenge isn’t access...it’s accuracy. With every campaign, product launch, and media buy riding on the quality of your insights, the methodology...| Blog - MRI-Simmons
Discover why back-to-school shoppers are a high-value audience for seasonal advertising. Explore key consumer insights, digital trends, and activation strategies to drive campaign success.| www.mrisimmons.com
LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.| Blog - MRI-Simmons