The MRI-Simmons blog features deep insights into consumer attitudes, behaviors, intent and psychographics| www.mrisimmons.com
Discover how 56 million Americans are preparing to watch the 2026 Winter Olympics. Explore key viewership trends, top sports, media habits, and why this affluent, engaged audience is a prime target for advertisers and media planners.| www.mrisimmons.com
Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.| Blog - MRI-Simmons
Choosing the right research partner is a strategic decision. Discover the 6 critical questions every...| Blog - MRI-Simmons
If your research data looks representative by being balanced across age, gender, and region, you might assume it’s reliable. But looks can be deceiving. | www.mrisimmons.com
In a world where marketers are flooded with data, the real challenge isn’t access...it’s accuracy. With every campaign, product launch, and media buy riding on the quality of your insights, the methodology...| Blog - MRI-Simmons
Discover why back-to-school shoppers are a high-value audience for seasonal advertising. Explore key consumer insights, digital trends, and activation strategies to drive campaign success.| www.mrisimmons.com
LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.| Blog - MRI-Simmons
Discover why podcast listeners who focus on wellness and spirituality are a prime target for advertisers. Explore their unique listening habits, high engagement, and responsiveness to ads, and how to activate this valuable audience.| www.mrisimmons.com
Discover key insights into American adults' Fourth of July plans and buying habits. Learn why cookout hosts are a prime target for activation in advertising campaigns, and explore trends in celebrations, food purchases, and outdoor essentials.| www.mrisimmons.com
Discover how Americans are increasingly shopping online and why different segments of digital consumers make ideal targets for advertising campaigns. Learn about the latest trends, behaviors, and attitudes that can help activate your target market and drive engagement.| www.mrisimmons.com
